Creator Club | Social Media Marketing & Content Creation

So many people struggle with having the confidence to put themselves on social media. I always talk about the importance of being personal, vulnerable, and sharing yourself openly with your followers because that is what leads to true community growth and true relationships. But what if your followers only consist of your friends and family at first? What if it feels uncomfortable and awkward? Tod...

Over 200 million people visit the explore page every day to discover new ideas and find inspiration. But now, taking center stage is the well-known TikTok imposter … Reels.  When I created my new content strategy for January, I knew it would be effective in theory - but now that I've seen the results in action, I can say confidently that it works. This strategy helped me gain over 1000 new fo...

I feel like online there is this very strong narrative that you have to be an entrepreneur to be happy as a creative and I just feel like that's not true. In today's podcast, I am interviewing Kajal Bensal, the owner and founder of @sparkcareerco. She started Spark Career Company on a mission to instill candidates with confidence on their job search journeys by teaching them how to leverage their...

If you’ve been around this podcast for a while, then you’ll know that I talk a lot about content and growth strategies for content creators, influencers, and personal brands. Which makes sense - that’s what I am, that’s who I work with most often, so I have a lot of experience in that area. But I often get questions from small business owners, or makers, who want to know the best strategies for gr...

What does “authentic” really mean - and how you you ensure that you’re being authentic in your Instagram growth journey. That’s exactly what Daisy and I are discussing today on Creator Club. Tune in to hear about genuine growth strategies, how to build relationships through Instagram, and how to take a human approach to Instagram. Find Daisy Online: Follow on Instagram @the_self_hood Sign up to he...

So many people are intrigued by the idea of becoming a creator - and it’s no surprise, some of the most trendy pop culture icons of our time started as or are currently content creators - Emma Chamberlin, Charlie D’Amelio, Mr Beast, the Paul brothers - the list goes on. And the coolest part is, being a professional creator doesn’t have to mean being the most famous person on the planet. More and m...

Okay, is Pinterest still a thing? Be honest, is that what you thought when you read the title of this episode? For many of us, our time these days is being sucked up by creating short form videos for TikTok and Instagram reels, and marketing using Pinterest can feel like an artifact of the bygone era of blogging. But trust me friend, Pinterest is just as important as ever when it comes to generati...

Have you thought about starting a podcast? Chances are the answer is yes, because you clicked on this episode! Starting a podcast can feel like an incredibly daunting task - especially to someone who is brand new to the space. Microphones, editing software, RSS feeds, and more can feel like insurmountable challenges to getting started. Plus, doesn’t everybody have a podcast these days? Is it still...

Another year, another strategy for Instagram growth! While truly every day is a chance for a new beginning, there’s something about a new year that just feels right - and I’m so excited to start trying out some new strategies on Instagram. I don’t know what 2020 looked like for your business, but for me it was such a huge opportunity for growth and learning. I started out 2020 with one assistant,...

We’ve all been there - bright eyed and bushy tailed at the beginning of a new year making big plans for our businesses. And we’ve also all been there, mid-May, looking back and wondering what happened to all those ideas we had. Life gets busy, and it’s always easier to keep doing what you’ve always been doing. Avoiding change is human nature.  So, today I’m going to share my best advice and s...

When’s the last time you heard someone say “I’m a Blogger”? Back in the early 2010’s, what we now call influencers, were then called bloggers. Being a blogger was Ωthe main way to be a professional content creator in the past, so what about now? I often get asked by clients or followers, “is blogging dead?”, “should I start a blog or is it not worth it anymore?”. In this episode join me as I share...

Has it ever crossed your mind that you could be getting paid for those social media posts you love creating? In this episode I am going to show you how I did just that, by starting my own social media marketing agency, I know I shouldn’t /really/ be sharing how to create a direct competitor to my own company, but I am all about community over competition; so I’m going to spill the beans anyway. Le...

