Your pet business, Your way

Is getting some media coverage on your wish list for 2022?  If so, then you will love what's in this podcast episode where I walk you through how to create a media plan for your pet business. You'll learn what to put into a media plan, how to come up with ideas consistently throughout the year, how long do you need to wait before you approach the media.  Plus, what you can do with everyt...

Do you keep track of the wins in your pet business? We can get so bogged down in the day to day running around that we don’t find time to celebrate the good stuff. Or, we DO celebrate when things go well, but it’s soon forgotten when we become stressed or busy. Then, when we’re feeling overwhelmed, or there’s been a bump in the road, rather than thinking about our achievements, we can dwell on the...

Have you ever thought about sending your photos in to a newspaper or magazine? Often photos on their own can make a story, and while it’s usually professional photographers who are commissioned by news outlets, they do publish images from the public too. So if you have a breathtaking image, or a photo that is taking off on social media, there’s the potential that the press could use it too. In thi...

When Michelle Burgess started a pet blog, Scruffy Little Terrier, so she could share her life as a new dog mum, she never imagined it would grow into a business. That was back in 2014 and she’d just adopted Border Terrier pup Barney and in that time it’s grown from a hobby to a full time business. Michelle sells amazing products for terrier owners from clothing to items for the home and she a...

Pitching to the press about your pet business can be daunting, especially if you’re doing it for the first time. That’s why I created the Get Your Pet Business in the Press one to one sessions, where we’re able to work together on your pitch or press release. The sessions are held on Zoom and by the end you’ll have your pitch ready, we’ll have some titles and writers to approach and in many cases,...

Would you love to have professional looking graphics and imagery for your pet business feel unsure about taking the next step? Investing in how your brand looks can help take you to the next level and get more people to know about what you offer. But the whole ‘brand’ thing can feel uncomfortable. You don’t want to feel like you’re taking yourself too seriously, and it’s something I've struggled w...

Are you ready for Christmas yet? The big day might be six weeks away but if you’ve a product or service you’re going to be promoting around Christmas, it’s time to start talking about it now. In fact, if you want to get press coverage, it was time to start talking about it back in July. That’s when all the big brands - think John Lewis and Marks and Spencer - showcase their festive creations. When...

Would you love for your pet business to be the go-to pet business in your local community? Maybe you have some support locally but you want to branch out and reach more people? Perhaps you'd like to target people in your local community who aren’t on social media and be the talk of the town for all the right reasons. If so you'll love this chat with American pet sitter Collin Funkhouser who shares...

Would you love to be the go to expert in your area of the pet industry? For your name to be on the tip of people’s tongues when what you offer crops up in conversation? Being known for what you do can help you stand out, bring you more clients and sales, boost your feeling of self worth and enable you to increase your prices. And as long as you’re happy to put yourself in the spotlight, with a lit...

Were you at the recent Pet Industry Federation awards or are you thinking of applying in the future? This podcast features interviews with hosts Alexandra and Nigel Baker from the Pet Industry Federation. Plus winners Debbie Greaves from Barking Bags, Gemma Connolly from Scoff Paper, Steve Belgrau from The Pet Joint and Denise Lucas from The Green Poop Bag company who was shortlisted for the Susta...

Do you run a local pet service business and are curious as to how having a podcast might be helpful? If so, you will love this podcast episode with Greg Pattison from Great Paws dog training who hosts the Woofin Pawsome podcast. Greg is proof that podcasts can play a vital role for those in the pet industry and he has used his to grow his business as a dog trainer in a really creative and interest...

Are you thinking of going to Content Marketing expert Janet Murray’s Courageous Content Live event or buying the Courageous Content planner? Janet is a social media and content marketing expert and the host of the Courageous Content podcast and helps small business owners be brave when it comes to sharing their work online. Putting yourself out there can be scary, and her products and systems are...

