CozyPreneur Podcast with Stacy Braga

In this episode, Sydney and I talk about how to simplify the marketing process by focusing on the story behind the campaign and tying everything back to that story. Plus, how to time promotional periods in a way that makes sense with your life. Links: Check out Sydney at https://sydneyobrien.com/ Or follow her on IG https://www.instagram.com/sydneyobrien.co Get your copywriting rubric here: stacyb...

Stacy & Tayler dig into the concept of repurposing content in marketing by simplifying the message and by getting rid of the pressure to create new content constantly. LINKS: Get a free trial of Enji to actually get your marketing done Get your free copywriting rubric and the PASPY framework Check out the book The Perfectionaist Guide to Losing Control Listen + Subscribe Love what you heard? B...

Jess, a remote branding and headshot photographer, shares her journey of resilience, creativity, and heart, as well as her health struggles and business challenges. She discusses her pivot to remote photography and the impact of thyroid cancer on her life and business. Jess shares her journey of rebuilding her photography business after moving to a new location and dealing with health issues. She...

Carolyn Leasure, founder of Maypop Creative, discusses the importance of website redesign and the key signs that indicate the right time for a website redesign. She emphasizes the foundational work needed before starting a website project and introduces her upcoming challenge to help entrepreneurs take the first step in their website redesign journey. Links: Join the Get Your Site Together Challen...

The conversation covers the transition from teaching to business, the importance of authenticity in marketing, and finding balance in business while maintaining self-respect. Dr. Leslie Davis shares insights on these topics and provides valuable guidance for individuals navigating these challenges. Takeaways Authenticity in marketing Transition from teaching to business Finding balance in business...

This year has felt harder for a lot of business owners... and you're not imagining it. In this episode, Stacy shares what she's seeing across the online business space, why slower sales don't mean you're doing something wrong, and the foundations that can help you keep moving forward. Stay up to date with the classroom newsletter:  https://stacybragacopy.myflodesk.com/newsletter Listen + Subscribe...

The conversation covers the impact of AI on writing, setting boundaries and voice guides, maintaining creativity in writing, balancing engagement and sales, creating engaging content, email engagement and relationship building, the human aspect in business and AI, and engagement and relationship building in content marketing. The discussion emphasizes the importance of building relationships throu...

The conversation covers three main reasons why people get stuck when writing copy: knowing what to say, getting the words out, and structuring the copy. Each reason is explored in detail, providing insights and strategies for overcoming these challenges. Get on the waitlist: stacybragacopy.com/classroom Listen + Subscribe Love what you heard? Be sure to follow the show and leave a quick review. Ab...

Stacy Braga shares insights from her recent Copy Classroom launch, discussing launch iterations and the importance of simplifying the offer structure. She also delves into pre-launch considerations, the No AI Copywriting Challenge, listening to the audience, and the importance of the customer journey in launch reflections. Join the copy classroom waitlist: https://stacybragacopy.com/waitlist Liste...

Stacy Braga shares her experience of starting a second business and contrasts it with her first business, highlighting the key differences and lessons learned. She emphasizes the importance of simplification, focusing on sales, and building a solid base of clients before investing in complex systems and marketing strategies. Takeaways Simplification is key Focus on sales and building client relati...

The conversation explores the importance of copywriting as a skill and the need to adapt to market changes for successful copywriting. It emphasizes the value of building copywriting muscle and the impact of market shifts on consumer behavior. Learn more about Copy Classroom: stacybragacopy.com/classroom Takeaways Copywriting is a skill, not just a task Adapting to market changes is crucial for co...

The conversation explores why copywriting is so important in business, emphasizing its impact on marketing, sales, and communication. It delves into the importance of strategic messaging, positioning, and understanding the audience, culminating in an invitation to a copywriting challenge to enhance these skills. Chapters 00:00 The Power of Copywriting 05:12 Strategic Positioning and Messaging Link...

