CEO Glow Show

In this powerful episode of the CEO Glow Show, Sheila Bella opens up about her accidental journey to becoming a multi–seven-figure entrepreneur in the beauty industry. From nearly quitting to building thriving businesses, Sheila reveals the strategies, mindset shifts, and systems that took her from overwhelmed to unstoppable. Whether you're just starting out or already scaling, this episode will c...

In this inspiring episode of the CEO Glow Show , Sheila Bella sits down with Jessica Ruger Jones , the powerhouse entrepreneur and owner of Radiance Aesthetics . From being the first entrepreneur in her family to running a thriving beauty business in Birmingham, Alabama, Jessica shares how faith, mentorship, and a clear strategy turned her overwhelm into unstoppable growth. Jessica opens up about...

In this episode of The CEO Glow Show, Pretty Rich Bosses CEO and COO, Sheila Bella and Laura Obando, dive into how beauty business owners can future-proof their success by embracing AI, automations, and mindset shifts. From streamlining daily operations to unlocking more freedom, you'll learn how to work smarter—not harder—while adapting to a rapidly changing industry. Whether you're just starting...

Top Permanent Makeup Celebs Reveal Their Best Brow Artist Advice | Live at Browista Newport Beach! In this inspiring on-the-road episode of the CEO Glow Show, Sheila Bella travels to Newport Beach, CA for  Browista 2025 , one of the most exciting events in the permanent makeup world. She interviews top PMU artists, contestants, and judges including Leann La, Alyssa Johnsen, Kintija Belska, Pia Lai...

Walk by Faith: How Belle Cagas Bought a 6-Figure Business with $500 Ever wonder what happens when you truly walk by faith in business? In this heartfelt episode, Sheila Bella sits down with her dear friend Belle Cagas, founder of Yonder Coffee in Los Angeles, to share an incredible story of obedience, provision, and purpose. Belle reveals how she went from worship leader and teacher to owning a si...

ESTHETICIAN CONFESSIONS AT THE IECSC IN LAS VEGAS TO HELP YOU GROW YOUR BEAUTY BUISNESS Live from the International Congress of Esthetics & Spa (ICC) in Las Vegas, Sheila Bella takes you behind the scenes for the ultimate "beauty biz bathroom talk." This isn't your typical trade show recap—it's raw, hilarious, and deeply relatable. You'll hear unfiltered mini-interviews with estheticians, nurses,...

EP. 40 – 20 New Beauty Clients in 4 Days! Here's How! Think being great at your craft is enough to build a thriving beauty business? Think again. In this fiery kickoff to the Booked & Busy Challenge , Sheila Bella breaks down the real reason most beauty entrepreneurs struggle—and what it actually takes to start seeing consistent, high-paying clients. You'll learn: ✨ Why your skillset alone isn't...

Is This Even REAL? A Team with ZERO Drama?!  Ever wonder what it's actually like working at a fully female-run business? From syncing menstrual cycles, to unforgettable moments at Korean spas—to ridiculous stories of borrowing underwear—this episode dives into the heart and hilarity of working with a team of powerhouse women that developed over years of hiring the right people and firing the wrong...

💡 Automation isn't optional anymore—it's the cheat code to growing a 6 or 7-figure beauty business without burnout. In this jaw-dropping episode, I walk you through 37 of my must-have automation tools that helped me grow to $400K/month . Whether you're running a PMU studio, lash biz, med spa, or coaching empire, you'll walk away knowing EXACTLY how to: ✨ Automate your booking, follow-ups, review...

Are you tired of pouring your heart into content that gets zero traction? You're not alone, and it's NOT your fault. In this episode of the CEO Glow Show, I'm revealing the viral hacking strategy I paid thousands to learn—but I'm giving it to YOU for FREE. This 3-step viral formula is designed to help beauty entrepreneurs, PMU artists, lash techs, med spa owners, and event organizers reverse-engin...

Are you tired of feeling awkward or pushy when it's time to sell your beauty services? In this game-changing episode of the CEO Glow Show, we break down exactly how to sell high-ticket permanent makeup (PMU) services with total confidence—no sleazy sales tactics required. Whether you're a PMU artist, brow stylist, lash tech, or beauty entrepreneur ready to raise your prices and finally start attra...

STOP SELLING SINGLE SERVICES Are you still selling single sessions and wondering why your bank account isn't growing? This episode is your wake-up call. 🚨 Inside this power-packed masterclass, I'm sharing my Sales Simplified Framework — the exact script I used to build not one, but TWO multi-seven-figure beauty businesses. Whether you're a lash artist, PMU trainer, esthetician, or salon owner…thi...

