Digital Marketing Expert

THEORETICAL RECAP In the previous lesson on basic security and password management, you discovered why weak or reused passwords are one of the leading causes of account compromise for professionals. A password manager is a dedicated application that ...

When you work in digital marketing, you handle a large number of online accounts: Google Workspace, social media platforms, advertising tools, analytics dashboards, email marketing software, and much more. Each of these accounts contains sensitive da...

THEORETICAL RECAP Google Drive is a cloud-based file storage and collaboration platform that allows you to create, organize, share, and access files from any device. In a professional digital marketing context, a well-structured Drive is not a luxury...

Google Workspace is a suite of cloud-based productivity tools developed by Google. It brings together a set of applications that allow you to create, store, share, and collaborate on documents, spreadsheets, presentations, and many other types of fil...

THEORETICAL RECAP Before diving into the practical work, let's establish a clear mental model. In digital marketing, your work environment is your foundation. Just as a craftsman keeps their tools organized and separate from personal belongings, a di...

Now that you have a solid understanding of what digital marketing is, the main channels available, and how a conversion funnel works, it is time to move from theory to practice. Before launching any campaign, analyzing any audience, or building any a...

THEORETICAL RECAP The conversion funnel (also called the marketing funnel) is a model that represents the journey a prospect takes from their very first contact with a brand all the way to becoming a customer — and potentially a loyal advocate. The c...

Now that you have a solid grasp of the key definitions of digital marketing and the main marketing channels, it is time to understand how these elements fit together into a structured process. This process is known as the conversion funnel. Understan...

THEORETICAL RECAP Before diving into the workshop, let's consolidate the core concepts you've encountered so far. A digital marketing channel is a medium or platform through which a brand communicates with its audience — examples include social media...

Digital marketing relies on a wide variety of channels, each with its own logic, tools, and objectives. Understanding these channels is essential before going deeper into any specific strategy. This course gives you a clear and structured overview of...

THEORETICAL RECAP Digital marketing encompasses all marketing actions carried out through digital channels — search engines, social media, email, display advertising, and more. A digital campaign is a coordinated set of messages and actions deployed ...

Digital marketing is a broad and constantly evolving field. Before diving into strategies, tools, and techniques, it is essential to build a solid vocabulary. Understanding the key definitions of digital marketing will allow you to communicate clearl...

Welcome to the Digital Marketing Expert course. This introductory chapter is your starting point on a structured journey toward mastering the full spectrum of digital marketing. Whether you are transitioning from a traditional marketing background, c...