Your Marketing Dude

In this episode of Your Marketing Dude, Mike sits down with entrepreneur, author, and global speaker Christian Ray Flores to unpack why personal branding is no longer optional for business owners, leaders, and creators. Christian shares his journey from international pop star to purpose-driven entrepreneur and explains how identity, clarity, and trust sit at the core of every successful brand. Tog...

In this episode of Your Marketing Dude, Mike breaks down Meta’s massive shift into its new AI-driven advertising system, Andromeda, with special guest Scott Desgrosseilliers, founder and CEO of Wicked Reports. Scott explains how Meta’s AI now controls targeting, creative categorization, campaign stability, and data interpretation—and why advertisers who don’t adapt will see higher costs and incons...

In this episode of Your Marketing Dude, Mike sits down with SEO expert Cameron LiButti to break down how SEO is evolving in the era of AI-driven search. With Google Gemini, ChatGPT, and AI overviews reshaping how people discover businesses, Cameron explains what still matters in SEO, what has changed, and where the biggest opportunities are for business owners in 2025. They dig deep into foundatio...

In this episode of Your Marketing Dude, Mike dives into why attention is the most valuable currency in business today and how video is the fastest way to build trust, authority, and recognition in any industry. He breaks down why individuals can outperform full companies in 2025, the psychology behind video-based trust, and how authentic, consistent content positions you as the expert people want...

Tired of shooting self-serving videos that get zero engagement? Mike and filmmaker Jake Isham reveal the two pillars of storytelling marketing you must master to build true authority. Learn the Hook-Body-Resolution framework to turn your struggles into compelling content and understand why tracking content conversion (not views) is the only metric that builds wealth. If you want to stop being invi...

In this episode of Your Marketing Dude Podcast, Mike Cuevas chats with referral expert Stacey Brown Randall about creating client experiences that make people rave and refer. Discover how to build lasting relationships, stand out authentically, and grow your business without ever asking for referrals. Timestamps 0:38 – 1:47 — Guest Introduction: Stacey Brown Randall 1:48 – 3:09 — Stacey’s Referral...

In this episode of Your Marketing Dude, Mike Cuevas sits down with Joshua Pono, a 16-year real estate industry veteran known as “the systems guy.”Josh shares how most business owners — not just in real estate — are trapped working in their business instead of on it, and how the right systems can free you from chaos, burnout, and inefficiency. From his early struggles as an overworked agent to buil...

After an 18-month break, Mike Cuevas — The Marketing Dude himself — is back with a story that reignited his drive to create. When Gary Vaynerchuk unexpectedly mentioned Mike’s podcast on Tom Ferry’s show, it became a powerful reminder of what consistency really does for your brand. In this comeback episode, Mike breaks down the long-game mindset behind content creation, why your personal brand is...

Well folks all good things come to an end and this is the final episode of The Real Estate Marketing Dude podcast. The last 10+ years of doing this show has been a wild ride and todays episode breaks down the universal truths I’ve come to learn through content creation as an individual, business, and agency. Create content that ads value. Mulit-purpose that content in many ways Make sure you get t...

In this episode of the Real Estate Marketing Dude podcast, we sit down with direct mail expert and top-producing real estate agent Janine Sasso to break down the power of geographic farming and how agents can consistently generate business by staying top of mind. If you’re struggling to maintain a steady flow of leads or feel like your marketing efforts aren’t producing long-term results, this epi...

People don’t hire your broker or bank, they hire you, but why. In a sea of Realtors or lenders, what is it that makes you stand out. What do you do differently? On this week’s episode we discuss exactly that! Check out Steve’s website and his Instagram. The post What’s Your One Thing That Makes You Different?(ft. Steve Haddadin) appeared first on Your Marketing Dude .

Consistently chasing after “now” business week in and week out can eventually burn you out.  I don’t care if you wear a cape and are the world’s greatest salesman, if you’re constantly prospecting vs attracting business, at some point, you will break. This is why you need to simplify your sales strategy. Sales is a lot more than just finding people who are willing, able and ready right now. You ne...

Over the next 12-18 months we’re going to see who’s a sales person vs an entrepreneur. With commission compression and NAR lawsuit, outside sources are doing everything they can to eliminate the need of using a real estate agent or lender. It’s in times like these that HUGE opportunities come up, it’s just a matter of whether or not you see them.  My predictions over the next few years is that age...

Farming, does it still work? That’s one of the first things you think of when you think of becoming the neighborhood Realtor everyone knows. You pick a certain neighborhood and send direct mail (farm) to its residents every month for an indefinite amount of time. Yes, it still works, but sending direct mail to a certain neighborhood isn’t the only way you can become the neighborhood Realtor everyo...

What the hell is going on in the real estate industry? More specifically what is going on with the future of buyer agency? Is the end near and will buyer agency cease to exist? I’m hearing of agents already “losing” buyers who are unwilling to pay a buyers agency fee at closing so is this the beginning of the end? Here’s what I know for certain, if you don’t change you will go out of business beca...

You can’t build an attraction based business WITHOUT having a brand. I don’t think you can have any long lasting business without a brand The most important thing you can do is learn how to stand out in the marketplace. People don’t remember what you do, they remember how you do it. The hardest part most service based businesses or individuals have is seeing themselves as a brand.   NOTE: Listen t...

Everyone in real estate knows they need to create content for real estate marketing, but many are still holding back, why? Conquering the fear of putting yourself out there doesn’t require skill, it requires determination.  Attracting clients vs. chasing leads is what every agent wants, but without having a personal brand or a lot of notoriety, it’s near impossible to build an attraction based bus...

https://vimeo.com/1014475434 Nobody wants to be sold, but that doesn’t meant you shouldn’t be trying to sell your service, it just means you need to change how you sell it. Story telling in real estate is how you can constantly market your real estate business WITHOUT necessarily having to talk about real estate or give market reports. It is a skill that makes content creation easy. Once content c...

We are going back to basics and reminding everyone what’s really important in this market. Remember, it is all about the relationships you build over time, but you have to play the long game. In order to build an attraction based business you have to have an impeccable service people remember and want to refer. On this week’s episode we bring on Kristi Jenkins to go over her process of how she bec...

The riches are in the niches and today’s episode is another example of that. Meet George, who after filming one video on Youtube for tenants squatting in a property that went viral! That video instantly positioning him as the expert in Squatter related deed instances. From there he was able to create two products: Check out Title Fraud Defender. Check out Squatter Defender. One video led to an ent...

Check out the DK Law Website. Diana’s Instagram. The post Vertical Integration & Strategic Relationships For Listing Domination (ft. Diana Khan) appeared first on Your Marketing Dude .

Check Out ConveYour This week’s episode is joined by recruiting and onboarding specialist Stephen Rhyne. One thing for certain is that there is a lot of movement within the real estate industry right now in regards to changing brokerages, etc. However, recruiting is a full contact sport and requires 3 parts. First you need to attract, then you need to onboard, and then you need to retain. These 3...

Check out Tommy’s Website. Check out his Instagram. The post From Home Inspector To Home Buyer (ft. Tommy Harr) appeared first on Your Marketing Dude .

Check out Valerie’s website and Instagram. The post Redefining Your Value Proposition For Working With Buyers (ft. Valerie Van de Zilver) appeared first on Your Marketing Dude .

Check out Tanya’s website. The post What’s Your Superpower? (ft. Tanya Bugbee) appeared first on Your Marketing Dude .