Craft Beer Professionals

Chris Holden, Director of Sales and Marketing for the Hop Guild and a grower in New York state, will give his State of the Hop Industry address. He will discuss the 2023 growing season, importane of selection and proper contracting, and what makes New York Hops unique. Join Chris for this informative session on the state of hops and learn insight into how to prepare for the future. Christopher Hol...

This conversation is a behind the scenes look at the Taproom Success Membership. The Taproom Success community is dedicated to providing you with the tools for greater taproom success. Learn more and claim a free month here . We are excited to welcome Jon Hyman, an attorney who focuses on Craft Beer and Employment/Labor. Join Jon for a conversation on how you can best recruit, maintain, and retain...

With non-alcoholic sales trending upwards across the board, it is important to understand, not only why, but what you as a business owner or decision-maker can take/implement from this data. This presentation will briefly discuss NA beer definitions, history, and the market while also covering topics such as commercial examples and the actual NA brewing process. We will end with key points and act...

Dino Day Fest: an epic celebration of National Dinosaur Day. It can be easy to get in a routine of hosting the same ole' events. Trivia, {fill in the blank] market, paint nights. However, it is important that you continually innovate and test new concepts. Dino Day Fest is the brainchild of Forgotten Road Ales. In this session we will learn about its origins, the required planning, the partner...

In our new "What's Going on in..." series. We will partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope these conversations can provide you with valuable insights applicable to your state. First up: South Carolina. This conversation features: Campbell Mims (Executive Director, South Carolina...

Several times a year, Rick Horton is asked to speak to local university students. The first time he spoke, he didn't quite know what to speak about. As he was asked back and became more comfortable, Rick learned that it was his story that inspired the students. He has been an entrepreneur his entire life and sharing this journey is important for Rick, and also valuable to future leaders. Join...

We live in a 30-second world, and with nearly 10000 breweries in operation, it can be challenging to stand out from the crowd. In this conversation, we will dive into the role photography can play in differentiating your brand, and ultimately leading to more guests in your taproom and more customers buying your product off the shelves. Following this session, you will walk way inspired to up your...

If Facebook and Instagram disappeared tomorrow, would your entire marketing strategy go up in smoke? Social media is critical to any marketing plan nowadays but another avenue that should not be ignored is email marketing. Think about it - you're in full control of that contact list and it's full of interested customers. It's no wonder email marketing boasts an impressive 40:1 average...

Our 2023 Employee Satisfaction Report shows that 40% of craft beer industry professionals do not believe they were properly trained for their role. However, 90% of respondents want to continue learning and growing at their brewery. In this session, we will speak with Sasha Zalob, a Board Certified Behavior Analyst, on how to improve staff performance and the importance of positive reinforcement. S...

Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as President of Wisconsin Brewing Company. We’re excited to chat with Paul about what he has learned over his career and the differences across all the organizations where he has spent time. Paul will discuss...

Rated a near 10/10 by 2022 attendees and awarded Best Craft Beer Industry Event by the Craft Beer Marketing Awards, CBP Connects needs to be on your schedule for this June 19-21 in Milwaukee, WI. To get you even more excited for our workshop, join us for a conversation with upcoming presenters to discuss the value of intimate industry events, the ROI of networking, and the skills for success they...

In his book, The Power of Strangers, Joe Keohane sets out on a journey to discover what happens when we bridge the distance between us and people we don’t know. He learns that while we’re wired to sometimes fear, distrust, and even hate strangers, people and societies that have learned to connect with strangers benefit immensely. In this conversation, we will speak with Joe about the importance of...

Kids in breweries? How have we never had a panel conversation on best practices to keep the children at bay? Inspired by the below quote from a recent email I received, this session will discuss strategies to maintain a family-friendly and properly behaved environment. "I'd love some ideas and advice on how to handle new age parents that want to free range their children while drinking in...

You don't want to miss CBP Connects Milwaukee presented by Arryved POS this June 19-21. This is your opportunity to connect face-to-face with your fellow Craft Beer Professionals and leave with actionable strategies to see greater success. This is a not to miss intimate experience that includes 12 sessions, 3 nightly receptions, a trade show, and more. Grab your spot now at https://www.eventbr...

Based in Williamsburg, the Virginia Beer Company was started by two William and Mary alumni who wanted to create a force for good in the form of a brewery. Their company slogan is 'Beer - People - Purpose' and they actively work with dozens of nonprofits and support charities that are close to their team and communities. They recently finished a rebrand that was over a year in the making,...

Small town doesn't have to mean small profits. In this conversation, we will be joined by representatives from small town breweries from across the country. From customer preferences to events to marketing, we will discuss strategies our guests have used to build relationships and grow their bottom line. This conversation features: Briana Doyle (Microbrasserie Cardinal) Douglas Toth (Rendezvou...

In this talk, we will discuss the wide range of benefits for both breweries and brewers, when brewhouse staff creates video content for Youtube and other social media platforms. Creating video content for YouTube is a great way for brewers to connect with their customers, build their personal brand, and differentiate the company's brand from the competition. Launching this type of initiative d...

Join us for a conversation with Tyler Wille (CEO, Iron Heart Canning) to discuss the evolution of mobile canning over the last decade. We will speak with Tyler about his entrepreneurial journey, insight and knowledge, and look at what he predicts for the future of canning. Join us in-person for CBP Connects | Half workshop, half networking Milwaukee, WI | June 19-21, 2023 Grab your spot now at htt...

This presentation is about helping ‘craft owners/operators' accomplish two things, 1) creating a purchasing playbook for their business and 2) developing clear near-term actions they can take back to their brewery/distillery/etc. The discussion starts with outlining how organizations can use a few simple documents to create the necessary data to drive a procurement process. Specifically, start...

Is now the time to sell your brewery? What is a buyer going to be looking at when they evaluate your brewery for a potential purchase? In this panel discussion, we will be joined by some experts who can tell you about what makes a brewery attractive to a buyer, what you should be doing if you want to sell and how profitability and key drivers will determine what you will ultimately walk away with....

We can't wait to share beers and see you in-person in Nashville. We kickoff CBC Week with our Welcome Party on May 7 at Jackalope Brewing Company. RSVP: https://craftbeerprofessionals.org/nashville-rsvp/ In this conversation, we will be joined by several of our event partners to discuss current industry challenges, strategies for success, general observations, and the importance of in-person e...

At some point in time you, as a brewery owner, realize that whether it’s a few years or 10+ years away, you won’t be involved in the business forever. Every day you think about how to set up your business for a successful exit that’s good for all stakeholders – employees, customers, other investors, and you. One day you discover open-book management and its potential to grow your people and your b...

Too often we are presented with formulas for success and that if we only follow them that our businesses will be successful. That is not always the case as sometimes even small decisions can have a huge negative impact later on. This panel session is an examination of such decisions, unmet challenges, or other situations that have put some brewery owners in the position of closing operations. Join...

We can't wait to share beers and see you in-person in Nashville. We kickoff CBC Week with our Welcome Party on May 7 at Jackalope Brewing Company. RSVP: https://craftbeerprofessionals.org/nashville-rsvp/ In this conversation, we will be joined by several of our event partners to discuss how to best plan for CBC, the importance of in-person events, and how to make it a success. This conversatio...

We're continuing to see consolidation in the craft beer industry, especially among independent breweries. Some people are looking to exit the industry, some are looking to break in. And, right now, it may be cheaper to buy a brewery than to start or build one. But there are some real dangers to consider when you're looking at a transaction. From financing to due diligence to closing the tr...