In this episode, Stacy Braga explores the core mistakes in copywriting, emphasizing the importance of strategy, messaging, and authentic voice over relying solely on AI. She provides practical insights on how to craft compelling copy that truly resonates with your audience. Links: The No AI Copywriting Challenge Chapters 00:00 Understanding Copywriting Mistakes 03:59 The Impact of AI on Copywritin...

The conversation delves into the use of AI in content strategy, its impact on business, and the ethical considerations surrounding its use. It explores the challenges and benefits of AI in content creation, the effects of AI on trust and engagement, and the ethical implications of AI technology in business operations. Links:  Join the NO AI Copywriting Challenge: https://stacybragacopy.myflodesk.c...

In this episode, Stacy Braga discusses the challenges and limitations of using AI in content creation and marketing. She emphasizes the importance of maintaining a personal touch and creativity in writing, despite the efficiency that AI tools can provide. The conversation explores how AI can offer structure but may hinder unique voice and messaging. Stacy encourages listeners to think critically a...

In this episode, Stacy Braga discusses the challenges of navigating marketing strategies amidst overwhelming advice and confusion. She emphasizes the importance of intentionality in marketing efforts, the need to simplify systems, and the significance of aligning marketing activities with personal capacity and values. Through her journey, she shares insights on refining marketing strategies, makin...

In this episode, Stacy Braga discusses the significance of clarity in client offers and how simplifying these offers can enhance the client experience. She emphasizes the importance of documenting processes to improve efficiency and build trust through clear deliverables. The conversation also touches on the evolution of offers to better meet client needs and the necessity of reflecting on process...

The episode emphasizes the importance of collaboration and the role of facilitation in creating engaging and effective training experiences. It highlights the need for adaptability, conversational flow, relationship-building, and intentional planning in facilitation. Chapters 00:00 The Missing Piece: Collaboration 06:07 Adaptability in Facilitation 11:37 Building Relationships and Connections 16:3...

In this episode, Stacy Braga addresses the common struggles many face with marketing, particularly the feeling of being overwhelmed by the multitude of tasks and platforms. She emphasizes the importance of creating a sustainable marketing system that aligns with one's capacity and business goals. By simplifying marketing efforts and focusing on a few key strategies, entrepreneurs can avoid burnout...

Storytelling gets thrown around a lot in marketing advice, but most of what’s taught focuses on big, dramatic moments or forced metaphors that don’t actually build trust. In this episode, Stacy breaks down why small stories are far more effective for messaging and copy, what storytelling is not , and how to use every day, work-adjacent moments to clearly show your expertise without oversharing or...

If it feels like every post, email, and caption on your feed sounds exactly the same lately, you’re not wrong. As AI tools and large language models become more popular, copy across the internet is starting to blur together: Same phrases, structure, promises… and none of it feels particularly memorable. In this episode, Stacy breaks down why AI-generated content often sounds fine but fails to conv...

If you’ve ever stared at a blank email draft, sales page, or website section thinking “I don’t know what to say,” this episode is for you. In this conversation, Stacy Braga breaks down why feeling stuck isn’t usually a writing problem at all. It’s fear. Pressure. Perfectionism. And the belief that one email has the power to make or break your entire business. She shares real examples from her own...

It’s January 2026, and if you’re feeling both motivated and low-key panicked about the year ahead, this episode is for you. Stacy breaks down why “being ready” is a myth and why confidence usually comes after action, not before it. Drawing from nearly three years in business, she talks about the anxiety–confidence pendulum that shows up whenever you do something new, uncomfortable, or slightly sca...

In this cozy crossover episode, Stacy sits down with Sydney O’Brien to talk about the messy side of online business coaching, how it starts to feel like an MLM, and what actually makes support ethical and useful. They share their own coaching experiences (the good, the weird, and the “why did I pay for that”) and unpack the tactics that feel manipulative, out of touch, or just plain unsustainable...

In this episode, Stacy breaks down how to plan for 2026 in a way that feels realistic, flexible, and actually supportive of your life and business. If yearly planning usually sends you into an overthinking spiral or leaves you with a beautifully detailed plan you abandon by March, this conversation will help you rethink the way you map out your year. You’ll walk away knowing what to plan, what not...