Your Passion, Purpose and Personal Brand

If you've ever felt like selling your services meant selling your soul, today's episode will flip that mindset on its head. Lisa McGuire welcomes sales and marketing expert Brooke Greening, a former counselor turned powerhouse in people-first sales. With over 20 years of experience and the creator of the Service Sales Framework, Brooke reveals how to ditch outdated, manipulative sales tactics and...

Jen Laffin is the powerhouse behind  Goal Getter Solutions . She is on a mission to help entrepreneurs shift from self-doubt to unstoppable action with her signature "accountability without angst" framework. Jen draws from her powerful journey—starting as an award-winning educator and evolving into a mindset coach—to share wisdom on how entrepreneurs can ditch perfectionism, procrastination, and i...

Ever left a networking event feeling like you needed a shower and a reset? You're not alone. The handshake hustle and business card swaps just don't cut it anymore. In this episode of Your Passion, Purpose, and Personal Brand , returning guest Catherine Brown shares how she's reinventing networking through authenticity, generosity, and genuine human connection. As the founder of the Good Humans Gr...

Have you ever looked around and wondered, "Where are the people who really get me?" That question used to echo in Lisa McGuire's mind—until she found herself in a mastermind that didn't just help her grow her business... it transformed how she saw herself . In this heartfelt episode of Your Passion, Purpose & Personal Brand , Lisa shares what it was like to be part of a high-caliber community that...

It's another heartfelt conversation with Lisa McGuire as she strips away the polished pitches and prepackaged personal brands to uncover the raw truth: authenticity isn't optional anymore — it's essential. With AI-generated content becoming indistinguishable from reality, we're entering what Lisa calls The Age of Identity. In a world of deepfakes, filters, and curated perfection, what makes you st...

Imagine leading a technology consulting firm and a regenerative farm. That's exactly what Tommy Ryan, co-founder and CEO of ThreeWill, does—bringing a whole new meaning to "cultivating culture." In this down-to-earth yet deeply insightful episode, Tommy shares how tending to soil and people aren't as different as you think. From Microsoft collaboration strategies to pulling weeds with intention, w...

Have you ever woken up feeling like your life doesn't fit you anymore—even though, from the outside, everything looks "fine"? In this deeply personal solo episode, Lisa McGuire speaks directly to the soul of the high-achiever who is feeling disconnected, foggy, and flat. If life has started to feel like a copy-paste routine and the spark is gone, this isn't a breakdown—it's a breakthrough. Lisa in...

The Story That Changes Everything Picture this: You're in yet another meeting running too long. One person won't stop talking, tension is building, and no one addresses the elephant in the room. Then someone speaks up: "I'm feeling overwhelmed because I need some clarity. Would you be willing to give us a two-minute summary?" No blame. No drama. Just clarity and connection. That's the transformati...

In this raw and reflective solo episode, Lisa sets aside the interviews and the spotlight to sit heart-to-heart with you. After four years of deep personal evolution—spurred by a mastermind group that shifted her life—Lisa returns to share what has truly become more important to her… and what she's learned to release. If you've ever wondered why you feel stuck, or what's quietly pulling you to bec...

What happens when a reclusive CIO hits a personal and professional crossroads? For Andrew Brummer, it was the catalyst for an extraordinary transformation—one that turned desperation into connection and a failing job search into a vibrant network of 12,000+ relationships based on a common purpose. In this deeply human and inspiring episode, Lisa McGuire sits down with Andrew to explore his journey...

You've been there—that moment after a sales call when you realize you've done all the talking. You've shared your expertise, pitched your solution, even offered to "follow up" (again). And somehow, you still feel like you're the one chasing them. What if that feeling isn't just in your head? What if you're actually giving away your power in these interactions without even realizing it? In this epi...

Ever feel like you're crushing it on paper but quietly burning out behind the scenes? You're not alone—and you're definitely not broken. In this episode of Your Passion, Purpose, and Personal Brand , Lisa McGuire welcomes Aaron Morrison, a straight-shooting performance and mindset coach who helps high-achieving entrepreneurs uncover what's really driving their stress, procrastination, and emotiona...

