10分Paper

Which Type of Mass Layoff Triggers Greater Consumer Negative Reactions? I first encountered this paper when I attended the AMA CBSIG conference in Vienna last June, where the author presented their findings. At the time, I found it to be one of the most interesting papers in the entire conference and believed it had a strong potential for publication in a top-tier journal—which indeed turned out t...

Paper Reading #NewKnowledge Is Physical Attractiveness an Advantage or Disadvantage for Female Entrepreneurs? In most cases, physical attractiveness is generally perceived as a positive attribute. Previous research in both judicial case studies and consumer behavior has demonstrated the existence of a "beauty premium," where attractive individuals receive certain advantages. However, in the entrep...

這篇文章探討父母對子女教育產品的購買偏好，如何受到其對社會流動性的感知所影響。研究發現，認為社會流動性高的父母較重視提升子女優勢，而認為社會流動性低的父母則傾向於彌補子女弱點。 此偏好受到父母的地位目標設定所調節，並受到能力與地位相關性以及成功人士典範的影響。研究結果有助於行銷公司設計產品和行銷策略，以及政策制定者改善教育成果。這個效果會在子女的教育與「社會地位」有關時存在，即便是藝術文化類的教育...

#PaperReading #NewKnowledge  In our daily lives, it’s not uncommon to see people using volume to signal their social status. For instance, young people who modify their cars often amplify the sound to showcase their strength and dominance. Conversely, some prefer quiet products, believing that quietness better represents their status. For example, luxury sedans emphasize silence. So, which is...

#PaperReading #NewKnowledge Recently, my spouse shared a story about a coworker in their office who had been experiencing persistent abdominal pain. Despite repeated advice from colleagues to seek a medical check-up, the individual didn’t take it seriously. Only after the pain became unbearable, accompanied by cold sweats, did they visit the hospital—where they were diagnosed with stage 4 colon ca...

送禮送到心坎裡，但是如果遲到了怎麼辦？ 歲末年終的時候很多人又要開始送禮，用來表達自己的心意，但是送禮這一門學問實在需要人生修練。讓我們想像一個可能的情況。在耶誕節過後三四天，你才收到一個朋友送給你的耶誕禮物。這個時候你覺得對於你跟朋友之間的關係有什麼樣的傷害？你會毫不在意，還是覺得這個朋友太不上道？反過來，如果你是那個送禮遲到的人，你是否會覺得這樣遲到的禮物傷害你跟朋友之間的關係？ 在最近的Journa...

#PaperReading #NewKnowledge 「聽」新聞跟「讀」新聞之間對新聞的理解會有差別嘛？ 現在有越來越多人會在通勤的時間聽podcast，一方面可以吸收新知，一方面可以打發時間。其實這樣的現象也不是現在才有，從以前我們就可以邊開車或邊工作的時候聽廣播。但一個有趣的問題是：比起從閱讀的過程之中吸取到的新聞內容，靠「聽」帶來的新聞內容所產生的印象是否會不同？ 兩名來自賓大華頓商學院的老師提出了一個新的看法：比起閱讀，靠...

弱勢的慈善團體如何促進自己的捐款？評估模式的效果。 想像一下，如果你今天看到兩家慈善機構正在募款，你會比較想捐給哪一家？是距離目標只募到10%的？還是距離目標已經募到90%的？過去的研究做出了兩種不同的預期。根據目標梯度效果的文獻，消費者可能會因為已經達成90%的目標，因此更想加速這樣的目標達成。但另外一批文獻認為，當我們越靠近目標時，我們越可能分心去重視其他的目標。因此，我們更可能去支持離目標只達到10%的...