If you're a beauty entrepreneur still relying solely on Instagram posts to bring in sales — this episode will blow your mind. I'm Sheila Bella, and I built two multi-7-figure brands in the beauty industry using one powerful (and often ignored) strategy: conversations in the DMs. In this episode of The CEO Glow Show, I'm joined by Laura Obando, co-founder of Pretty Rich Bosses and the queen of DM s...

What if your deepest pain is also your greatest business superpower? In this raw and vulnerable episode of the CEO Glow Show, I, Sheila Bella, reveal the emotional story behind my childhood wound—how a complicated relationship with my half-sister Candy shaped the woman, leader, and beauty entrepreneur I am today. As beauty business owners, we carry stories from our past that quietly impact our con...

Are you posting on Instagram and still not seeing clients come in? It's not your content—it's your strategy. In this episode of the CEO Glow Show, I'm breaking down exactly how to use Instagram Trial Reels to test, post, and grow without the pressure to be perfect. Whether you're a lash tech, PMU artist, esthetician, hair pro, or beauty coach, you'll want to grab a notebook.    This episode will s...

Do you really need a degree to be successful in the beauty industry?  Spoiler alert: You don't. 💥 In this raw and real episode of The CEO Glow Show, I'm pulling back the curtain on the myths we've been sold about traditional success, and why courage, content, and conversations will take you further than any college course ever could. I'm sharing my own story of leaving nursing school, choosing fr...

Are you hustling so hard you're burning out?  You're not alone, beauty boss. In this powerful episode of the CEO Glow Show, we learn what it takes to build a profitable beauty business without sacrificing your sanity. From my wake-up call to the lessons that helped me create lasting success, this episode is a must-listen for beauty entrepreneurs ready to thrive — not just survive. Whether you're a...

If you're a beauty entrepreneur who's burnt out from hustling and craving a business that feels aligned, profitable, and sustainable this episode is your wake-up call. In this powerful conversation, I sit down with Jenny Norris Brown, PRB alum and owner of Good Vibrations Cosmetic Tattooing in Delray Beach, Florida. She shares how she went from juggling 12 doctors across 6 different offices to run...

Is your spouse struggling to understand your business dreams? You're not alone! In this raw and honest conversation, my husband, Will, joins me to talk about the journey from skepticism to full support in our relationship and business. Whether you're a beauty entrepreneur, PMU artist, lash boss, or online coach, this episode is packed with real-life strategies to help you gain your partner's suppo...

Are you stuck at the same income level in your beauty business? Whether you're a lash artist, PMU pro, esthetician, med spa owner, or salon boss, you NEED to make these 3 investments if you want to break through income ceilings and scale to six or seven figures. In this episode, I'm pulling back the curtain on what separates struggling beauty entrepreneurs from those who thrive—and it's NOT just a...

🚀 Struggling with confidence as a beauty entrepreneur? You're not alone. Confidence isn't about being the best in the room—it's about showing up authentically, knowing your worth, and stepping into your power. In this episode, I share my personal journey with imposter syndrome, self-doubt, and how I built a multi-million dollar beauty business despite those struggles. 💡 What You'll Learn in This...

Would you rather have 1,000 bargain hunters who haggle over your prices, cancel last minute, and never pre-book… OR 100 high-ticket, loyal clients who pay your worth, refer their friends, and never question your prices? If you're stuck chasing low-ticket, discount-hunting clients, this episode is your game-changer! 🚀 In today's episode, I break down: ✅ Why discount marketing is ruining your beau...

💡 Is your beauty business struggling with team turnover? Are you tired of hiring employees who leave too soon, causing chaos in your salon, spa, or PMU business? In this episode, I'm sharing the leadership secrets that helped me keep a loyal team for over six years—so you can stop the hiring headaches and start building a thriving, high-performing beauty business! 💼✨ 🔑 What You'll Learn in Thi...

Ready to level up your business in 2025? 🚀 In this episode, Sheila Bella—a self-made multimillionaire and beauty industry mogul—reveals the 5 key strategies you need to scale your business this year. Whether you're running a beauty brand, an online business, or a brick-and-mortar store, Sheila's real-world tips are designed to help you grow smarter, not harder 🔥 What You'll Learn in This Episode...

In this deeply inspiring episode of the CEO Glow Show , I sit down with Mackenzie, a remarkable beauty entrepreneur who overcame trauma, found her faith, and built a thriving beauty business at just 19 years old. 🌟 Mackenzie shares her raw and unfiltered journey of navigating personal challenges, rediscovering her faith, and transforming pain into purpose. This episode is packed with actionable i...