Consulting Success Podcast

Consulting services are a dime a dozen in the business world. What does it take to stand out from the crowd? Michael Zipursky and Fullfunnel.io  CEO Andrei Zinkevich  take a look at what you can do to 10x the demand for your consulting business. From data to market research, building relationships and making use of communities, Andrei shares his valuable insights. Tune in and learn more from top b...

How do you grow your consulting business using web analytics and digital marketing? Michael Zipursky welcomes Jim Sterne , the Founder of the Marketing Analytics Summit . He has over 25 years of experience in sales and marketing to share with us today. To maximize web analytics, narrow your focus on your target market. But data will be insufficient if there isn't enough traffic volume. So go out t...

How do you build a 7-figure consulting firm? Michael Zipursky presents Georges Chakar , the founder and CEO of LINK Advisory Group . The company implements strategies to foster commercial sustainability by transforming people and customers. Georges believes that rapid growth is not about strategy. Instead, it’s about the transformation that focuses on people. You need to have bold, honest, and dee...

No one knows what the future brings. If uncertainty is a fact of life and business, then you should be ready to futureproof your business. Michael Zipursky discusses getting ready for the future with the CEO and founder of Potential Squared, Colin Hunter. Colin shares insights on the role of leadership and the importance of coaching and mentoring. We also hear why leaders need to learn fast and no...

For complex projects that require subcontracting, a Request for Proposal is a great way to winnow out what companies to partner up with. An RFP, however, isn’t just a simple document that you send off and forget about. It requires a lot of groundwork, foresight, and mindset before you even start working. So how can a consultant ensure that they win more of these? Michael Zipursky looks into the nu...

How do you create a purpose-driven consulting business? By identifying your purpose and values. Michael Zipursky welcomes Jenn Lim , the CEO & Co-Founder of Delivering Happiness . Jenn talks with Michael that your long-term relationships grow when you stay true to who you are and are passionate about what you do. Creating an open dialogue environment is also vital because it creates healthier,...

Great things in business are never done by one person; they’re done by a team of people. To shed light on the premise of strength in numbers in forming powerful consulting peer groups, Michael Zipursky welcomes founder and managing partner at Peernovation , Leo Bottary . As a keynote speaker and workshop facilitator, Leo focuses on peer advantage in building high performing teams. Leo unpacks the...

How do you make better business decisions? By taking a look at the best information. Michael Zipursky’s guest in this episode is Eric Johnson , the director of the Center for Decision Sciences at Columbia Business School. Eric talks with Michael about how we often choose a decision and we don’t revisit it. For example, if the GPS tells us to go a certain route, we lock ourselves into that choice....

If there is one thing the corporate world can learn from politics, it is data-driven marketing. By looking at actual audience behavior and relationship-building tactics, effective strategies that yield tangible results can be developed. Michael Zipursky sits down with Phillip Stutts , Founder/CEO of Win Big Media , to share how he came up with his undefeated systematic approach by utilizing his po...

2021 has been a tough and challenging year. But despite it all, we have to give it to ourselves for making it here—almost greeting the new year ahead. It is time to learn from the past and look forward to a new and better future. Let us win the new year as host Michael Zipursky discusses the five growth levers we need to reach our goals as entrepreneurial consultants this coming 2022. Do you want...

Many people take their marketing strategies for granted, and thus continue using old, ineffective techniques. Setting aside tactics that do not work in favor of unconventional PR strategies is always recommended. However, most businesses are afraid to get out of their comfort zones. Michael Zipursky is joined by Darian Kovacs , who shares the incredible story of starting Jelly Digital Marketing &a...

How do you build a sustainable consulting business? One effective way is to keep your carbon footprint low. Michael Zipursky’s guest in this episode is  Kate Gaertner , the Founder and CEO of  TripleWin Advisory . Kate talks with Michael about how the pandemic changed how the consulting business works. If before, business travels and face-to-face meetings were required, that’s no longer the case t...

