Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Welcome to Episode 05 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we’re talking about how you craft a journey that gets more of your WHO (your ideal clients) - from the bottom of your Marketing Mountain to the top to purchase your WHAT (the specific thing you want your customers to buy from you). This concept of the Marketing Mountain is explained in more d...

Why you need to think of your marketing system more like a mountain than a funnel. Welcome to Episode 04 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we share with you a really important model that is at the heart of the Content Sells philosophy and it’s what we call your Marketing Mountain (plus free download at:  http://bit.ly/contentsells-ep04-marketingmo...

Your ideas are valuable - time to get them organised! Welcome to Episode 03 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode, we’re answering the following question: How can you organise the ideas swirling around in your head to create content that attracts, converts and keeps your ideal clients? (Plus free download at:  http://bit.ly/contentsells-ep03-5CoreCont...

Understanding your audience. Welcome to Episode 02 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. In today’s episode we’re talking about the importance of really understanding your audience BEFORE you create your content (plus free download at:  http://bit.ly/contentsells-ep02-client-avatar ). Having a crystal clear picture of your WHO (the ideal clients you want to attract) hel...

Your marketing is all interconnected. Welcome to Episode 01 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. Today’s episode asks you - What's the purpose of your content? And we take a look at the Content Universe (plus free download at  http://bit.ly/contentsells-ep01-content-octagon ). Many people think of content marketing in a one-dimensional way – they focus on blogging or t...

Hello world! Welcome to the very first episode of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. We’re referring to this as episode ZERO because we want to give you an overview of what’s to come. What’s it all about?  Everybody’s jumping on the Content Marketing bandwagon. But most people are doing it wrong. Spinning their wheels creating a heap of content, including lead magnets,...