Billy Hofacker
Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses
You opened your gym to change lives — not to live paycheck to paycheck. The Your Fitness Money Coach Podcast helps you master the money side of your business so you can take home more, stress less, and finally build the life you envisioned. I'm Billy Hofacker, your host. After 20+ years in the trenches of the fitness industry and paying off nearly $500K in debt, I've helped hundreds of fitness professionals get financially free. In each episode, you'll hear real stories of fit pros winning with money, actionable strategies to increase profits and build wealth, and inspiration to keep going on...
Author
Billy Hofacker
Category
Podcast website
Latest episode
Jul 7, 2026
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Episodes
Busting Pricing Myths - An Interview with Seran Glanfield 20.02.2024 39:33
#209: Seran Glanfield from www.springthree.com brings the fire as we talk about all things boutique fitness studios. The interview is loaded with actionable steps to help you improve but here are 3 highlights. We talk about the importance of putting yourself in a position of power where you can make decisions that will serve you best. Next, we talk about the best practices for fitness business...
$800 Revenue Per Member - An Interview with Curtis Christopherson 13.02.2024 41:56
#208: I know you're going to enjoy my conversation with Curtis Christopherson. Curtis used what is now known as house hacking to raise money for his first gym. He was just 22 years old. As owner of Innovative Fitness, Curtis oversees 16 locations, with a focus on one-on-one and one-on-two! Find out how Curtis packs his gyms with people paying over $800 per month for personal training and keeps t...
A Zero Excuse Way to Level Up - An Interview with Josh Leve 06.02.2024 39:03
#207: Josh Leve oversees the FBA Succeed Conference , the largest virtual fitness business conference in the world. Josh has fitness industry event planning in his blood as his father and grandfather were both highly involved with IHRSA. It was a great conversation as we discussed how trainers ranging from newly certified to seasoned pros earning a healthy 6-figure income can benefit from virtua...
The Struggle to Success -An interview with Michael Benso 30.01.2024 39:12
#206: Michael is a fitness industry veteran and the Co-founder of Buzops, a software to help gyms automate tasks and enhance member experience. One of the things I most appreciated about this episode is this. Most people like to talk about their successes and how "great" things are. Here, we do the opposite. While life certainly is good, it's not always great. Michael and I discuss the following...
Is There a "More Leads" Button? An Interview with Kyle Henning 23.01.2024 58:25
#205: Kyle Henning, Managing Partner of Keep Booked and I had one of my favorite conversations in over 200 episodes. If you listen you will see why. Many (most) successful people don't really share who they are. We look at their "perfect" life and business and can't relate. Ours is so messy. Kyle is a rare gem because he's the opposite. In the opening of the show, he shares a life changing in...
Financial Mistakes 16.01.2024 29:39
#204: Much of success in business and life can be traced back to the little things that were done or not done over time. For example, going a little over budget for one month isn't that big of a deal in the short term. However, going over every month can lead to ruin. Buying some new equipment for your gym isn't necessarily wrong in and of itself but constantly trying to impress people can lead...
Working Genius Part 2 with Tim Lyons 09.01.2024 28:36
#203: Today is Part 2 of Tim Lyons and I explaining Pat Lencioni's Working Genius model. Tim is certified and passionate in this model created by Lencioni and worked with him at The Table Group. Here is a brief overview of Working Genius: Everyone has natural, God-given talents when it comes to work. As it turns out, there are six different types of talents, or geniuses, and each of them is requ...
Working Genius Part 1 - An Interview with Tim Lyons 02.01.2024 16:23
#202:Today, Tim Lyons and I explain Pat Lencioni's Working Genius model. Tim is certified in this model created by Lencioni and worked with him at The Table Group. Here is a brief overview of Working Genius: Everyone has natural, God-given talents when it comes to work. As it turns out, there are six different types of talents, or geniuses, and each of them is required for accomplishing any kind...
Amplify Your Revenue 26.12.2023 27:13
#201: I was honored to be asked to write a Feature Article for Personal Fitness Professional's last print issue. I made a post on Instagram about it saying how it was bittersweet. You see, I came up in the fitness industry reading articles from experts who would later become my mentors and friends in some cases. I'm "old school" so I enjoy hard copy rather than digital when it comes to reading. ...
What to Delegate and What to Do Yourself 19.12.2023 40:02
#200: This week, Tim Lyons joins me as we look back at 200 episodes of the Your Fitness Money Coach Podcast. Included also is a bite sized segment about what to delegate and what to do yourself. While there may not be an exact science to answer that question, there are frameworks to think through as you decide how to spend your most valuable asset, your time! Listen to this episode, apply what yo...
199. 6 Critical Questions - An Interview with Tim Lyons 12.12.2023 46:26
"The single biggest advantage is organizational health." That's a quote from Pat Lencioni, founder of the Table Group and bestselling author of books like The Five Dysfunctions of a Team and The Advantage. On today's show I have Tim Lyons who specializes in organizational health and leadership. He's worked closely and is friends with Pat Lencioni. How's that for a "name drop?" While Time is a wea...
198. Getting Ahead with Financial Systems 05.12.2023 22:51
A quote I'm constantly drawn to is when James Clear said, "You do not rise to the level of your goals. You fall to the level of your systems." One important note about "systems" is that they're not necessarily one and done. There is tremendous long-term value in revisiting how you do things and striving to make them just a bit better. In today's bite-sized show, we are diving into financial syst...