Would you love to get started with using interviews in your pet business content? Chatting to industry experts and other pet professionals helps keep your marketing material interesting and fresh. You bring a new face to your audience and it can help you build your following too. In this podcast episode I’m breaking down everything you need to know if you want to start using interviews in your con...

Thinking of trying Pinterest for your pet business but not sure if it's worth the time and graft? Well you will LOVE this podcast with Tori Mistick, a pet blogger, social media expert, business coach and all round pawsome dog mum. Tori also has a podcast, Wear, Wag, Repeat and teaches petpreneurs how to make an impact on social media. Pinterest has been a HUGE part of her growth and in this episod...

Are you thinking of putting yourself forward to appear on a podcast but want to make sure you get it right? Being a guest on a podcast is a brilliant way to reach hundreds or even thousands of potential clients in a really powerful way. Because they’re listening to you, it helps you build a connection far quicker than they might experience from a social media post or a blog even. You’re seen as a...

I’m throwing the spotlight on Marie Yates and the incredible work her organisation does to help people who are survivors of sexual violence on the podcast this week. Marie’s the inspirational Canine Perspective founder, which works with rescue dogs that help people recover, heal, and rebuild their lives following terrible events. You’ll hear about the rescue dogs that have helped people and how th...

Would you love to get some press coverage for your pet business but when you try to think of a story idea you draw a blank? You know what it is you do, how you help your customers and the transformation your services might bring. With your products, it’s always so lovely to get positive feedback and of course, see pets looking dapper in your creations. But when it comes to putting pen to paper and...

Have you been thinking of pitching to a journalist but feel a bit nervous as you're not sure what they look for in a story? Would you love to learn what journalists want? If the answer's yes you will love this week's podcast with Marie Carter Robb who is editor of Pets Magazine. Marie has worked for newspapers including the Independent and the Guardian, and lots of women's magazines and local publ...

Would you love to raise the profile of your pet business but feel your so busy trying to spin a hundred different plates that you just wouldn't be able to find the time? If the answer is yes then I think you'll be inspired with this podcast episode with Emily Thomas who runs two pet businesses. Emily is one of the busiest and most productive people I know. She runs a hugely successful Canicross eq...

Would you love to learn how to get press coverage for your pet business in five days? If the answer is yes then I’m so excited to invite you to my free five day challenge to help you do exactly that and it's happening next week! The Get Your Pet Business in the Press challenge is taking place on Monday 30th August to Friday September 3rd. Inside you’ll learn everything you need to get your pet pro...

Are you struggling to get your pet business found on Google? Maybe Google just doesn’t know that you exist? Don’t worry I have exactly what you need in this week’s podcast with SEO and website optimisation expert Malcolm Maybury. Find out how to go from being invisible on Google search to ranking at the top of the search he’s sharing the secret to keywords, website optimisation. Plus what you can...

Do you love listening to podcasts and dream of starting one of your own? Podcasting has grown massively, particularly since lockdown, and there are currently over 2 million podcasts available to tune in to. That’s a massive jump from just 500,000 in 2018, according to research by Podcast Insights.  Another study by Statista found 16 million people in the UK were podcast listeners. Having a po...

How much should you give away for free? In the digital age, when we have so many ways to communicate and so many marketing platforms, and so much noise, how do you stand out? Using content marketing to share your knowledge in your given field is a way of building that know, like and trust. It can be hard to know how much you should be sharing, and striking a balance is important. In this episode I...

Is your feeling of not being good enough holding back your business?  Maybe you’re always worrying that people will find out you’re not the expert and you’re constantly thinking ‘who am I to say this?’  Perhaps you’re worried about what people will say or criticise something you’ve said? If you were nodding away to any of that then this week’s podcast with performance and mindset coach O...

Are you thinking of starting a small business? Or maybe you've started one recently and have chosen this episode for some wisdom? This month marks 15 years since I first went freelance and I'm sharing what I've learned and the mistakes I've made. Starting out on your own is scary, and to say running your own business is a rollercoaster doesn’t even begin to describe it! Since 2006 when I left my s...