D2C Diaries

In this episode, we break down our step-by-step process for crafting high-performing ad creatives that drove a brand to 400% growth! From identifying where your creative sits in the funnel to leveraging proven frameworks and ideating game-changing concepts, we’re sharing the blueprint for ad success. Here’s what we cover: 1. Funnel Stages: Tailoring creative to each stage. 2. Persona & Angles:...

In this episode of D2C Diaries, Loukas and Olly dive deep into the exact research blueprint that drives our high-performing ad campaigns. If you want to unlock better creative performance and make the most of your existing assets, this is a must-watch. Episode Focus: Our Exact Research Blueprint for Crafting Winning Ads Here’s what we cover: 1. Turning Reddit threads and social listening into acti...

Matt Kelly, founder of Spacegoods, joins Loukas and Olly for an unfiltered conversation about the “Valley of Death” journey from £10M to £100M. From retail strategies to the challenges of working with VCs, this episode is packed with actionable insights for scaling brands with intention. Episode Focus: The £10M to £100M Journey: Scaling D2C Brands We cover: Retail Strategies: Insights into leverag...

Loukas sits down with Fred, Creative Director at Hambi Media, to reveal how founder-led content can skyrocket brand authority, trust, and engagement. Whether it’s organic strategies or high-impact ads, they break down the playbook for scaling brands with authentic stories in just 50 minutes. Episode Focus: Using founder story content to drive brand growth They cover: ➡️ Importance of founders as t...

The founders of Soar Group reveal their exact strategy behind hiring a team of A- players to help you to scale your D2C brand to 7-figures🤯 Download our incredible 100+ resource Black Friday packages below Download our Black Friday Performance Care Package for FREE ➡️  https://www.soarwithus.news/2024-bf-cm-care-package Download our Black Friday Creative Playbook for FREE ➡️  https://www.hambimed...

Download our incredible 100+ resource Black Friday packages below.. Download our Black Friday Performance Care Package for FREE ➡️ https://www.soarwithus.news/2024-bf-cm-care-package Download our Black Friday Creative Playbook for FREE ➡️ https://www.hambimediasolutions.com/bfcm-2024-performance-creative-guide Another solo episode with Olly and Loukas talking all things creative. They cover: - Tak...

Download our incredible 100+ resource Black Friday packages below.. Download our Black Friday Performance Care Package for FREE ➡️ https://www.soarwithus.news/2024-bf-cm-care-package Download our Black Friday Creative Playbook for FREE ➡️ https://www.hambimediasolutions.com/bfcm-2024-performance-creative-guide This is the Black Friday / Cyber Monday episode you've been waiting for. In this ja...

In episode 6, we sit down with Oliver Kenyon , also known as the 'Landing Page Guy.' Oliver has spent the last 12 years experimenting with landing pages and optimising sites - turning more clicks into customers. We also dive into his huge exit story and how he's recently scaled his agency. In this episode, we discuss: -The power of AI in optimising landing pages and conversion rates...

In this episode, we discuss: - How out_on_a_lim went from 65 followers to over 2 million in less than 2 weeks - Tiktok Shop strategy that's making $55k a day - Steven Barlett and his ASA ban across Huel and Zoe - How to optimise your performance creative by isolating soft metrics Kind Penguin Video: https://vm.tiktok.com/ZGecVMvhT/ Watch on Youtube: https://www.youtube.com/@d2cdiaries Welcome...

Laurence Booth-Clibborn has acquired 7+ brands and is the MD & Co-Founder @ The Mothership. He is Forbes 30 under 30 and has a pretty crazy story! Topics covered include: - The acquisition of seven brands and key lessons learned from the process - How Laurence successfully secured over £15M in funding for his brand house - Major failures and insights from acquiring and turning brands profitabl...

Today Olly and Loukas go deep on a D2C brand audit, influencer seeding strategies, a mini hook mastermind and how we would start a brand in 2024 with a restricted budget. Our favourite episode yet! Watch on Youtube: https://www.youtube.com/@d2cdiaries Welcome to D2C Diaries, brought to you by Soar and Hambi Media! With Loukas & Olly's combined expertise in managing over £150M in ad spend...

Today we're joined by Simon John Philips who arguably has one of the craziest stories we've ever heard in the world of e-commerce.. From making millions from his D2C brand, to losing everything, to getting in trouble with law, to building a global 3PL and marketing agency.. There's not much he hasn't done. Buckle up. This one's juicy.  Welcome to D2C Diaries, brought to yo...

We’re thrilled to announce the launch of our new podcast, D2C Diaries, brought to you by Soar and Hambi Media! With Loukas & Olly's combined expertise in managing over £150M in ad spend on Meta and TikTok, and scaling over 200 brands through creative and performance, we’re here to share a blend of performance insights, operational strategies, and creative wisdom. 🚀 Watch on Youtube: http...