Africa Business of Sport Podcast

Ahead of the most commercialised FIFA World Cup to date, this five-part series extensively delves into selected chapters of The Business of the FIFA World Cup by Professor Simon Chadwick, Dr Paul Widdop, Christos Anagnostopoulos PhD and Dr Daniel Parnell. On this episode, Edem and Jabu review Chapter 1 of The Business of the FIFA World Cup titled “A Brief History of the FIFA World Cup” by Kevin D....

On this episode, Edem and Jabu chat about the broadcasting and streaming scene in Africa. The pair also discuss the duopoly in African sport streaming between SuperSport and beIN Sports, the evolution of sport consumption, how young African football fans engage with sport streaming, the introduction of VR technology in sport streaming and the future of this critical sector for the future of Africa...

This episode is part of our series in partnership with Football Foundation for Africa, the organizers of the Africa Football Business Summit on 18-19 October in Nairobi, Kenya.   Dr Chiweshe is a Senior Lecturer in the Department of Social and Community Development, University of Zimbabwe and a Research Fellow in the Sociology Department, Rhodes University, South Africa. He is an award-w...

On this episode, Edem and Jabu discuss the role of sport in their childhood and the importance of consistently developing a solid knowledge base about the sports business. The pair also share their extensive academic and professional experiences in sport, how they came to meet through Brian Wesaala, the momentous launch of the Africa Business of Sport Podcast as well as the aspirations they have f...

This episode is part of our series in partnership with Football Foundation for Africa, the organizers of the Africa Football Business Summit on 18-19 October in Nairobi, Kenya.  Romaney Pinnock is the Founding Director of Badgers Football Academy and a candidate for the FIFA Masters in Management, Law & Humanities of Sport.  On this episode, Romaney discusses her career as a management consultant...

In this episode, Edem and Jabu discuss selected sponsorship deals and brand partnerships in African sports including TikTok's partnership with the Confederation of African Football, Basketball Senegal's deals with Destination Senegal and Air Senegal, RocNation's tie-ups with rugby outfit The Sharks and Mamelodi Sundowns, and Cricket Kenya's partnership with Pacific Star Sports.  If you enjoyed thi...

This episode is part of our four-part series in collaboration with Football Foundation for Africa, the organizers of the Africa Football Business Summit.  Brian Wesaala is the Founder & Project Leader at the Football Foundation for Africa. In this episode, Brian joins Edem and Jabu to discuss his career journey and entry into the African sport business, the impact and success of the Afric...

On 10 August 2022, the Confederation of African Football (CAF) convened in Arusha, Tanzania to launch the CAF Africa Super League. CAF President Dr Patrice Mostepe, alongside FIFA President Gianni Infantino, officially announced the launch of the groundbreaking competition "that is set to change the face of African football". With prize money total of $100m allocated, the Africa Super Le...