Your Marketing Dude

We often talk about attraction based marketing on this podcast, but that’s not the only way to acquire more business in real estate. One of the best ways to prospect for sellers, now more than ever, is getting on the phone and making phone calls to people that are already likely to sell their home. In 2021 people are looking for convenience and by bringing the offer to them increases the chance th...

The last two weeks we have uncovered how crucial it is to differentiate your offer in order to stay competitive. However it is clear that these offers are mostly untouched by current real estate agents. One of the best options being ...

Last week we discussed why you should have multiple options and how stacking your offer can help convert motivated sellers. Now we are going to uncover where you can find these motivated sellers and how you should be speaking with them when trying to help solve their problems. It’s not about zip code farming or running mailers to just one random neighborhood near you. You must be strategic in who...

Just about everybody and their mother today is looking to get in the middle of the real estate transaction. Big tech, cash buyers, rebate brokerages, and others are all competing for your business, ma

With the 2021 market continuing to be unpredictable, you may be used to seeing different client concerns and interactions that are likely a bit different than you’re used to. Sellers now are worried about finding somewhere new to stay, and buyers are plentiful but that’s making competition fierce. However, there are ways to continue to stay ahead and work with top quality clients that want to do b...

To effectively use social media and video marketing to grow your brand you must use a different strategy than usual lead generation techniques. Dial in your strategy today as we break down the best steps you can use to take your brand to the next level. We’ll talk about all things social media and video content creation and what you can do to stay relevant and continue building your business. Coac...

While maintaining a social media presence is something we often preach about on this show, one platform that is rarely brought up is LinkedIn. Some view it as a place to simply post your job updates, but the truth is, it should be treated just like any other social platform you use today. Now before you dive in, know that there is a different strategy you should rely on for every platform, and Lin...

The power is in the data. Whether you look at leads, past clients, or market indicators, you can surely find trends, notice patterns, and ultimately, improve the service you provide. But what about showing data? Yes, showing data. Tracking and reporting on consumer behavior when they are simply looking at homes to purchase. You may have not considered this to be as important towards your business,...

Nothing in reality exists without intention. Everything we wear, use, and rely on daily all started because some group of people had overwhelming intention to get that specific product or service available to you. We must realize the importance of intention and understand that nothing great will be achieved without overwhelming intention. Then there’s alignment, the process of synchronizing yourse...

Many people overthink or simply don’t know what it takes to be successful in real estate. However at the end of the day, it is a people-first business. It’s extremely important to nurture relationships and take care of both your partners, your team, and most importantly, your clients. Inconsiderate, shady tactics and short sighted thinking will surely set you up for a short stint in real estate, a...

If you haven’t taken your business digital at this point, especially after the craziness of 2020, then it’s safe to say you are hurting your business more than helping it. However, digital marketing is a broad statement, and to do it right you’ll have to hone in on specific strategies and techniques that actually move the needle to where you want your business to be. You might be asking yourself,...

There’s a new kid on the block as of late, have you heard of them? Well if not, you need to, and it’s the hybrid agent. The individual who has the ability to be both an agent and an investor at the sa

So you’re finally getting the phone to ring and people want to work with you… Now what? Well, that’s only half the battle, and now you have to convert them to not only trust you, but also allow you to

Believe it or not, your SOI is one of the biggest, and most untapped, group of people to get more business from. Continuously reminding them what you do not only markets for their direct business, but also the referrals, which happen to make up over 80% of closed real estate transactions. But this doesn’t mean you have to spam their inboxes, texts, and phones like other cold lead generation strate...

If you look at the last 5 to 10 people you worked with, odds are they are just like you, or pretty similar, and there’s a reason for that. You will always attract the people that you can relate with and repel the people who you most likely won’t. This is why authenticity is so important when it comes to growing your business in real estate. It’s a people’s business after all! Content creation is n...

It’s almost spring time here in the real estate world, and you all know what that means for our calendars… But the market is still hot, and there’s no end in sight for the time being. Likely, there will be busy days, long nights, and lots of coffee needed due to the state of the market, so how can you possibly manage your time this year and still take advantage of the opportunities around us? I’m...

One of the biggest things I’ve learned being in real estate is that people never hire you just because you’re in real estate and have a license, they hire you because of how you do it and the impressi

We’ve all heard it before, the riches are in the niches, but Jeremy Knock went all in on this idea by building his business around a tool that a lot of people have never even heard of before, the reverse mortgage. If you’ve never...

I’m sure you’ve heard the news, Zillow is now becoming your direct competitor so it’s up to you to stand out, and you do that through a strong brand and attracting attention. By focusing on the custom

Real estate marketing is going through a shift in how people are earning business. It’s no longer who looks the best, pays the most for advertising, or calls the most phone numbers, it’s now all about

TikTok, you hear about it over and over, but should you be utilizing it in your marketing strategy going forward? Truth is, there’s no avoiding it, and from what we’ve seen, it’s here to stay so I’m going to help you take ful...

Authenticity and staying in touch with your database will always be the easiest way to grow your business in real estate, period. Now yes, cold lead generation can work, but the only way to assure your business is referable, likeable...

You might be asking yourself, should I be using Instagram for my real estate marketing? The answer is always yes, but knowing how to do it the right way is when you’ll start to see a return on the tim

Do YouTube views even matter? Does subscriber count matter? What if my video only gets 20 views? Good questions, but it’s not so cut and dry. Today, we dive deep and debunk the YouTube myths that are stopping you from winning your market with video. If you want to know what really matters when it comes to leveraging YouTube for your business, you’re gonna want to listen in on this one. YouTube is...

Going into 2021, there’s no hiding that your brand is the most important part of your business. Your broker won’t get you more clients, your license alone most definitely won’t, but your brand will. So now’s the time to dial in and start taking it seriously because having great content about what you do, everywhere your ideal customer spends their time, is the gift that keeps on giving. I’m ridin’...