Building With Buyers: Startup Marketing and Growth Fueled By Customers

Lenny Lebovich, Founder of Pre Brands, came on the Modern Startup Marketing podcast. We covered: Why people misunderstand marketing and branding; How to solve a problem differently through your hiring efforts; The most effective ways to get people to try your (food) product; How to manage the power struggle with retailers, leveraging consumer love of your product; What to look for when you're hiri...

Gil Eyal, Founder of HYPR, came on the Modern Startup Marketing podcast.  We covered: How your marketing will change 100x from early stage to exit; What happens when you find the right investor; What drove the decision to get acquired; Doing marketing by the book slows you down, you have to think a step further to get a higher level of attention; How to get prospects to drop their status quo...