Business Built Right

This podcast illustrates how  strategic relationship building  is crucial for professional growth, beyond just technical skills. It follows Rajesh’s journey as he transforms his career by  cultivating five key relationship categories.

Why do we expect toothpaste to tingle? Why is the pop of a Snapple cap so satisfying? And how did a functionless fizzing sensation turn bath bombs into a social media phenomenon? This episode uncovers the surprising psychology behind the "tingle factor"—those completely unnecessary sensory features that somehow become the most important part of a product. From the accidental discovery th...

Marcus Chen was hired to shake things up at a Fortune 500 tech company. With 20 years of Silicon Valley success and three startups under his belt, he came in guns blazing—questioning everything, challenging every process, and pushing for radical change. But instead of energizing the company, he found himself isolated and ineffective. This episode explores a counterintuitive leadership lesson: some...

Every manager believes they're being empathetic by following the Golden Rule. They're actually being narcissistic. This episode reveals why "treat others as you want to be treated" is the most dangerous advice in leadership, how it creates toxic workplace cultures disguised as kindness, and introduces the Platinum Rule that actually works. If you've ever wondered why your wel...