For Immediate Release Podcast

Eric Schwartzman on Bot Farms and Digital Deception 21.05.2025 42:24 ↓

In this FIR Interview, Neville and Shel talk with author, investigative journalist, and New York SEO, Eric Schwartzman, about his Fast Company article, " Bot farms invade social media to hijack popular sentiment. " A consultant who specialises in SEO for financial services companies, Eric explains how coordinated networks of smartphones and AI-generated content are distorting public perception, ma...

FIR Interview: Zora Artis on Bridging AI and Human Connection in Internal Communication 23.04.2025 36:21 ↓

Zora Artis is a leading voice in strategic internal communication with a passion for how IC can lead the integration of AI into the workplace in ways that reinforce, rather than replace, human connection. In this FIR Interview, Neville Hobson and Shel Holtz speak with Zora about how artificial intelligence is reshaping internal communication, prompting a strategic transformation in the profession.

Sam Michelson on How AI Search is Changing Reputation Management 12.03.2025 44:53 ↓

AI-powered search is fundamentally changing how reputations are built, managed, and perceived online. In this FIR Interview , we're joined by Sam Michelson, founder and CEO of digital reputation management company Five Blocks, to discuss how companies and executives must rethink their approach to digital reputation management in a world where search is no longer just about Google.

FIR Interview: Steve Rubel on AI, Media Analytics, and the Future of PR 26.02.2025 40:30 ↓

In this FIR Interview, Steve joins Neville Hobson and Shel Holtz  - for the fifth time in an FIR Interview - to discuss the role of AI in modern communication, how data-driven storytelling is transforming PR, and why agencies must adapt to survive in an AI-driven industry.