197.People, Purpose, and Passion - An Interview with Mary Elaine and Brett Baker 28.11.2023 55:32
Mary Elaine and Brett Baker are the co-founders of VAUSA, a virtual assisting company. Brett spent 13 years as an Army Ranger doing multiple deployments. To say this was putting stress on the family would be an understatement. By the 5th year, the burnout was real and he realized he wasn't "showing up" like he wanted. So, they did what anyone would do. They started a company with a wild vision...
196. 3 Golden Keys to Building Wealth 21.11.2023 17:51
Contrary to popular belief, building wealth is actually pretty simple. Like fitness, we are led to believe that the formula to success is complex. After studying both arenas for decades, there is no complicated path that is needed. High level athletes and high net worth individuals don't get a secret key with a secret formula to excel when they reach a certain level. On today's bite-sized show...
195. Changing Lanes to more Success - An Interview with Tim Rhode 14.11.2023 49:58
There aren't many things in life that are guaranteed but one thing is for certain and that's change. It seems like some of the most important life skills (e.g. listening) have the least amount of training. Change is one of them. For that reason, you're in for a treat today as we do a deep dive into change. My guest, Tim Rhode, author of Changing Lanes, and I discuss this crucial topic. Sometim...
194. Where are you overspending? 07.11.2023 24:14
When you distill it down, finances are pretty simple. You can: Make more (This is the one most people focus on) Spend less Invest more Create assets (related to number one) Spending less often is the simplest and most impactful. While spending less isn't always the answer and has its downsides, there are some areas that business (gym) owners commonly overspend on. Listen in to today's show and d...
193. From Wall Street and Burnt Out to FItness and Fired Up 31.10.2023 44:19
Today on the show I have a direct "competitor" of my gym in NY. Kwangsoo Kim is a great guy and owner of Massapequa Fit Body Boot Camp. I wanted to have Kwangsoo on the show because I know his story will inspire you. He made a huge shift a few years ago when he went from working on Wall Street in Manhattan to starting his own club. As they say, timing is everything. He opened his doors in Janu...
192. The Stages of Budgeting 24.10.2023 19:35
Everyone needs a budget. I know. I know. You've heard me say this before but it's true. Some people make the mistake of thinking they'll start telling their money where to go once they have more. That attitude is akin to the person who says they'll get in shape and then hire a fitness coach. It doesn't work that way. Other than making a case for budgeting, we'll go over some specific strategies...
191.The Hidden Key to Massive Success - An Interview with Jason Elkins 17.10.2023 51:53
Jason Elkins is the founder of The 100 Cups Academy and 100 Cups Consulting. In today's interview we discuss the idea that you are just one relationship away from massive opportunity. Just like with money, those who find success in business (or anything else) are the tortoise rather than the hare. When you develop your business through the power of relationships, an economic downturn or change...
190.The Gap and The Gain 10.10.2023 19:39
I recently had a great podcast guest, Dr. Thom Golden. As I do with all guests, I asked him for his top book recommendations. Since Thom has a great business with great values, I decided to read both of his recommendations. The first was one I had heard a lot about, The Gap and The Gain by Dan Sullivan and Dr. Benjamin Hardy. The book did not disappoint. Oftentimes, I go into a book, pridefull...
189. A Lucrative and Rewarding Career Helping the "Older" Market 03.10.2023 42:36
Today, I have one of the leaders and truly "Good Guys" in the fitness industry. Dan Ritchie brings a wealth of experience. After achieving a PHD from Purdue University, he opened Miracles Fitness which he ran with his partner Cody Sipe for over 15 years before selling it. He then poured his attention into building the Functional Aging Institute, also with his partner Cody. They recently sold th...
188. The Big 3 - Double Your Profit with Basic Accounting 26.09.2023 20:38
There are 2 common mistakes gym owners make when it comes to money. The first is that they make random decisions that don't line up with the bigger picture. They wind up frustrated because they have no filter or system to make money decisions. The other mistake seems better but can be just as bad. Since they have no real grasp on accounting, they don't make any decisions. They just sort of loc...
187. Money and Marriage- A conversation with Melissa Hofacker 19.09.2023 40:20
Today we have a meaningful conversation with my wife of 15 years, Melissa Hofacker. We sat down and talked all things, money and marriage. Getting on the same page with their spouse has been one of the most game-changing things for my clients. Doing so will lead to the 3Hs (hope, happiness, and health). Part of the steps toward the 3Hs is communication and finances. After diving into wires and...
186. Making College Affordable- An Interview with Thom Golden pt. 2 12.09.2023 37:03
Last week we had Dr. Thom Golden on as we started a conversation on college admissions. Today is Part 2 where we get into the nitty gritty. It might seem like college has gotten so expensive and is getting out of reach or "not worth it." While even Dr. Thom shares that it's an individual decision, there is more upside to the equation. Find out about the "best price" of college which is differe...
185. Making College Affordable - An Interview with Thom Golden Part 1 05.09.2023 32:34
I wanted to have Dr. Thom Golden on the show for 2 reasons. One, he is a great leader and there is a ton we can learn about building a successful business. Here are some of the things you'll learn on that front: The most important question to ask yourself as your business grows The mindset shift needed to go from chasing money to having all the money you'll need The secret to business breakthroug...
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