Your pet business, Your way

Does your to-do list feel like it’s running away with you? Having your own business means you’re juggling so many different tasks and keeping on top of them and prioritising is a job in itself. Keeping on top of things can cause stress and overwhelm and this week on the podcast I’m chatting to Amy Mitchell, a systems expert, on how to overcome this. Amy specialises in helping small businesses use...

Are you considering starting a podcast for your pet business? Having your own show is a way for you to let people get a glimpse of what it’s like to work with you and build trust and a feeling of familiarity fast. Because you’re in your listener’s ears, there’s a real intimacy about the relationship. You have their attention much more so than you might on social media or other communication channe...

Dog trainer Aileen Stevenson’s social media posts are regularly shared dozens of times, often attract over a hundred comments and power her business. She creates meaningful content that people connect with, written from the heart, sharing observations from her own dog Charlie and the dogs she supports. Only five years ago, Aileen was working as an accountant then retrained as a dog trainer and ful...

Would you love to go into the Christmas holidays knowing that you had all of your marketing for January done? You need my Plan Your Jan three day challenge. It’s happening from November 28th - 30th and it’s to get you thinking about what you’re going to be promoting in 2023. You’ll come away bursting with ideas for different ways to talk about your offer. And you can relax over Christmas knowing y...

Whether you are an aspiring or established breeder, looking for a new furry family member, or simply a pet parent who wants to learn, you’ll love this inspirational, informative podcast with expert dog breeder Rebecca Walters from Pupstarts Breeders.  Rebecca has worked with dogs for over two decades. She started out working for councils in London, picking up stray dogs from the streets. Whil...

When you’re creating content for your pet business, you may have been told it’s key to attract your ideal client. And what if you could send your nightmare clients running to the hills too? You can with a Content Fortress - where you create a Kingdom of Happiness for your business. It’s a concept created by Martin Huntbach and Lyndsay Cambridge, founders of Jammy Digital, a content marketing and w...

When you run your own business, promoting what you do is one of the many tasks you need to learn fast and get on with. You’re grappling with what to post on social media, what platforms are best for you, whether you should have a blog, what your audience likes and much more. That’s why I’m creating the Pets Get Visible mini-membership as a place for you to go to get the support and resources you n...

Bella Vasta is a pet sitter turned marketing coach and she has over two decades experience in running a thriving business. She’s weathered several recessions and economic crashes, the Coronavirus pandemic, political upheaval and much more in her own business and supporting others. In this episode she’s sharing her no fluff advice on how you can weather the storm of the cost of living crisis. And h...

If you’ve got a pet product business you’ll love this episode with Jo Milnes where she’s sharing the marketing activities that have worked for Distinctive Pets. Including what goes on behind the scenes of her awareness day, Muddy Dog Day, which is happening on October 29th. Jo has three pet businesses, a horse stud, a dog friendly holiday cottage and she set up Distinctive Pets, selling products f...

The words ‘Future Proof’ are everywhere at the minute especially with the cost of living crisis. And this week's podcast guest is here to share with you how to do this for your pet business. I'm chatting to Lucy Rennie, she’s a communications expert and she’s been talking about Future Proofing your business for years and shares everything you need to know. From making your clients feel special to...

Do you see other pet businesses talking about awareness days and national days and feel like it’s something you’d like to start doing? But you’re not sure how, or maybe you’re worried it might seem a bit random or cheesy or that it has to be your day? Here are some common questions around awareness days and how best to use them in your pet business content. Plus examples from pet business owners w...

Would you love to be able to magic 30 social media posts from a video you’ve already recorded or an article you’ve written? If so you will love this podcast with Skarlet Rockwood, a pet business content marketing expert and the creator of the Pawprint Method. It’s a system where you turn one piece of core content, so a blog, podcast or video or a live into up to 30 posts. Rather than sharing it on...

