Your Business on Purpose

What does real women supporting women actually look like—beyond hashtags, branding, and performative praise? In this powerful episode of Your Business On Purpose , host Dawnette Palmore , financial coach, fractional CFO, and advocate for values-based leadership, confronts the hard truth many women in business experience but rarely say out loud: support often disappears when it costs something. Thi...

Most women entrepreneurs don’t struggle because they lack discipline — they struggle because they’re forcing their bodies to operate like machines. In this episode of Your Business on Purpose , Dawnette sits down with Arielle Loupos to unpack the hidden cost of ignoring your hormonal cycle and why burnout, brain fog, and inconsistent energy aren’t personal failures. This conversation reveals how c...

Most business owners don’t realize how much their entity structure, liability coverage, and documentation put them at risk—until something goes wrong. In this episode, Dawnette breaks down the silent financial and legal gaps that can cost entrepreneurs thousands. You’ll learn how to identify weak places in your foundation, what to update before the year ends, and how to step into the new year prot...

Many business owners feel uncertain about where AI fits into their operations, especially as technology evolves so quickly. In this episode, we break down why this moment in history is a rare opportunity for small businesses to innovate, streamline their work, and expand their impact. You’ll discover how AI can enhance your processes, strengthen your decision-making, and open new possibilities for...

If December has you feeling behind, overwhelmed, or unsure where your money is actually going, this episode is your roadmap back to clarity and control. Dawnette breaks down the essential year-end financial and insurance moves entrepreneurs must make to avoid surprise tax bills, hidden gaps in coverage, and unnecessary stress. You’ll walk away knowing exactly what to review, what to update, and wh...

In this episode, Dawnette talks with marketing expert Madison Holloman , founder of Mad Marketing House, about why so many entrepreneurs feel like they’re wasting money on marketing—and what actually creates a real return on ad spend. Madison’s agency has managed over $1M in ads and helped clients generate more than $50M in revenue. She simplifies what works, what doesn’t, and how small businesses...

In this episode of Your Business On Purpose , we’re kicking off a powerful year-end series with a truth every entrepreneur needs to hear: 👉 Avoidance is expensive. Clarity is profitable. Most business owners don’t avoid their finances because they’re irresponsible. They avoid them because they’re overwhelmed, unsure where to start, or afraid of what they’ll find. But that avoidance comes with rea...

Technology is evolving faster than most business owners can keep up with. Between constant software updates, rising subscription costs, data vulnerabilities, and the rapid growth of AI, it’s becoming harder to know what’s truly safe, what’s necessary, and what could put your business at risk. In this episode of Your Business on Purpose , Dawnette sits down with Roxane Ramos to break down the real...

Debt — even the word makes your shoulders tense. For many business owners, it’s not just about money — it’s the weight of pressure, guilt, and fear. Nearly 40% of small businesses carry over $100,000 in debt, and for too many, that number feels like a life sentence rather than a stepping stone. In this episode, Dawnette Palmore takes an honest look at what debt really means for entrepreneurs — and...

In this episode of Your Business on Purpose , Dawnette Palmore sits down with brand strategist Asia Dore to tackle one of the most misunderstood yet crucial parts of running a successful business — your brand strategy . Too many entrepreneurs feel lost in the noise — chasing trends, saying “yes” to everything, and struggling to attract the right clients because their brand lacks direction. Asia an...

Cash flow issues aren’t just about dollars — they create an emotional storm that shows up in your body, your home, and your business. In this episode, Dawnette pulls back the curtain on what’s really going on beneath the surface when money feels unpredictable: the tension in your chest when bills arrive early, the exhaustion from constantly shifting funds around, the quiet fear that one slow month...

Have you ever thought you were “burned out”… only to discover the real issue runs deeper? In this powerful episode of Your Business on Purpose , host Dawnette Palmore sits down with Lora Cheadle —former attorney, leadership wellness coach, TEDx speaker, and author of It’s Not Burnout, It’s Betrayal —to unpack the overlooked root of exhaustion: broken expectations. 👉 If you’ve ever felt like you’r...

