Andy Groller and James Kravic

Digital Banter

It’s time to cut through the bullshit. Don’t be another marketer hyper-focused on fulfilling vanity metrics, in turn losing sight of your bottom line. Join co-hosts Andy Groller & James Kravic as they dive into the latest trends across digital marketing & paid media. Join weekly to find out what marketing strategies & tactics are driving REAL results and revenue.

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Autor

Andy Groller and James Kravic

Categoria

Business

Último episódio

3 de jul de 2025

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Episódios

Episode 4: The Evolution of Social Strategy - The power of Organic, Paid & Dark Social 20.05.2022

Social Media has changed drastically over the course of the last few years.  We have gone from  few core networks that everyone used to essentially a network for every media type you can think of.  Join us as we talk through major trends of organic, paid & dark social media.

Episode 3: Advertising & Media Measurement 101 (Episode 3 of 3 part series) 13.05.2022

We have now taken our media plan from ideation through execution.  How do we take the next  step and measure what's working and what's not working?  Join us as we walk through the do's and don'ts of attribution & media measurement.

Episode 2: From Audience Research & Persona Development to Media Plan Creation (Episode 2 of 3 part series) 13.05.2022

There is quite a bit of work that goes into understanding your customer as well as your position in the market.  However this is just step 1.  Join us this week as we talk about how to develop your personas into comprehensive media plan.  

Our First Ever Episode! - Persona Development for Small Businesses or Startups (Episode 1 of 3 part series) 11.05.2022

Starting something new is never easy.  Whether you are starting a podcast or starting a company, there is always a lot to learn along the way.  Given that we expect our first few episodes to be a little bit cringe, we feel like marketers in startups may be a bit more understanding of any technical difficulties we are having (tbh, this has turned out way better than anticipated)  That said, we enco...

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