Would you love to feel more comfortable sharing what you do in your pet business? Telling your potential clients and customers about the product or service you offer and how it can help them? Without sounding pushy, selly or desperate. If so, the Be Bold Bootcamp for pet businesses is for you. It’s a short course designed to give you a gentle nudge when it comes to marketing your business. Over fo...

Looking for some inspiration for your pet business marketing this winter? As the dark nights draw in and the temperatures drop, the needs of pets and pet parents can change and so does the way you talk about your product or service. Key holidays like Bonfire night, Halloween, Thanksgiving, Christmas and New Year are opportunities for you to pitch to the press too. And the sooner you get your ideas...

Want to know what it takes to build a sustainable and profitable pet product business?  Listen in to this episode with Debbie Humphreys from Redhound for Dogs who has 12 years experience in the pet industry. Starting out designing outfits for her whippet to writing a book on Dogs In Jumpers to surviving and thriving in the pandemic and raising thousands for charity. Debbie has tested out so m...

This podcast is following the sad news about Queen Elizabeth II passing away in September 2022. The aim of the episode is to share some thoughts on how to navigate this sad news as a small business owner. It's thoughts, not advice, and I'm sharing it as it can feel challenging knowing what to do (if anything) in these situations. Here are the key points covered and timings: 0.58 - Why people have...

Do you feel like you’re forever being told about what you’ll miss out on if you don’t ‘put yourself out there?’ You know that being seen more will bring more inquires, sales and customers, but it doesn’t stop it feeling daunting and overwhelming. So how about you reframe it and look at who will miss out if you’re not visible?  There will be people searching for what you do on Google, asking f...

Is it ok to press pause on your business for a month? This summer you might have heard business owners talking about taking big chunks of time off, or taking August off, or even the entire summer. When you work for yourself it can take over your life. You can’t turn off your work phone at 5pm on a Friday and walk away from your computer. You worry whether your clients might be upset if you don’t r...

Would you love to have more reviews for your pet product or service? You go above and beyond for your clients and wouldn’t it be lovely if they would shout about you from the rooftops? People are busy going about their day, they’re not thinking about raving about you on the internet, so how do you make it happen? Keep going and don’t feel disheartened because reviews have clout.  A huge 49 pe...

Do you find you get loads of engagement on your social media, and people love your stuff, but they’re not hitting the ‘buy’ button? It can be frustrating, and with a lack in customer confidence thanks to the state of the economy and upheaval in Government, small businesses are feeling the pinch. This week on the podcast I’m chatting to my friend and marketing expert Niki Hutchison on the topic of...

Would you love to get more engagement on your social media posts from your potential clients rather than people in your industry? If so, you’ll love this chat with dog trainer coach Erin Moore about how create content for pet parents rather than pet professionals. It’s for you if you feel like your social media is an echo chamber. Where you get more interest on posts from other pet professionals -...

Are you looking for inspiration for ideas for your pet business this summer? The hot weather presents so many content and media opportunities. From safety messages pet parents need to hear over and over again about not leaving their dogs in cars, to fun games and products pets can enjoy. Having your content planned out means you can be consistent with marketing for your social media, newsletter, e...

Is getting in the press something a focus for you and your pet business? Perhaps you’re thinking of hiring a PR company to do this for you? Or considering learning how to do it yourself? If you see the value in being seen in newspapers, news websites, magazines, TV and on the radio and you have a pet business, my Get Your Pet Business in the Press is a way for you to learn how to go about it. In t...

What happens if your pet business goes VIRAL? Niki French from Puptalk knows all about it. Earlier this year she launched her first #Dontwalkyourdogday and it reached millions of people all over the world.. Niki, a dog trainer from Twickenham in London, is author of the book Stop Walking Your Dog and created the awareness day to shine the spotlight on her book. She pitched it to the press and her...

Can you get your pet business in the press for free? Yes you absolutely can. Would you love to see your pet business in your favourite magazine, your local newspaper, or to be invited to talk on the radio or even the telly? So you can reach more of the pet parents who need what you offer, make an impact and more sales too? Learn how to Get Your Pet Business in the Press in this free five day chall...