DTC ECOMMERCE: Customer Acquisition & Retention

EP03: Average Order Value, Facebook Ad Creatives & Strategic Offers In this episode we cover; - Average Order Value (AOV) and it's importance for brands - Facebook Ads Creative - what we're seeing working and not working in the current landscape - The importance of running (and testing) different offers If you enjoyed this episode, connect with us and share your feedback: M3 on Instagram M3 on...

EP02 : FB Interest Targeting, Cost Caps & Smart Opt-In Strategies In this episode we cover; - Facebook interest targeting and our thoughts on it's value in the current direct to consumer landscape - Facebook Cost Cap bidding strategies and how we're utilising this method in our creative and CPA testing strategies - Building your first-party data through smart customer opt-ins If you enjoyed th...

EP01: Attribution & Triple Whale, CTR & Targeting In this episode we cover; - Facebook Ads Attribution and what we are doing to alleviate and improve and how third party software's can provide powerful insight - Click through rate and using CTR as a benchmark metric when rapidly testing new creative - Targeting, and how we utilise BROAD in our targeting process If you enjoyed this episode,...