Creator Club | Social Media Marketing & Content Creation

Authenticity is the cornerstone of successful engagement on Instagram. It's about being genuine, true to yourself, and showing up as your authentic self. When you embrace authenticity, you create a space where your audience feels comfortable and connected. They can relate to you and trust you, which ultimately leads to loyal followers. Get ready to generate authentic engagement on Instagram. Let's...

Today, I want to take you through my comprehensive weekly routine for scheduling my week as a content creator. As someone who manages multiple platforms, brand deals, and future projects, I've honed my organization and time management skills to ensure maximum productivity. If you're struggling to find the right balance between creativity and effective scheduling, this post is for you. Let's dive i...

You know, as creators, we often find ourselves staring at a blank screen, waiting for that magical moment of inspiration to strike. We hope that the perfect idea will come to us out of thin air, but more often than not, we're left feeling frustrated and stuck. But here's the thing: waiting for good content ideas is like waiting for a unicorn to show up at your doorstep. It's a nice thought, but it...

Are you stuck in that pattern of waking up each morning refreshing your YouTube studio stats to see if magically one of your videos finally went viral and your subscriber count and watch time has skyrocketed overnight? Yeah, I have been there. Heck - I still religiously obsess over my YouTube stats (not saying that’s healthy, but it’s the reality). I have been on YouTube for a long time and becaus...

Despite what you might have heard, there is no perfect formula for calculating your rates as a creator - there are so many factors involved that aren’t just the size of your audience. The niche you’re in, the size of the brands that you’re partnering with, the deliverables you’re offering - and many other factors will help determine what you can reasonably charge (aka what brands will agree to) Bu...

Instagram stories provide a unique opportunity for content creators to connect with their audience on a personal level. However, if you're not getting enough views on your stories, you're missing out on a massive opportunity to grow your audience and increase engagement. But I got you, I am going to share a proven strategy that will help you captivate your audience, provide value, and make them co...

How would you like to transform your content creation hobby into an actual business? Whether you're creating content on Instagram, YouTube, TikTok, or all of the above, these steps will provide you with valuable insights and strategies to monetize your passion and turn it into a sustainable source of income. So, grab a cup of coffee, get cozy, and let’s chat about turning your hobby into a busines...

The reality is, the vast majority of YouTube channels will never become financially successful. In fact, out of the 100 million YouTube creators, only 10 million channels have surpassed 1000 subscribers. That means that if you have 1000 subscribers, you're in the top 10% of all YouTube creators. The other 90 million never made it that far. In my over ten years of creating content on this platform,...

Since then, brand deals have become an increasingly significant part of my own income, and it’s seriously such a pleasure to get to partner with brands that I personally love and respect - and share them with my audience. So I want to teach you how you can do the same (because for many of us creators, it means finally getting paid to make the content that we probably would have made for free anywa...

Being a content creator requires a wide range of skills, from copywriting to video editing to social media and marketing strategy. However, the most important and universal skill that creators need is confidence. I really think of it as a skill, not something you're necessarily born with, but something you can develop over time. It can truly make the difference between a successful creator career...

When I first started my YouTube channel, all I ever dreamed of was reaching 100,000 subscribers and receiving that play button - and finally feeling confident and fulfilled. News flash: that didn’t happen. Because frankly? Subscribers don’t matter. You don’t need a lot of subscribers on YouTube to be successful - and in fact, my only goal on YouTube has completely shifted, and it’s changed the way...

If you want to level up your game and build a social media strategy that works for you (not against you), you have come to the right place! In this episode, I'm going to give you the steps on how to get started, even if you're starting from scratch. So grab a cup of coffee, get comfy, and let's dive in! Visit my shop page here for more details on all of my products! … and interested in the Creator...

As a content creator, analytics are a powerful tool that gives you insights into how viewers interact with your videos and your channel. Without keeping your analytics in mind, it will be hard to adjust your strategy and pivot when needed. In this episode, we'll go over which analytics you should be paying attention to, how to access them, and the benefits of using them. So, let's get analyzing! V...

We’ve all heard the advice at this point - posting consistently is key to growing on YouTube. But how do you actually implement that advice? What I’ve learned is: you need to treat YouTube like a habit. Just like brushing your teeth, or going for your silly little walks for your silly little mental health - you build up habits over time and eventually, it becomes second nature. That’s the beauty o...

Looking back on my more-than-a-decade on YouTube, I've realized that one major mistake has held me back from seeing much more growth, engagement, and more business opportunities than I've already had. And don't get me wrong: I feel really grateful for how far I've come. I just know that I could've gotten here faster and with less struggle had I not made this mistake. And hopefully, I can keep you...

On today's episode, we have a special guest, Molly Keyser, founder of Freedom Creator, a company that helps business owners add passive digital products to their businesses. As a college dropout with .81 cents to her name and living at her grandma's house in Wisconsin, Molly started her first business, a photography business, by knocking on doors. Within a few years, she had grown that to a multip...

Are you tired of hearing conflicting information on how to grow your account or what Instagram is really doing behind the scenes? So many social media gurus will deliberately exaggerate or dramatize information about Instagram in order to get clicks, so it can be difficult to discern between myths and the truth. That's why it's important to do your own research and fact-checking, or tune in to pod...

You’ve probably heard the hype about the new app from Meta that’s a Twitter replacement… Threads. Today I’m answering all your initial questions about the platform, and what you need to know about it as a content creator or small business owner. Will Meta get sued? Here’s the article I mentioned from Variety. The official press release from Instagram about Threads. Visit my shop page here for more...

Building a personal brand is an excellent way to showcase your unique identity and stand out in a crowded digital world. While there are similarities between building a personal brand and a business brand, the former requires a more personal touch, and you are the center stage of the brand. The content you create on your online platforms should have a direct connection to you - your interests, you...

Building a community is more than growing your audience and following on social media - it’s about creating something powerful, something your community wants to be a part of. One massive mistake that so many creators are making is focusing all of their effort on gaining more followers, increasing their audience size, and seeing that number next to their name go up and up. But then, the people who...

Video podcasts are becoming increasingly popular as people look for new ways to consume content. Many podcasters are now considering adding a video component to their show, and one of the most common questions they ask is whether they should create a separate YouTube channel for their video podcasts or use their existing one. In this episode, we'll explore the pros and cons of each approach, and h...

When you think about how content creators make an income, one of the first things that you think about is brand partnerships. Personally, this is one of my biggest income streams each month and so regardless if you are a beginner or a seasoned content creator, when you see a brand partnership request come through your inbox, you can’t help but be a little excited. But one of the biggest mistakes I...

How do you land constant brand partnerships on YouTube? How does securing brand partnerships work in general? How do you plan your time so that you’re productive and consistent without burning out? These are just some of the questions I will address in today’s special Q&A-style episode! Don’t miss it! Visit my shop page here for more details on all of my products! … and interested in the Creat...

As a content creator, you might find it challenging to stay productive and focused, especially when there is a constant demand for fresh and engaging content. Procrastination is a common problem that can negatively impact your work and your ability to meet deadlines. But, with some simple strategies and a bit of discipline, you can overcome procrastination and become a more consistent content crea...

In the past few months I went from having just over 30,000 followers on Instagram to 76,000 - and listen: I’m not using all the typical tips and hacks you hear. I don’t edit my Reels in the Reels editor, I’m not using a ton of hashtags, or being super specific about the time that I post at. And my top-performing videos aren’t necessarily even following trends! You don’t need to use all of those po...