Customerland

Tim Mason is quick to say that he didn't "invent" the Tesco Club card but if you look at the history of Tesco's groundbreaking loyalty play, you'll find his fingerprints embedded all over it. Today, Tim is CEO of Eagle Eye, another groundbreaking loyalty offering that has taken the best aspects of his learnings at Tesco and married them with technologies that can now do wh...

Mike Tippets is VP of Enterprise Marketing at Hughes Network Systems. We had the pleasure of meeting with his colleague, Nikki at N R F back in January. We talked about some of the amazing things that Hughes has brought to market, and we committed that we would get deeper into the topics later in a follow-on conversation. This is that follow-on conversation. From Smart Plugs to Retail Media Networ...

Somewhere in-between none and way-too-much lies the perfect balance - threshold, if you will, of how much personalization brands really need in order to optimize the channel, the communication, and the relationship. The problem is, that line in the sand gets blown around constantly, and shifts radically within the context of the category, the brand and consumer expectations within those contexts....

Know what one of the main factors behind an effective CX effort is?  (Hint: it's EX) Know what it takes to move the needle on enterprise-wide CX initiatives?  In this episode of Customerland, we sat down with Tom Quish, SVP of Customer Experience at Rightpoint , and Jesse Murray, Rightpoint ’s SVP of Employee Experience to continue a conversation we had begun at this years' NRF conferenc...

In this interview, Mikel Lindsaar, the founder of StoreConnect , talks about how the idea of StoreConnect came to his mind and how it operates as a digital transformation solution. He identifies the difficulties small business owners encounter when it comes to digital transformation and how StoreConnect's integration with Salesforce can serve as a solution. The interview highlights the import...

Sara Richter is Emarsys ' CMO and, as such, has a lot to say about how to - and how not to go about omnichannel personalization initiatives at scale.  With clients such as Gibson Guitars, Puma, Pizza Hut and a slew of other top brands, Emarsys is in a good position to opine and advise on the topic.  Want to know how the big brands are pulling it off?  Give a listen - I don't think you&ap...

When you think of a recommendation engine you're probably thinking of something along the lines of a cross-sell or upsell mechanism.  But newer thinking around recommendations is taking a much more holistic approach to the customer's experience and expectations in the moment.  In this episode of Customerland, we talk with Ben Sack, Regional VP at Syte - one of the most progressive takes...

Mike Giambattista, Editor in Chief at TheCustomer, talks with Gus Gikas of Majorel on Off-shoring, On-shoring & "Right-shoring" - plus something special on the horizon called Majorel X. Plus, a nod to this episode's sponsor, Allant Group .