Death to the Corporate Video

When your team is considering making a sales or marketing video, one idea that inevitably comes up is to film the CEO or another executive leader. You decide to call up a production company, ask them to interview the executive about your services, and film some shots around the office showing how collaborative your team is. It'll be great! Or will it? In this episode, we discuss whether these type...

Whether it's your first marketing video or your one-hundredth broadcast spot, video development and production can be exciting - the possibilities of a great story, the feeling of accomplishment when the final creative is a "go", and the rush of pre-production and the shoot. Not to mention the pride you feel when your video is shared or presented for the first time (and the EOY performance bonus y...

As a salesperson, there can be nothing more intimidating than walking into a room full of strangers and kicking off the meeting. Will you connect with them? Are you confident that your product or service is the right fit for them? How will you break the ice? One great way to break the ice and kick off a sales presentation is with a strong video. A video can work wonders in showing your prospect th...

In this episode, Guy and Hope talk about the biggest mistake they see brands making when they make videos. Spoiler alert: it has nothing to do with the type of camera you use or how many crew members you had on set. In fact, the mistake happens usually months before the production date. The mistake happens when brands make that first phone call or email because they want a video — and they send it...

As a brand, it seems like everyone is constantly talking about making and distributing video. The pressure is on to make more video and get it out in front of your customers. There's a reason for that: people simply like watching videos. What makes video so effective? In this episode, Hope and Guy break down why your customers are watching more video than ever. Like, over a billion hours of video...