Your Marketing Dude

I think we need to go back to the basics and I got a really cool story. Last week I was at an event in Kansas City and met a lot of cool people, including my new friend, Andres Bustamante, who is killing it. He's got a killer story about how he started real estate in college and over game a lot of adversity, and now he is a realtor for a professional soccer player. Check out his website and his Ti...

Today we are talking about more marketing. And specifically we're going to talk about how to personalize your marketing and lead generation because no one hires a robot and no one hires you unless they like you. So how the hell do you get more liked, more approachable, more personable, and more importantly, more authentic online? Kevin Snow is the founder of Time On Target and has been called a sa...

Today we are talking with Ryan Dranginis and Chris Wesser about their new service, Bid My Listing. It provides transparency to real estate agents and sellers, allowing realtors to bid on listings, not leads. Sellers get the chance to choose from mul...

We have a returning guest today and you might have seen him recently. He just launched a viral video called "All the Listings," a blink 182 remix. Colin Schindler, better known by his alias the Robed Realtor, ranks in the top 1.5%...

There is a recession coming and what are we going to do? For the last seven years I've been telling you about the only recession proof business model. The only recession proof business model in real estate is your database, because people are still ...

You know, if you're gonna get into the business of content creation, the whole reason to create a video is because I want as many people to see it as possible. But it's not just about shooting the video, you got to distribute it. And then when you're done distributing it, then you need to multipurpose it. Zac Shull specializes in repurposing content to maximize its effect on your audience. Be sure...

Today we are talking about how we work on our business, quite often real estate's a very easy business to literally become a slave to. People think that we can just choose our own hours, we don't choose our own hours our clients do. And if their clients are choosing our hours for us, that means you have none. So what we have to really do is work very smart. Jess Lenouvel is the creator of The List...

We're chatting about Google My Business today, and you guys have probably heard of this. I've been hearing nothing but success stories of people all over the place that are using Google My Business and getting listings, getting buyers, getting clien...

Will video work for me in my market? That's a question we get quite often and the answer is always the same. YES, but there are some things you need for it to be successful. In this week's episode Mortgage Lender Rebecca Foote walks through how video transformed her brand into a local like celebrity in a short time. The key with video is approaching it as an attention generating thing as opposed t...

We have a very interesting individual on today's show, who's transacting business in Texas, but he lives in Denver. What we're seeing in the big, you know, from the 10,000 foot view is you see all these ibuyers and tech companies are trying to automate the process to get agents out of the way as well. So why can't we just fight back and automate our own processes? Well, you need to learn how to em...

The thing with real estate is, how do you market your business? I don't believe we're in a sales business. I believe we're in a service business. Our guest today is gonna lay up what she's doing. One of the things that is her claim to fame is that she does things differently. She's not scared to put it out there. She's authentic. She's real. She's raw. She just tells it how it is, and that's what...

What we're gonna be chatting about on today's episode, is what is content. Unfortunately, if you're not creating content, you're not going to have a business in the future. In my opinion, there is no more important marketing mechanism, activity or anything, than to create content. Because if you're trying to message anyone without creating content, all you're really doing is selling your shit and...

Today, we have somebody in studio, we're not in studio on Zoom, that just started doing video maybe three, four months ago, consistently. He's done it in an area that let's just say most people aren't doing video, and because he was sort of sticking...

A lot of times people say, I'm brand new to this market, How am I going to start, I don't know anyone here and we hear that quite a bit on the show. Our guest today can be a huge inspiration to you all because he was from a different country. In 2008, he came to the States over from Scotland, and he started from scratch, like how I moved to San Diego and I just got my license. Again, I say this on...

I always tell people you've got to be consistent. It's not just consistent in the videos you create or the content you create, but it's consistent in everything you do in life. Consistency is when you get results. I want to first start off by just apologizing to you guys, because I broke my own rule. And if you are an avid listener of the show, you realize that I haven't published in two or three...

I usually hate discussing business, but when there is something newsworthy that affects everybody in the world, whether they're buying or selling, or they own a piece of property, like the topic of inflation then we gotta talk about it. This is the opportunity that you have to brag about real estate. This is when you bring it from the soapbox, because right now, no one's talking about inflation. I...

Today is something a little bit different. We're not just not just me, it's not just one other person, we actually have three of us. And what I wanted to do was get into some real life examples of people actually creating content. We have two agents, different parts of the country doing video, and they both been doing it for about over six months. And we want to see exactly what happened, what the...

Why are you helping everyone else make money and then not doing it yourself? An area that people struggle in a lot is investing, and that is exactly what we're going to be talking about today. More specifically we'll be talking about making money in...

Welcome to the second training on video marketing and building your brand with video. What we're going to be talking about in this particular training is going to be how to script, distribute, and multipurpose your video content. If you did not watch the prior video, we spoke all about your video strategy and how important it is to dial in to the right one for you and why we're doing it to begin w...

Welcome to the first of a two part training! In this session I'm going to be covering how to build your personal brand with video, and how to attract clients versus chase leads. A lot of the stuff I'm going to explain today is going to sort of spell all of this out. Call it the who, what, when, where and why of video. Video is not lead generation, its branding its attraction, and to do it more lon...

Let's pretend that you've been attracting business for five to 10 years, 15 years, 20 years, and you're going to get towards that retirement stage. How the fuck do you sell your practice? Or what do you do next, you just stop selling. Today we're joined by a couple out of actually Illinois, Peoria, Illinois. And this is what they do. They focus on the transition, post real estate career. First we...

You know as well as I do that leads are worth NOTHING if you can’t convert! They cost money and you get nothing back. But Tristan Ahumada is an expert at connecting and conversion and in this episode, and he’s here to take me through the steps he uses to not just convert, but convert RELIABLY from Facebook and Google pay-per-click ads. Most of us have a split of business where up to 80% of our bus...

Are you born to be a team leader? Do you have what it takes to build a team of agents and make it prosper? It takes more than just being a great agent to lead a team, and one man who knows that all too well is Suneet Agarwal, so I’ve invited him on the show to tell me his secrets! Suneet is a team leader with Home Smart Realty in Sacramento, California, and he’s a Club Wealth coach and Lab Coat Ag...

Guess what we're talking about today, marketing and marketing and marketing. But we're gonna be talking about a specific kind of marketing and why you need to be creating it. Everything you do today is content. The posts you make when you're taking ...

Getting the best referral business is all about putting yourself out there and staying in front of people’s minds! Successful businesspeople are using video to transform how they communicate with their target audiences and market their brands. Jeff Pfitzer is a mortgage broker in the St. Louis area, and is using a combination of video marketing and great service that’s built his agent referrals up...