Your Dream Business

This episode of the podcast is all about why you need an email list for your business. I talk you through the 5 main reasons why they are so important. KEY TAKEAWAYS COVERED IN THE PODCAST ·     The first reason you need an email list is to connect with your audience. ·     Email marketing is another route to your customers that you don’t want to m...

This week’s Small Business Superstars is Alice Jennings who is a small business consultant. A little bit about Alice’s amazing business…   Alice helps small business owners to find the right systems and structures, to make running their business easy and give them more time. What one marketing thing made a difference to their business?    Alice gave all her clients a “panic button”...

In this episode of the podcast, I have the amazing Jane Travis who used to be a councillor and now helps other counsellors with their marketing. Jane is a very good friend who has really supported me through some really difficult times and I knew she would be the perfect person to bring on and talk about this topic. Today we talk all about mental health and my own struggles I have experienced and...

This week’s Small Business Superstars is Dr Sarah Goulding who is a GP and a coach for doctors specialising in career change and wellbeing.   A little bit about Sarah’s amazing business…   Alongside being a GP, Sarah mentors and supports GPs, is an appraiser and also teaches GPs on their training scheme.   What one marketing thing made a difference to their business?    Pu...

Today’s episode of the podcast is an interview with the lovely Roger Cruickshank who was in the Royal Air Force alongside my husband as a fighter pilot. Roger also skied in the REF ski team and went on to actually ski in the winter Olympics! We talk all about mental health, the importance of speaking about it and raising awareness, and combating the stigma attached to mental health.   KEY TAK...

This week’s Small Business Superstars is Abbie Burns from Darley Dance Productions.   A little bit about Abbie’s amazing business…   Darley Dance Productions specialises in providing dancers and singers for corporate events and entertainment, as well as elite sports.   What one marketing thing made a difference to their business?    Crowdfunding! After Abbie’s entire busin...

In today’s episode of the podcast I talk all about marketing your business without using social media. After some recent changes to Instagram, Facebook and Apple, it is more important than ever that we do not put all our eggs in one basket and look at alternatives to social media marketing for our businesses.   KEY TAKEAWAYS COVERED IN THE PODCAST   Instagram has changed it’s terms of se...

This week’s Small Business Superstars is Sally How from How Fine Designs. A little bit about Sally’s amazing business… Sally is a sustainable jewellery designer who creates meaningful jewellery that is eco-friendly and longer-lasting. What one marketing thing made a difference to their business?  Pinterest - a really powerful search engine and amazing for SEO purposes. Some live pinning, some...

Today’s episode of the podcast is an interview with the lovely Dallin Nead who is the CEO of Content Supply Co and one of the world’s top branding messaging experts. We talk all about how to take your vision for your business and implement this in your marketing and the impact of talking about your vision when finding your perfect customer. KEY TAKEAWAYS COVERED IN THE PODCAST 3 step content proce...

This week’s Small Business Superstars are Laura Moore and Laura Davies, otherwise known as the two Lauras! A little bit about the Two Lauras’ amazing business… Laura and Laura own The Hub for Social Media Managers – providing support for freelance social media managers to grow their business through a membership and online courses. What one marketing thing made a difference to their business?&nbsp...

Today’s episode is all about planning your marketing for your business next year. KEY TAKEAWAYS COVERED IN THE PODCAST ·     When you are a business owner, it is important to know where you are heading. ·     List the key activities you need to do in order to achieve your goals. ·     Think about all the things that will be...

This week’s Small Business Superstar is Roseanna from Roseanna Croft Jewellery. A little bit about Roseanna’s amazing business… Roseanna specialises in jewellery for you design, creating jewellery for lots of different chapters in women’s lives. Roseanna uses both traditional and modern techniques to make her bespoke jewellery, as well as redesigning old jewellery. What one marketing thing made a...

Today’s episode of the podcast is an interview with the brilliant Rob and Kennedy who are the creators of Response Suite and complete email marketing gurus! We talk all about email marketing, giving value to your list, training your audience, and how to send DAILY emails to your list. KEY TAKEAWAYS COVERED IN THE PODCAST The best way to become good at something is to do it more often! If all we ev...