What is the mindset of successful consulting leaders? The key is to understand the reality in front of you. Michael Zipursky’s guest in this episode is Michelle Ray , the CEO and Founder of Lead Yourself First Enterprises. Michelle talks with Michael about how leadership is about knowing what you need to do in this current environment. To achieve this, self-awareness is critical. When you examine...

Growing the revenue of your consulting business is not an easy task. There are many ways to do this whether it be marketing yourself better or having a clear proposition. Launch your consulting business by pulling the right levers with your host Michael Zipursky and his guest Felix Velarde . Felix is the CEO of The 2Y3X Programme . He is also the author of Scale at Speed . Join Michael and Felix a...

The only way to prevail as a small consulting firm is to do something different. In this episode, Christian Stadler talks with host Michael Zipursky about the winning business strategies you can use to grow, adapt, and beat your competition. Christian is the Professor of Strategic Management at Warwick Business School. One exercise is the nightmare competitor exercise, where members question busin...

Everyone will benefit from having long-term clients who will always return to you and even refer others to work with you. But garnering such individuals is not so easy to accomplish. For Larry Robertson , getting ideal customers boils down to the value you are delivering, not just the profits you are earning. Joining Michael Zipursky, the Founder of Lighthouse Consulting  explains why patience is...

While business success and happiness seem exclusive, it is possible to design a successful consulting business that you and your clients will be happy about. Best-selling author and founder of the  Good Life Project   Jonathan Fields  sits down with host Michael Zipursky as they talk about the fundamental nature of work, transforming yourself, self-awareness, and self-discovery. Jonathan shares st...

If you are learning something beneficial for you, stick with it. If you have zero experience in sales and marketing while running a business, take time to learn it. Heather Couture is the owner and machine learning consultant of Pixel Scientia Labs, and she learned how to sell. Learn why and how she got into AI machine learning. Discover how she built her own newsletter with the help of LinkedIn....

Relationship-building is a fundamental aspect of running a business. So how does one go about it? In this episode, joining Michael Zipursky is  Martin Stadelmeyer  of  AMBE Engineering, LLC . Having previous experience with companies like Volkswagen and Mercedes-Benz, Martin has the experience and the connection most people in the industry aspire to have. Today, he shares how he has managed to est...

Stories of executives who transition to consulting are not that uncommon. But how does one successfully venture out of corporate? Joining Michael Zipursky is  Tom Tonkin . Tom is the co-founder of  The Sales Conservatory  and CEO of  The Conservatory Group , a management consulting firm where you help businesses with their management, leadership, and sales. Today he shares how he went from a stabl...

Many business owners and entrepreneurs often can’t be bothered to put in a system. This is a mistake, David Jenyns  believes, and in this episode, he discusses why you need to start systematizing your business. David is a systems devotee who went on to found systemHUB.com  and started a movement called SYSTEMology . Today, he joins Michael Zipursky to discuss the benefits of systematizing and what...

Trust is the foundation of any relationship. This is exceptionally true when it comes to business. You need to establish trust within your team, clients, and customers to grow. So how do you build that trust? Sandra Sucher  is a Professor of Management Practice at Harvard Business School and an internationally known researcher on trust. She recently co-authored The Power of Trust: How Companies Bu...

When starting a consulting business, you should always look to build systems. Where most small businesses think that systems only exist in big companies, Joshua Schultz  believes otherwise. In fact, he encourages small businesses to have a system mindset. Joshua is the Director of Data Services at Pacific Air Industries . He is also a contracted Supply Chain SME and consultant to SourceDay . In th...

What are strategic goals? How do they impact your business? What do you need to do to hit these goals? Our guest in this episode knows the answer to these questions and will gladly share it with everyone. Michael Zipursky sits down to interview the CEO of Outfield Leadership and author of  The Self-Evolved Leader ,  Dave McKeown , about learning to set and achieve strategic goals as a consultant....

Starting your own consulting business isn’t easy. You need a couple of key mindsets if you want to succeed.  Danilo “Dan” Burgos  is the President and CEO of  Alphanova Consulting . He started his business by being a good and effective leader—a leader that empowers and supports his people. He also never took no for an answer and stepped out of his comfort zone several times. These are some of the...