Your Dairy Checkoff

Who pays for dairy donations during holiday food drives? Do they really translate to future sales and lifelong consumers? Dairy Farmers Joanna Shipp and Sam Schwoeppe have a conversation with a local retail milk buyer and a dairy donation specialist to discuss how dairy donations work, who benefits and if they are sustainable. Increasing dairy sales and consumer trust is a goal for many companies...

Why hasn't my milk price gone up if checkoff is doing its job? What value has checkoff brought my farm lately? Dairy Farmers Jess Peters from Pennsylvania and Larry Hancock from Texas do a deep dive on how the national and local dairy checkoffs are working to drive trust and sales of dairy products, and ensures farmers have a voice once milk leaves the farm. In this episode of Your Dairy Checkoff...

How does the dairy checkoff's NFL partnership benefit our Fuel Up To Play 60 program in schools and help sell more dairy products? The NFL is the most popular U.S. sport in terms of game attendance, TV ratings, and merchandise. Many beverage brands including soda and water advertise with the NFL, why not just do that and advertise milk? In this episode, listen to our farmer hosts - Jen Millican, A...

Tune in to the latest episode of Your Dairy Checkoff podcast to learn how checkoff partnerships with Dominos and Pizza Ranch are helping grow the category in a post-pandemic world. Dairy farmer hosts Carrie Mess of Wisconsin and Jenni Tilton-Flood of Maine are joined by Jon Moss from Pizza Ranch and Paul Ziemnisky of Dairy Management, Inc. to talk about how creative pizza partnerships are driving...

What is the #1 factor driving school milk consumption? Listen to episode 2 of Your Dairy Checkoff Podcast where farmer hosts Alex Peterson and Audrey Donahoe join a school food service director and research expert in a conversation on how school milk is sourced and served to students.

The first episode, "Reaching Gen Z: Through the World of Gaming," features a conversation about how the dairy checkoff is looking to online video gaming to reach this consumer segment (ages 10 to 23). With 90 percent of Gen Z active in gaming, this platform provides a great opportunity to share dairy's farm-to-table story in an engaging, interactive way. Gaming is a $100 billion industry, larger t...

Roxane Hill, executive director from The Regnier Family Wonderscope Children's Museum of Kansas City and Samantha Carter, manager, marketing communications, discuss the 2020 partnership launched between Midwest Dairy and Wonderscope that brought together an outdoor agricultural exhibit for the museum that is helping connect museum-goers with dairy's sustainability story. In this episode, we learn...

In t he latest episode of Midwest Dairy's  Dairy on the Air  podcast –  A Deeper Dive into Dairy Farming and Sustainability   –  Midwest dairy farmer and AMPI Chairman of the Board, S teve   Schlangen , and Midwest Dairy Vice President, Agricultural Affairs, Bob Lefebvre , share how all dairy farmers – no matter the size of their operation – can help be part of the solution  for the dairy value ch...

In this episode, Brita Gibart, a teacher from Farmington, Minnesota, and Lorilee Schultz, a dairy farmer from Orangeville, Illinois, join host Andy Vance in a discussion exploring the impact of the Adopt a Cow program on students, teachers and dairy farmers. The discussion touches on how the Adopt a Cow program, a partnership between Discover Dairy and Midwest Dairy, brings real-life details about...

In a discussion with Dairy on the Air host Andy Vance, Jon Moss, Chief Brand Officer/Senior Vice President at Pizza Ranch, shares how strategic partnerships between Pizza Ranch and Midwest Dairy have been mutually beneficial for driving demand during the pandemic and beyond. Moss details the original partnership that celebrated National Dairy Month in 2020 by offering free extra cheese to customer...

This week's episode features an in-depth discussion with Paul Ziemnisky, Executive Vice President of Global Innovation Partnerships at Dairy Management Inc. Ziemnisky shares his insights on the dairy industry's growing relationship with Amazon and what this means for dairy now that more consumers are grocery shopping online due to the pandemic.

This episode features an in-depth discussion with Olympic track & field star and gold medalist Morolake Akinosun and details how the persistence and resilience she's shown in her career mirrors the resilience dairy farmers exude on the farm each and every day. She also talks about the important role dairy foods have played in her athletic success and in nourishing her body for whatever comes next...

Sustainability is crucial when it comes to how people perceive and shop for dairy, as consumers are asking for, and even paying more for, products that align with their values, such as sustainability. Listen in as Krysta Harden, Executive Vice President of Global Environmental Strategy at Dairy Management Inc., discusses the industry's leadership role in sustainability efforts.

This conversation includes the perspectives of Midwest Dairy farmer Suzanne Vold as well as Bob Huffman of First District Association and Brian Zook of Bel Brands USA, who share how their unique parts of the dairy community are working toward the industry's 2050 Environmental Stewardship Goals.

Food futurist Mike Lee, founder of The Future Market and co-founder/co-CEO of Alpha Food Labs, joins host Andy Vance in this episode to have a candid dialog about consumer trends and their impact on dairy. 

The COVID-19 pandemic has dramatically altered consumer habits, and dairy has felt that impact in various ways. Larry Levin, executive vice president of market and shopper intelligence at IRI, joins host Andy Vance on the latest episode of Dairy on the Air to discuss how the pandemic increased demand for dairy and what the industry can do to sustain positive gains.

Dairy farmer  Jonna Schutte,  and Sydney Milton, dairy category manager from Casey's General Stores , discuss  key takeaways from the recent Dairy Experience Forum as well as opportunities for dairy .  

In this episode, Paul Ziemnisky and Rebecca MacKay from DMI's global innovation partnerships team provide insights into how checkoff works with partners to increase dairy demand in the U.S. and  beyond.

Dr. Frank Mitloehner, animal science professor and air quality specialist, shares insights to paint an accurate, positive picture of the dairy industry's contributions to greenhouse gas emissions.

This episode features a conversation with Midwest Dairy CEO, Molly Pelzer, who assumed the leadership role in late September following 35 years of service to dairy farmers. Pelzer shares her vision for Midwest Dairy and talks about the strengths and opportunities which present themselves to the industry. 

Podcast host and farm broadcaster Andy Vance sits down with Chicago Bears staff, Matt Black, corporate partnerships manager and Kevin Anderson, partnership activation specialist, to discuss why the franchise shares Midwest Dairy's commitment to childhood nutrition and increased activity.  

Cara Schrager, registered dietitian and clinical programs manager at Joslin Diabetes Center; and Julie Mattson Ostrow, registered dietitian and vice president of Dairy Experience-Wellness at Midwest Dairy discuss current and emerging research which points to dairy's positive effects on type 2 diabetes prevention and management. 

In this episode , host and Midwest Dairy CEO Lucas Lentsch sits down with Eve Pollet , s enior v ice p resident of s trategic i ntelligence at Dairy Management Inc., to discuss why Millennial s matter to the dairy industry and how the dairy industry can engage and innovate to better connect with this influential generation.   

The Undeniably Dairy campaign, now in its second year, is making strides in building consumer trust in dairy. In this episode of Dairy on the Air , host and Midwest Dairy CEO Lucas Lentsch sits down with Beth Engelmann, chief marketing communications officer at Dairy Management, Inc. and Victor Zaborsky, vice president of marketing at MilkPEP, to discuss the industry's collaborative efforts to tel...

In this episode of Dairy on the Air, youth trends expert Jeff Fromm talks to guest host Andy Vance about the evolving Generation Z consumer base and how it presents big opportunities for the dairy industry.