Are hidden money beliefs holding your business back? In this transformative episode, we uncover how financial anxiety might be the invisible barrier between you and the business you're meant to lead. In this powerful conversation, Lisa McGuire is joined by Brian Rump – a former commercial banker turned business coach, certified hypnotist, and expert in financial trauma. They dive deep into how inh...

Hold on tight—because the future of leadership is being redefined, and the evidence is undeniable. In this captivating second part of Lisa McGuire's conversation with Dr. Don Barden, globally recognized behavioral economist and author of Here Come the Girls, we dive into the real, data-driven reasons why women are not only rising in leadership—but are poised to take the global lead by 2028. Dr. Ba...

History is being written under our noses and we may not even realize it. Dr. Don Barden, globally renowned Behavioral Economist and author of "The Perfect Plan" and "Here Come the Girls" unpacks a revolutionary shift happening right now in the business world—women are on track to lead global leadership by 2028, bringing unprecedented economic prosperity with them. Don shares his fascinating journe...

What if your greatest business advantage wasn't your knowledge… but your humanity? In this heart-centered episode, we go beyond the surface of skills and strategy to explore a powerful truth: people crave connection more than perfection. Lisa McGuire takes you on a transformational journey into what it really means to bring humanity back to business—and why now, more than ever, it's the secret to...

"Work is love made visible." These words have always inspired host, LIsa McGuire, except when she was buried under deadlines and staring at a to-do list she wanted nothing to do with.  This episode asks you to consider -  What if our relationship with work isn't supposed to be about grinding and obligation... but about devotion and love? In this episode, Lisa shares the moment everything shifted....

What if the key to becoming a more impactful leader had less to do with strategy—and everything to do with presence ? In this powerful episode, Lisa McGuire is joined once again by Jim Huling , executive coach and co-author of the best-selling book The Four Disciplines of Execution . Together, they explore what it means to lead with humanity, especially in a time when workplaces are craving connec...

Ever feel like you're drowning in your own success? This week, we feature Leah Marone for a conversation about what every overwhelmed high achiever needs to hear right now. Leah isn't just a psychotherapist and corporate wellness consultant – she's been in the trenches herself as a former Division I athlete who understands what it means to push beyond limits.  In a heart-to-heart chat, she opens u...

What if the secret to a thriving workplace wasn't just about teamwork — but about boundaries ? In this episode, we're joined by Amy Armstrong , a Conflict Resolution Specialist and Coach, to explore how setting healthy, respectful boundaries is the key to a positive, sustainable workplace culture. Too often, we associate boundaries with rejection or negativity. But Amy introduces a radically diffe...

Is your company saying all the right things to customers while silently pushing away your best employees? In this eye-opening episode of Your Passion, Purpose and Personal Brand, we sit down with Nader Safinya, known as The Culture Branding Guy, who reveals the dangerous gap between what companies say and what they actually do. After an incredible journey that included applying to 460 jobs in just...

Are you feeling overwhelmed, stretched too thin, or stuck in survival mode? In a world that constantly demands more from us, the secret to personal and professional growth isn't doing more—it's doing less. In this episode, Lisa explores the transformative power of boundaries and how they can help you reclaim your energy, creativity, and purpose. Many of us believe success comes from hustle, grit,...

Imagine this: You walk into a meeting filled with top executives. Before you say a single word, you've already made an impression. The question is—does that impression align with your expertise, confidence, and ambition? Your image speaks before you do. Is it saying what you want it to say? In this episode, Lisa sits down with Eileen Nebhut, a highly sought-after image consultant and entrepreneur,...

What if your pain could become your purpose? In this heartfelt conversation, Lisa McGuire sits down with seasoned leader, coach, and author Kent Murawski to dive deep into leadership, burnout, and rediscovering one's calling. Kent shares his burnout journey and how self-awareness, emotional intelligence, and the revolutionary REST framework helped him regain his footing and thrive. Candid stories,...

In this episode, Farrell Middleton, founder of the Bell Curve of Life and author of A Performer A Environment, shares the blueprint for unlocking peak performance at both the individual and organizational levels. Drawing from decades of experience as a leader in home building and now a sought-after leadership coach, Farrell discusses his revolutionary 20-60-20 principle, which explains why traditi...