Brand for Good

What is a personal brand, and why is it important? Who needs a personal brand? How big of an audience do you need? Since founding Prosper for Purpose in 2013, I have been asked a lot of questions about personal branding. A few years ago, I started a list, and in this episode, I'm answering as many of those questions as possible. I invite you to join me and ask yourself, what is your top question a...

In this episode, I share how indulging in some Sunday scrolling on social media led me to the realization that many small business owners are getting really bad advice about how to market online. In particular, there are two philosophies that seem to be gaining traction. The first is that entrepreneurs should "always be selling." As a professional communicator with more than three decades of exper...

David Gaz is an international creative director, filmmaker and photographer. He is Founder of The Bureau of Small Projects, a branding agency that leverages their relationships with Fortune 500 companies and major brands to help small businesses, startups and nonprofits make a BIG impact. In this episode, David discusses the inspiration for his agency: the critically acclaimed 2014 documentary, Ki...

Beth Salyers, Ph. D., is Founder and CEO of Custom Learning Atelier, an alternative learning and development company for impact-driven leaders, knowledge workers, artists and their organizations. Like Prosper for Purpose, her company is a Certified B Corporation, using business as a force for good. In this episode, I ask Beth about her role as a learning (re)designer of her field. Beth operates fr...

What if there were a way to measure a company's entire social and environmental impact? Well, there is! It's called the "B Impact Assessment," and it's offered by the nonprofit, B Lab. Since March is B Corp Month, I devote this episode of Brand for Good to discussing the ongoing paradigm shift in the business world and how the triple bottom line philosophy of "people, planet and profit" is here to...