Audience 1st

f you are too much in love with your product vs. how you help your audience solve a problem, you're going to be disconnected from the very people you're trying to reach. Content. The fuel that drives demand today. There is so much of it online. Unfortunately, though, the mass majority of content in the field has left security buyers confused and distracted. The problem that security practitioners...

Even if you don't win right now on customer acquisition - you will absolutely win on the churn rate. People will not leave you. They will stay with you forever because they trust you. When I listened to Evan Francen, CEO of FRSecure and SecurityStudio, chat with Ryan Cloutier on their podcast, he said one thing that stood out to me: “I don’t want any friends.” I called b******t. And so, here we ar...

The goal is to frictionlessly get security buyers to information in trusted ways so they can self-verify and make wise, educated decisions. How do we build and develop business and communications skills, foster different ideas that allow us to think about how to be more ethical and innovative, and communicate better with our audience? How do we get cybersecurity to be a cool industry that people w...

How we relate ourselves to others helps us deal with immediate challenges and provides us with the toolbox to navigate our immediate surroundings. If you’re phasing into cybersecurity marketing or are already working in cybersecurity as a marketer, it may come as no surprise that you must have some thick skin for the job. Between aggressive goals, sometimes stressful and fast-response support requ...

The best security controls are employees who are active participants in the defense of the organization. When I began researching security professionals I wanted to connect with and begin building relationships with, Ryan Cloutier, President of SecurityStudio, was at the top of my list. Why? Because, like me, he believes in the mission before money vs. profit-at-all costs. Part of Ryan’s motivatio...