What would happen if tomorrow you couldn’t show up for your business—or if your key employee couldn’t? Would everything keep running smoothly, or would it all come crashing down? The truth is, most entrepreneurs plan for growth but not for protection. And that gap is exactly where businesses, families, and legacies are most vulnerable. In this episode of Your Business on Purpose , Dawnette Palmore...

Most entrepreneurs focus on strategy, sales, and systems—but ignore the hidden drivers of success: the emotional and spiritual sides of business. When these are neglected, leaders find themselves burned out, unfulfilled, and disconnected from their true purpose. In this episode, I sit down with Dr. Norma Hollis , authenticity expert and longtime entrepreneur, to uncover how aligning with your inne...

What would happen to your business if you—or your key employee—couldn’t show up tomorrow? Would your clients stay? Would the bills get paid? Or would everything you’ve worked so hard to build collapse overnight? In this episode of Your Business on Purpose Podcast , Dawnette Palmore gets real about the gaps most business owners avoid facing: money habits, strategic planning, and protection. You’ll...

In this episode, I sit down with Brittany Lincoln , Franchise Connector, partner at Limitless Franchise Growth , and founder of Females in Franchising . With over 13 years in the industry, Brittany has helped countless entrepreneurs navigate the confusing world of franchises and discover a smarter way to build wealth. We tackle the big fears head-on—fees, time commitments, and whether franchises a...

As entrepreneurs, we often believe that saying “yes” to every opportunity, client, or event is the key to growth. But what if those yeses are silently draining your finances, your energy, and your joy? In this episode of Your Business on Purpose Podcast , Dawnette Palmore exposes the hidden costs of overcommitment—from underpricing your services and working with draining clients, to losing sleep,...

So many business owners—especially women—fall into the trap of trying to do it all. From marketing and bookkeeping to managing tech and operations, the endless to-do list can quickly lead to stress, burnout, and stalled growth. In this episode of Your Business on Purpose , host Dawnette Palmore sits down with Kirsten Graham , business coach and outsourcing specialist, to unpack why entrepreneurs s...

Are you working hard in your business but still wondering why there’s never enough left over at the end of the month? You’re not alone. The truth is, most small business owners don’t fail because they aren’t making money—they fail because of hidden money leaks that quietly drain their profits. In this episode of Your Business on Purpose Podcast , Dawnette Palmore reveals the five biggest money lea...

As entrepreneurs, it’s easy to get stuck in the same patterns—traditional marketing tactics, conventional business models, and “the way it’s always been done.” But the reality is, those boxes can hold us back from new opportunities and real growth. In this episode of Your Business on Purpose Podcast , host Dawnette Palmore sits down with Jennifer Yeh , co-founder and COO of Shoot , a female-led st...

Are you great at what you do… but secretly drowning in financial confusion? You're not alone—and you're not broken. In this empowering episode of Your Business on Purpose , host Dawnette Palmore pulls back the curtain on the real financial struggles solopreneurs and micro-business owners face—like money slipping through the cracks, avoiding your bank account, and not knowing if you're even profita...

In this episode of Your Business on Purpose , host Dawnette Palmore is joined by the incredible Neetu Jhaj , a multi-award-winning entrepreneur, author, and co-founder of the empowerment brand Rehna Raiya . Together, they explore the critical importance of empowering the next generation —especially young girls—with confidence, self-belief, and entrepreneurial skills before the world tells them who...

Are you celebrating a $10K or $20K sales month only to feel broke a week later? You're not alone — and it’s likely because you’re confusing revenue with profit . In this episode of Your Business on Purpose , Dawnette Palmore breaks down the critical differences between revenue and profit and explains why so many women entrepreneurs feel the high of earning followed quickly by the low of financ...

In this powerful episode, Dawnette Palmore sits down with luxury brand and feminine wealth coach Elva Li to unpack a refreshing, high-impact strategy for building a premium brand—without the constant grind of social media. If you're a coach, consultant, or service-based entrepreneur tired of the algorithm chase, this episode is your permission slip to do business differently. Here’s what we di...

Money stress doesn’t stop at the office door—it often walks straight into our most personal relationships. In this powerful episode of Your Business On Purpose , host Dawnette Palmore explores how financial dynamics affect our romantic partnerships, especially for entrepreneurs with unpredictable income. Whether you’re married, dating, or co-parenting, money can become a source of tension, mistrus...