YouTube Marketing Podcast

Let's stop a second and just ask, why are you doing a YouTube channel for your business at all? What's the goal? If you don't know the goal, you can't accomplish that goal. Is it just views? What if the views are by people who would never be your customers? How should you think about subscribers, clicks, and other metrics? Should you try to track leads? And if you do, what's the best way to track...

Uploading videos to your YouTube business channel is the easy part. The hard part is choosing which topics to make videos about. We take a look at how you choose which topics will help your channel, and your customers, the most. HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube - Gwen Miller LinkedIn | Twitter - Shelly Saves The Day Sh...

How someone watches your YouTube business videos depends, in some part on what device they're using to watch them. So if someone is watching on a phone (mobile), they might watch for shorter than if they're watching on TV. But someone watching on tablet might actually prefer a different video than when they're watching on their computer. But how can you make one piece of content that satisfies all...

 So - how do you tell if a business’s video did a good job or not? Subscribers? watch time, views, drove more leads? Influencer video drove more general business? Email signups? What about Google searches, did they increase for that brand during that time? What about overall views of other videos on the channel? HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of VidiUp.tv | Li...

What if you were suddenly put in charge of the YouTube channel for your business on Monday with no experience, and told you needed to have your YouTube channel online with a video or two on Friday? What would you do? Today we tell you. HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of VidiUp.tv | LinkedIn | Twitter | YouTube - Gwen Miller LinkedIn | Twitter - Shelly Saves The...

What should you ask your viewers to do in a YouTube video? In marketing we call this the “call-to-action.” Should you ask viewers to like, subscribe, comment, download something, watch another video, or buy something? Or do you ask something different? And importantly, when do ask them? Today we’ll give you some answers. HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of VidiU...

We break down the differences between emphasizing stories vs. education in YouTube videos for business. What types of storytelling are there? How can companies use them as standalone techniques, and how can they combine them? Today we’ll tell you how. HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube - Gwen Miller Link...

We take a look at shoppable videos: What are they? Which platforms are doing them best? How can you do them? Dane and Gwen, with special co-host Shelly share their experience with how shoppable videos work, how China is a step ahead, how Amazon does it, and how YouTube could give creators the opportunity to sell products right from their videos. HOSTS: The Video Marketing Value Podcast is hosted b...

 YouTube comments can really make your channel become a two-way conversation between you and your viewers. Dane and Gwen go through the different ways you can use comments to increase your channels' viewership, how you can hurt your channel by banning comments and ways to deal with negative comments. HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of VidiUp.tv and VidTarget.io...

 As a business, you know that influencer marketing on YouTube can be extremely valuable in getting the word out to potential customers. But how do you choose which YouTube creators to work with? How do you know what value to place on them? And how do you know afterwards what kind of value you've gotten. In this episode, Gwen shares with Dane and the listeners how to track your return on investment...

If you're like a lot of creators, when you shooting your videos, you've got to make sure you take some still images to use in your thumbnails, too. Dane has his clients do it a different way, in that he has them do a photo shoot where they imagine having different emotions, which makes them have different facial expressions, like fear, anger, joy, disgust, surprise, curiosity and regret. He's got...

 Does adding B-roll footage to your video on YouTube help or hinder your views and watch times. Gwen and Dane take a look if B-roll really does help. They also define what exactly is B-roll footage and what kind of B-roll footage should you add and how to your videos. HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube -...

YouTube is now emphasizing the "returning viewers" analytic as a top factor in deciding which YouTube channels should be rewarded with more views. But it's a little complicated to explain the first time. Gwen gets it but Dane is still learning, so she explains some things to him. To do this, we talk about what exactly is a YouTube view, as well as how unique viewers and new viewers are measured. H...

Starting a YouTube channel for your business can be daunting. Dane and Gwen break down the basics so that you know a few things before you turn on the camera and hit record. HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube - Gwen Miller   LinkedIn | Twitter SPONSORS: This episode is brought to you by our affiliate par...

Should you share your videos and to who if you want to grow your YouTube channel? With YouTube going through a transitional change in viewership Dane and Gwen break down how you should share your videos, to which platform and who is the best to share with if you want to grow your channel. HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn...

What’s new in YouTube analytics? Dane and Gwen break down all the new updates to the analytics section in YouTube Studio, how to read the new retention graphics, and which analytics you should really pay attention to. Keep listening for all the truth bombs that Gwen throws down. HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter...

The longer someone watches a video, the more YouTube will recommend that video to others. Audience retention is key, and Adrian Lurie of Dragonfruit Media joins us to talk about his process to maximize YouTube watch time. GUEST: Adrian Lurie – Dragonfruit Media – dragonfruitmedia.co/dane (download) HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of VidiUp.tv and VidTarget.io |...

Which is better for your YouTube account: views, likes or subs? Not sure? What should you focus on and which should you ultimately ignore? Today Dane and Gwen give you the lowdown on what YouTube specifically looks for when recommending your videos, and brands and businesses look at now to determine if a channel is successful. HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of...

Think your YouTube is done after you have uploaded it? Nope! The end screen is just as important as the intro to get the viewer to click through and keep watching your other videos. Today Dane and Gwen give you all the facts on the YouTube end screen. How it has evolved, what can you put on there, how many can you put there, what things should you put on there and how should you time your end scre...

Think YouTube is all about video? Nope! Text like titles, descriptions, and captions and more are all important to helping YouTube put your videos in front of the right viewers. But there are also some YouTube text, like keyword tags, that may not be as valuable as you think. Today, Gwen and Dane go through the different ways you can add text to your YouTube videos to help them get more views. HOS...

So you think you know what a YouTube view is? Think again! What, exactly is a YouTube view, really? Today, Gwen and Dane take a look at YouTube views, explain how long viewers have to watch for a view to really be a view, and is there a difference between paid views with YouTube ads, and regular-old organic YouTube views. HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of Vidi...

Gwen takes you through her top 5 YouTube video metrics are - not analytics, but metrics - and shows how they can quickly tell you if a video is doing good or bad, and why. HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube - Gwen Miller   Hearst Magazines | LinkedIn | Twitter SPONSORS: This episode is brought to you by...

What is a YouTube subscriber, really? And is growing your subscribers actually a good or a bad thing, and why? Today you'll find out. HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube - Gwen Miller   Hearst Magazines | LinkedIn | Twitter SPONSORS: This episode is brought to you by our affiliate partners, including: Tub...

 Gwen gives you four metrics that you should look at in the YouTube Studio to see how healthy your channel is and what you can do with them to grow that channel. HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube - Gwen Miller   Hearst Magazines | LinkedIn | Twitter SPONSORS: This episode is brought to you by our affili...

 Gwen and Dane talk about how important YouTube titles are, how to do them the best way and how to do them right. HOSTS: The Video Marketing Value Podcast is hosted by: - Dane Golden of VidiUp.tv and VidTarget.io | LinkedIn | Twitter | YouTube - Gwen Miller   Hearst Magazines | LinkedIn | Twitter SPONSORS: This episode is brought to you by our affiliate partners, including: TubeBuddy , VidIQ , Mor...