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Today we are speaking to Joanne Gilhooley, CMO of Adarma Security, the UK’s largest independent cyber threat management company. Agility within Marketing, internal communication, value alignment, how important are these aspect to marketing and being a great CMO? How do we translate data and insights into action? Let's find out, on this episode of TOP CMO.  #TOPCMO #Adarma #Marketing For more TOP C...

In this episode Ben speaks to Cindy White, CMO at Mitek a global leader in digital identity solutions.  A veteran at FICO and Microsoft, Cindy & Ben discuss knowing your customer, whether customer personas are just another tried and true component of the marketing playbook and we all get to meet Pete.  For more TOP CMO episodes, don’t forget to subscribe. Website : https://www.benkaplan.com/ L...

In todays episode Ben speaks with Genefa Murphy, CMO at Five 9, the leading provider of cloud contact center software.  Genefa, an experienced Marketer, prior to Five9, held various global roles across products, marketing, enablement and communications at Hewlett Packard Enterprise and HP. Ben and Genefa discuss the relationship between Sales and Marketing and how that affects both departments. De...

In this episode Ben speaks to CMO Melissa Puls from Ivanti, the automation platform that makes every IT connection smarter and secure across devices, infrastructure and people to deliver personalized employee experiences. Melissa brings decades of experience to Ivanti with a strong track record of fuelling growth through a customer-centric approach and integrating marketing strategies for acquired...

In this episode, Ben chats with David Siegel, the marketing-forward CEO of Meetup -- that’s the popular events platform that helps people around the world organize online groups and facilitate local events. In this "can't miss" episode,  David shares how Meetup responded with a bold and unprecedented "pivot" when the pandemic totally disrupted their business and why the company continued to invest...

In this episode, Ben chats with Neil Stephenson, co-founder and CMO of Fanfinders — the company that operates Your Baby Club, the world’s largest community of new baby parents with more than 2 million members in the UK and U.S. Neil covers the power of niche marketing, practical strategies for effective performance marketing to niche groups, and how to adjust your messaging to effectively target d...

In this episode, Ben chats with Louise Barber of DHL supply chain — she’s the expert marketer who learned how to deploy the power of customer-centered marketing in the "unsexy" turned "sexy" logistics industry. Louise covers the importance of truly listening to your customer as a marketing input, building bridges between sales and marketing, and the role of having the right talent in a marketing o...

In this episode, Ben chats with Andy Cunningham of Cunningham Collective — she's the marketing and brand strategist who helped Steve Jobs launch the original Apple Macintosh. She’s also the author of Get to AHA!:  Discover Your Positioning DNA and Dominate Your Competition . Andy covers the genius of Steve Jobs, how to work with a marketing-driven CEO, and Apple's unique marketing approach includi...

In this episode, Ben is chatting with Gene Foca, CMO of Getty Images — that’s the multi-billion dollar visual image company that helps media outlets, creatives, and corporations access more than 400 million pieces of visual content. Gene covers his approach to marketing, how his time in Amazon influenced his approach in managing teams and his vision on the value that Getty offers. Ben and Gene tal...

TOP CMO features interviews with Chief Marketing Officers of some of the world’s biggest brands, fastest growing companies, and most disruptive startups. Hosted by Ben Kaplan, whose TOP agency works with many of the world’s top marketing leaders, the TOP CMO podcast reveals the surprising stories and data-driven decision-making behind some of the year’s most high profile, groundbreaking, and world...