1nessAgency Insights

Every week, another healthcare practice calls us in crisis mode. Not because their campaigns aren't working—but because they're working too well in all the wrong ways.

When Northcutt Dental used patient information to support a political campaign without consent, the practice faced a $62,500 fine and reputational damage that no amount of marketing budget could repair. Over 5,300 patients' details were compromised—a stark reminder that good intentions cannot shield