Everything is Logistics

Located just outside of Dallas, Texas, Rick Larkin is the CEO of BCB Transport. With near-perfect ratings on sites like Google and Facebook, BCB is known for how well they treat their drivers, promote safety, and reward performance. He was kind enough to join me along with lifelong friends, John Hearn, K-Boy, and father figure to them all, Mr. Richey. At 90 years old, Mr. Richey is quite an accomp...

Everyone wants ya to book a demo. But a good marketer gets a user to book a demo because they actually WANT to--not because a Facebook ad told them to.  In this show, we're going to use real-world examples of some industry-specific "book a demo" options so you can get a feel of what's working in modern logistics marketing--and what isn't.  Good Demo Examples: https://freig...

If you wait until everything is perfect, you waited too long. That's the ethos I tried to follow when launching a new training and courses website, Freight School Playbook. A training site that offers educational courses in the marketing and sales space is long overdue for the logistics industry. So I'm recapping what I learned during the launch and the improvements we're making the...

This was my first webinar attempt which occurred during the initial launch week of Freight School Playbook, which you may or may not have noticed, is the presenting sponsor for this show.  It’s also my quarantine goal come to life. I’ve always wanted to help other businesses through digital courses and what a perfect opportunity to pivot during a time where I wasn’t sure what the future held in st...

In the last few months, listeners and podcasters alike have been given a rare glimpse into the business side of big-time podcasters. Between Joe Rogan taking a $100-million dollar licensing deal in his Spotify move to Joe Budden documenting his divorce from the same platform, we're finally starting to learn some concrete methods on how the biggest creators in the game are treating contracts,...

A lot of projects were put on hold during the Covid quarantine. And while the lockdowns forced me to throw my 2020 content plan in the trash--it led to a new opportunity that seems to be evolving daily. Listen to the podcast I recorded to help launch Freight School Playbook--a membership community to help overwhelmed entrepreneurs, marketers, and sales departments in the trucking and logistics spa...

TikTok’s rise in popularity isn’t without controversy. Some of that worry has been orchestrated by other big tech jealous of that growth Others are worried for more geopolitical reasons. But for a lot of creators, like myself, Tiktok has been far and away the most enjoyable app in years. Especially during COVID--where it forced me to learn video editing on the fly and challenge myself on a new pla...

If you're in business or sales, you've likely experienced an event/conference being outright canceled or turned into a virtual event. And while many of us roll our eyes at the mere thought of attending another Zoom call--the truth is virtual events are here to stay. So how do we make them not suck? In this episode, I'm diving into the key takeaways of what makes for a great virtual...

Have you thought about your biggest career challenge? How did you prepare for it? What did you learn from it? Or is your biggest career challenge coming up that you’re looking for help on?  I just faced this exact situation and I want to talk about the difficulties faced prepping for my first conference speech.  So in this show and as we make the transition into more of an entrepreneurial lifestyl...

Podcasting is the fastest growing medium on the internet today with growth patterns that continue to point upward. Thus more and more advertising dollars are starting to pour in, which means more people are curious about starting up their own podcast. In this show, Blythe breaks down the most common questions asked at our podcaster meetups, the equipment you'll need to start your own show, an...

In my previous life, I was a sports broadcaster who had the honor of interviewing a variety of minds. One of those minds was former Cincinnati Reds GM Brad Kullman and author of Losing to Win and he believes he has the solution to avoid tanking in professional sports. In this remastered interview, we've diving into the psychological pros and cons of tanking in sports and how it can affect the...

Telling the stories behind how stuff (and people!) get from point A to B. Hosted by Blythe Brumleve, a digital marketer passionate about demand marketing with more than a decade of experience in the logistics space.  Where to Find Digital Dispatch & Blythe:   Linkedin YouTube Instagram Pinterest TikTok Digital Dispatch website   Digital marketing courses for the logistics industry:   Freight S...