Angelo Magno | BECOME your BRAND

EPISODE SHOW NOTES A website without a blog won’t rank well on search engines for terms Buyer Personas are using to find what they need. That’s the same as placing a store in a remote place of the town, instead of a city center or downtown. What’s killing blogs is not their format. It’s only bad copywriting. Today, we’re going to learn 7 blogging copywriting techniques to turn your website visitor...

EPISODE SHOW NOTES What to offer to your buyer persona looking for more than just products and how that affects decision making, clarity, profitability. In the previous 2 episodes, we talked about why you should create buyer persona templates and how to actually create them in the most profitable way. The question now is: With such powerful data, what we should offer? Also, how to represent your B...

EPISODE SHOW NOTES How to create one and how to make it the most profitable possible? In the previous episode, we covered the first step to making profitable buyer personas by understanding the psychological presuppositions behind this concept. Now we have to understand how profitable buyer personas can be if you target them properly. Which impact they can bring to your bottom line, and how to mak...

EPISODE SHOW NOTES What’s the most expensive asset any people have? Hint: It’s something you can never win back and it’s scarce. If you thought “time” , you got it right. Now, you might be thinking: What does it have to do with a buyer persona? People are looking for quick wins. You are looking for sustainable sales. Both need to find each other as quickly as possible. Creating a Buyer Persona Tem...

Have you ever felt like the writing cursor in your editor app was mocking you, blinking as a sign of aggression when you couldn't write a single sentence? Yeah, I also would like to tear down screens sometimes. I, you, and even famous writers face this from time to time. So much so that this creative block has its own name: The writer's block. Today we're going to learn 12 ways to beat the writer'...

In the last episode, we approached 15 copywriting techniques to improve your writing skills using  6 market case studies into 2 categories. Today's recipe remains pretty much the same. We're going to approach 9 copywriting examples used on more 6 case studies over 2 categories: SALES PAGE & ABOUT PAGE. Key takeaways from this episode: > Technique #16: Clear CTA. > Technique #17: Wor...

Writing well is a matter of talent or technique? We can figure this out by analyzing market-proven copywriting techniques and find out why they work. Sounds great? So stay tuned for part 1 of the 24 copywriting techniques used in 12 market case studies over 4 categories you must get right. Why they work and how you can do even better. Key takeaways from this episode: > Technique #1: Numbered ti...