FIR Interviews

Communicators struggle to build genuine online engagement among employees using the various social tools available for intranets. Study after study shows that few employees use these tools, regardless of how much they might be engaged with external social media. At Bank of Montreal, though, Julian Mills overcame the obstacles to introduce social tools employees at all levels used to advance busine...

Parviz is co-founder of Clammr, a mobile app and platform making audio more social and discoverable. Users are calling Clammr, which features bite-sized audio clips of 18 seconds or less, the “Instagram of Audio.” Continue Reading → The post The Instagram of audio? An interview with Clammr co-founder Parviz Parvizi appeared first on FIR Podcast Network .

While digital marketing dollars still flow into Facebook, marketers continue to express frustration at the social network, its reduced organic reach, and its ever-shifting algorithms. BlitzMetrics Chief Technology Officer Dennis Yu has a different perspective. A longtime Facebook marketing expert, Dennis believes good content can thrive organically on Facebook but that PR needs to adopt paid ampli...

Longtime FIR supporter Bryan Person caught up with social media consultant Jon Burkhart at the 2015 South by Southwest Interactive festival, where the pair talked about Burkhart's focus on helping organizations avoid embarrassing themselves online. Continue Reading → The post Bryan Person interviews consultant, author, and speaker Jon Burkhart appeared first on FIR Podcast Network .