This week’s Small Business Superstar is Caroline from Hunkington House Kitchen. A little bit about Caroline’s amazing business… Hunkington House Kitchen is based in Shrewsbury offering wedding cakes/sweet treats, and more recently online classes via Zoom for keen bakers. Caroline had to adapt her business after the pandemic affected her wedding cake business and has now started to offer online cla...

In this episode of the podcast, we talk all about reviewing 2020 and planning for 2021. There is a workbook for you to download and work through whilst listening to this podcast, so you can kick 2021 off with the best start for your business. KEY TAKEAWAYS COVERED IN THE PODCAST Reviewing 2020 – what went well? What are you grateful for? What are the positives? What didn’t go so well in 2020? Thin...

This week’s Small Business Superstar is Rebecca from Think Social, Be Social. A little bit about Rebecca’s amazing business… Think Social, Be Social offers social media management, and consultancy. Rebecca helps small businesses to promote their business on social media and manages their social media for them too. What one marketing thing made a difference to their business?  Being social! Be...

Today’s episode of the podcast is an interview with the amazing Angela Henderson. Angela is an author, small business consultant, blogger, and mental health clinician who helps women to grow their business without burning out in the process. We talk all about human to human marketing; what it is, why it’s important, and how you can do it in your business. KEY TAKEAWAYS COVERED IN THE PODCAST Women...

This week’s Small Business Superstar is Toria from Wild Iris Boutique in Ironbridge. A little bit about Toria’s amazing business… Wild Iris Boutique is an independent shop in Ironbridge stocking jewellery, fashion, and gifts. On top of being a beautiful shop full of amazing products, Toria has also added an “Artist of the Month” feature where she promotes local talented artists and they also hold...

In today’s episode of the podcast, we are talking all things email. I talk to you about why it’s important to have an email list, using automation for your email list, the systems I recommend, and how to assign and use tags. KEY TAKEAWAYS COVERED IN THE PODCAST We do not own our social media following and any of their information – your profile could be taken away at any point. Building your email...

Today I have a special episode because I wanted to share something exciting coming to my podcast very soon! KEY TAKEAWAYS COVERED IN THE PODCAST There is a lot out there at the moment that makes running an online business sound so easy and they only tell you about the good stuff – this is unrealistic and can make us feel like what we are doing is not good enough. I am all for people being suc...

In this week’s episode of the podcast, I have an interview with the lovely Adrian Salisbury aka The Video Guy. Adrian started as a photographer and then took his passion and skills to build an online business offering advice on video set up, photography, and using YouTube for your business. We talk all about Adrian’s career so far, taking your business online, why being on YouTube is a must for bu...

This week’s podcast carries on from last week’s topic of creating content and staying consistent on social media. I talk all about Instagram and how I come up with my content for Instagram, as well as how to come up with engaging captions.   KEY TAKEAWAYS COVERED IN THE PODCAST   Instagram is more personal and aspirational so your content may be different on this platform. There are two...

In this week’s podcast I talk about how I post content consistently on social media, post varied content, plan my content in advance, and how I manage my own social media platforms. I will also be sharing some content ideas and time-saving strategies for your own social media content and management. KEY TAKEAWAYS COVERED IN THE PODCAST In an ideal world, you would create different content for each...

In this week’s episode, I am going to be talking all about is the systems I use in my business, why I use them, how they save me time and why you may want to consider using those systems or something similar. KEY TAKEAWAYS COVERED IN THE PODCAST Zapier is a system that gets one system to talk to another system and makes a task happen. Kajabi allows you to have everything all in one place and build...

This week’s episode is an interview with the very lovely Nikki Rausch who is the CEO of Sales Maven – an organisation that is dedicated to selling. We talk all about the different ways you can sell in your business and the process you need to go through, without being pushy and salesy.  KEY TAKEAWAYS COVERED IN THE PODCAST Just because we love what we do and we are good at it, doesn’t mean we...