Your Digital Marketing Coach with Neal Schaffer

Do you ever feel that sometimes your content or branding just isn't correctly aligned with your business? Or that your message doesn't leave the viewer or listener wanting to learn more about you or do business with you? Perhaps you or your business have pivoted, but your content or branding has not? These were the questions I have been struggling with, and a series of events, including...

The world of marketing is continuously changing, especially during this time of the pandemic. Virtual summits are now becoming popular and the most effective digital lead generation tools today. If you are to start your first summit – or even thinking of creating one, this episode will surely help you understand the basics and elements you need for your own virtual summit. So come and listen as we...

As I’ve been doing social media marketing for quite some time, people often ask me, how do I become more influential on social media? How do I monetize my influence? How do I monetize social media? But the thing is, should you really make social media platforms your business? In today’s episode, I share with you the difference between running a business and leveraging social media platforms to pro...

The power of podcasting is becoming more evident today as big companies and entrepreneurs are now using it in several ways to scale their businesses.  In this episode, I'm joined by Luis Ryan Diaz, Founder and Chief Growth Strategist of Podcast Domination. Podcast Domination is a company that helps podcasters with podcast management, right from launching to growing and monetizing your podcast...

We all know how important personal branding is today. That’s why we need to invest more in it. Despite the need, have you already transformed your personal branding to fit the digital age of today?  In fact, let's take this thought one step further: Have you digitally transformed yourself? In today’s episode, Khaled ElAhmad joins us to talk about how you can digitally transform your personal...

Stop trying to do everything yourself when it comes to content creation. You can still be 100% authentic with your content while involving others in your production. Let me explain the why and how. It should go without saying that uou have a greater chance of succeeding faster with all aspects of your digital marketing, including content creation, when you involve a team. Working together builds s...

Ranking in google searches requires much effort and skills that can be time-consuming. From learning the Google algorithms, doing keyword research, working on links, and on-page optimization, you surely have a lot to do. But with the help of AI tools such as Frase , you can make your work faster, easier, and ultimately better. In this episode, Neal Schaffer speaks with Bill King, the Director of M...

There are two main ways to grow your influence in social media: Organically through your own social media content or by spending money to advertise on the various social media sites. Influencer marketing, of course, can fall in both categories, depending on the collaboration. This episode will take a deep look at paid social media advertising on sites like Facebook, Instagram, LinkedIn, Twitter, a...

Influencer marketing should be a natural extension of your own marketing, and perhaps there is no better place for it than in B2B companies. Listen in to my interview with The Influencer Marketer Tom Augenthaler as we discuss the nuts and bolts of influencer marketing and how to begin implementing it for your business today. Key Highlights [01:49] Introduction of Podcast Guest, Tom Augenthaler [03...

The Age of Influence is on the horizon, and the entrepreneurial perspective starts to shift from traditional marketing to digital marketing. How do you apply a people-centric strategy to leverage the power of word of mouth at little to no cost? In this episode, I share my insights about employer branding, employee advocacy, personal branding, as well as digital and social media marketing in genera...

Looking to make a splash in your industry? Virtual summits might just be the best way to do so toady. Perhaps you have registered for such a summit which had one or two dozen speakers, or maybe you have spoken at one. If you have done webinar marketing before, a virtual summit can help provide exponential value to attendees and benefits to your business. If you are intrigued by the potential or ru...

If you're listening to this podcast, you're doing so in hopes of implementing my advice or that from my guests in your company or own business. As a content creator, the greatest respect you can pay me is in implementing what I teach. In launching my group coaching membership community Digital First , I realize that many people get stuck with their digital marketing and simply don't...

You've probably heard the term "data-driven content strategy," but what does that mean exactly? And how can it be applied to our social media content? Enter James Creech, Co-Founder & CEO of Measure Studio, whose motto is "It's a pleasure to measure." In our interview we uncover a lot of great tips vis a vis how to properly measure social media content and what in...

I don't pretend to be a YouTube expert by any means, but if you are new to the platform like I am, how successful you can be there is all about the details. Strategically creating, editing, and uploading my first YouTube video ever made me feel like I "finally" started taking podcasting seriously back in 2019, 6 years after my launch! Similarly, I have had a YouTube channel for some...

Look at your social media analytics, and you will probably notice that those posts that were or included a video component probably performed the best. This should be no surprise as video is perhaps the most powerful form of content that helps to create trust and connections unlike any other content medium. There is no better person to guide us on how to leverage videos in our social media TODAY t...

Instead of always trying to figure out what to write your next blog post on or wonder why you aren't ranking for strategic keywords, take my advice and learn how to plan out and build one year's worth of blog content which will become your strategic library of content. This content will not only help you rank higher for SEO but also give you a social "voice" and allow you to en...

For B2B brands, your internal influencers are often your salespeople. They are facing your customer and often are the most active on social media because they can monetize their influence in the form of additional commissions. That's why every employee influencer / advocacy program for B2B brands becomes successful when there is alignment between sales and marketing. If this is a need your co...

If you want your organization to yield more influence in social media, or if you are looking for your employees to become more active in social media to raise your company's digital profile, this episode is for you. Listen to all of my advice that you as a leader can do to push the ball forward on leveraging influence that can impact your entire organization. Key Highlights [03:31] Why and Ho...

If you want to learn how to apply the concepts of SEO to social media, you are in for a treat. Today's guest is one of the most recognized SEO experts, Stephan Spencer who is co-author of The Art of SEO, co-author of Social eCommerce, and author of Google Power Search, all published by O’Reilly. In this episode we talk about something that you might not have considered before: The SEO value o...

"It's all about your funnel." "You gotta have a funnel in place." "This tool will help serve all of your funnels." A lot of people say a lot of different things about funnels, so let's take a step back and look at what exactly marketing funnels and why they are fundamental to your business. More importantly, learn why there is no one-size-fits-all approach t...

Serial author and content marketing expert Christoph Trappe joins me for this episode dedicated to livestreaming and why it matters. We all know that video is the most powerful to express our brands or our ourselves, but why aren't we doing more of it? Christoph will help you better understand and utilize livestreaming with his advice on: The evolution of livestreaming as a differentiator How...

Instead of always trying to tap into the influence of others, why isn't your brand trying to take a strategic approach to increase your own digital influence? The benefits of doing so are plentiful, and influencers have already perfected the formula of what you need to do. So what are you waiting for? Listen to this episode and build your own influence as a company or brand! Key Highlights [0...

Why are some entrepreneurs successful while many others fail? Since creating one of the most popular business podcasts of all time, Entrepreneurs on Fire, John Lee Dumas has interviewed more than 3,000 entrepreneurs and taken the time to decipher what has made them successful, culminating in the publication of his first book "The Common Path to Uncommon Success: A Roadmap to Financial Freedom...

Jason Falls is one of those guys in digital marketing I have had a ton of respect for many years. Imagine how surprised he was - and then how I was - that we both found out we were writing books on influencer marketing at the same time! I beat Jason to the punch, but for anyone who read The Age of Influence, Jason's new book, Winfluence, is a must-read. We discuss the background for his book...

Whether you are a brand or a person, the ultimate sign that you have influence is when people are singing your praises when you are not in the room, whether online in social media or offline. What if you can bring all of your fans together in an environment so that they can talk about you while also getting direct access to you or your brand? This is what brands are doing by investing in Facebook...