I’ll be honest… a question that I run into a lot myself is this: “How do I balance my personal brand with growing my business?” Now, in my case, my personal brand really is my business. However, even though both these areas are all working towards the same goals, the question still stands of how much to post about personal lifestyle content and how much to just straight up promote my business. It’...

Nowadays, so many people are SO excited about the idea of building a business on the internet. It truly is amazing because you can really work from anywhere (although that mostly means you’ll be working from home right now), but you can also create a business that is something that you love to do, you find fulfilling, and is on your own terms! So of course it feels very attractive and flashy to ha...

When Instagram first started, you could only do 3 things in the app: post square photos, like square photos, and comment on square photos. Eventually this stream of squares would become known as The Feed, and over the years Instagram would add feature after feature; providing creators with more ways to share content. Fast forward to present day, Instagram now has 5 main features for creating conte...

Not sure how to use hashtags to grow on Instagram? You’re not alone. Despite the fact that hashtags have been a prominent feature on Instagram, almost since the app began, many creators are still puzzled when it comes to figuring out how to best utilize hashtags to increase their reach (and therefore following) on the platform. Keep on listening to learn all about how I craft and implement my own...

Today I want to sit down and chat with you about how you can grow your Instagram account when you’re starting completely from SCRATCH! Yikes! I know how just daunting it can be. If you’re new to this whole Instagram thing, or have just started a new profile for a new business that you’re working on, then you might be in this boat right now. Which is why I’m bringing it back to basics! Keep listeni...

Hello, hello, hello everybody, welcome back to the Creator Club Podcast! You may have noticed that I have been on a little bit of a break the last few weeks, but I am ready to dive back in! This week I want to talk captions. A lot of us spend SO much time curating these aesthetically pleasing feeds visually, but then get stuck on figuring out what it is that we want to say. If this is you, trust m...

Today I am SO excited to introduce to you my friend Natasha from Sol Studio! Natasha is a super talented Instagram Strategist and Educator. I have been following her on Instagram for several months now, and it would be an understatement to say that I am obsessed with her content and the work that she is doing! Natasha’s brand is so impressive and professional, yet so authentic and down to earth. S...

In my time as a creator, I’ve made content for countless platforms. Since I’ve been obsessed with social media for over a decade now, I’ve seen it all: Facebook, Tumblr, Instagram, Vine, Periscope, FourSquare, YouTube, Twitter, YikYak, Musically, TikTok, and so many more that have gone to the social media grave. Even though all of these different platforms have very different formats and communiti...

Hello Creators! I have another great interview to share with you today. It’s hot, it’s fresh, and ready to go! Today I am chatting with my friend Alex Gasaway, an incredibly talented YouTuber and Creative Founder in the video making space. Not only is she a super talented filmmaker, but she also has a passion for social impact, activism, and advocacy. I can’t wait for you to hear our conversation...

Are you the kind of person who just feels called to content creation? You are creative, you have something you’d like to share, but you don’t know what platform to share it on. This is the biggest pickle that creatives who are just starting out with online content creation often find themselves in. As someone who has been all over the social media map in terms of different platforms and different...

I am SO excited to be bringing you a hot off the presses interview show today with my good friend Miriam Morales! Miriam is an actor and content creator, and in this episode we’re going to be chatting about her journey to becoming an actor, one that she started as a child, and how she’s been able to transform her passions for creating into a successful career through perseverance and resilience. W...

Thinking about starting a podcast, but have absolutely no clue where to start? Well, I’m SO happy you clicked on this episode then! Navigating the vast and saturated market of podcast creation can be very overwhelming. Yes, lots of people are making podcasts, but there are still tons of people out there who have no idea what goes into creating one. From finding the right microphone, to learning ho...

Raise your hand if you’ve ever started a business and had it take a completely different direction than what you had originally envisioned… did you raise it? Because you my friend are not alone! Today I’m chatting with Mariangelica Forero, the creator of Honest Hustle. She is a multi passionate creative entrepreneur who provides other entrepreneurs with a one stop shop creative services experience...