Anika Jackson
Your Brand Amplified
Your Brand Amplified® is Anika Jackson's deep-dive into the strategies, stories, and mindsets that separate thriving entrepreneurs from the rest. In each episode, Anika sits down with successful business leaders, marketers, sales experts, and innovators to uncover what actually works—and why most people get it wrong. This isn't surface-level advice. Anika digs into the real decisions, the failures, the pivots, and the breakthroughs that shaped her guests' journeys. Whether you're scaling a startup, launching a brand, building sales systems, or trying to amplify your market presence, you'll gai...
Where to listen?
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Episodes
S E155: Leading with Heart: Navigating the Music Industry with Authenticity and Adaptability - A Conversation with Casey Cavaliere 05.06.2023 41:30
Ever wondered how musicians build a successful brand and career in the music industry? Join us in our conversation with seasoned musician Casey Cavaliere, as he shares his inspiring journey and emphasizes the significance of leading with heart and honesty to create a lasting connection with fans. Discover how his values and dedication to his craft have helped him navigate the challenges of the glo...
S E154: Simplify Your Marketing Strategy with Russell Lundstrom's Step-by-Step Formula 01.06.2023 38:26
Russell Lundstrom is a successful entrepreneur with 35 years of experience in marketing. After 35+ years on the front lines of marketing, Russell created the step-by-step marketing framework called the Marketing Plan Formula. This simple 5 step process reveals the most profitable marketing strategies through reverse engineering the unique building blocks of your business. Russell is now on a miss...
S E153: Why Morons and Geniuses Shouldn't Be Your Marketers: A Chat with Estie Starr 29.05.2023 49:08
Estie Starr is the founder of Strand Consulting and Better Business School. On this episode, you will learn: Estie's journey in marketing and PR, starting her own businesses, and her passion for helping small businesses. How to avoid toxic work environments, gender disparity in the workforce, and the importance of valuing your offer correctly and pricing your services appropriately. Estie also...
S E152: Standing Out in a Crowded Market: Tips from Podcast Expert Mark Savant 25.05.2023 31:24
Mark Savant helps busy professionals build status and sales with podcasts. For many years, Mark woke up every Monday with dread. For over 10 years, he ran an insurance agency. He was well-paid, but miserable. He decided to make a change. He became an After Hours Entrepreneur. In this episode, you will learn: The importance of standing out in a crowded market The role of AI in content creation, a...
S E151: Disrupting the Beauty Industry: Finding Gaps of Opportunity with Tristan Thibodeau 22.05.2023 38:30
Tristan Thibodeau is a Forbes-featured Brand Strategist & Founder at Wild Womn Haus®. In this episode, you will learn: The importance of understanding your brand and target audience in order to make better business decisions and stand out in a saturated market. How to find gaps of opportunity in the industry and how to innovate and disrupt for the sake of equality and accessibility. The imp...
S E150: The Most Productive Day of the Year: Blaine Oelkers' PDF Method 18.05.2023 42:44
Blaine Oeklers, otherwise known as the Chief Results Officer, shares his techniques for creating new habits, overcoming overwhelm, and maximizing productivity. On this episode, you will learn: The importance of self-fluence and consistency in creating new habits, and introduces his technique of creating new habits in 21 seconds. He also shares his framework for overcoming overwhelm, including doi...
S E149: Investing in Purpose: Krystal Covington's Bella Virtu Organics 15.05.2023 31:41
Krystal Covington is a highly accomplished entrepreneur who has made a name for herself in the marketing and real estate industries. In this podcast episode, Krystal shares her journey and insights, providing listeners with valuable information that can help them achieve success in their own ventures. Here are three things you will learn from listening: Krystal's impressive portfolio of successful...
S E148: The Power of Collaboration and Storytelling with Michael Clogs 11.05.2023 42:06
In a time when mixed-race individuals faced significant prejudice, Michael Clogs never gave up on his dreams. Through determination, resilience, and adaptability, he forged a career path from chemical engineer to co-founder of a successful media company. But this inspiring story took an unexpected twist, revealing the power of the human spirit in the face of adversity. What started as a seemingly...
S E147: Naranjan Nota: Unleash Confidence & Embrace Your Inner Guide 08.05.2023 26:01
Naranjan Nota thought she was seeking resolution in traditional Western methods, but what she found instead was an unexpected journey to discovering and uncovering her own intuitive gifts and helping others to do the same. She believes that we each have the potential to increase our awareness and discover our true path - so, how will you uncover your divine whispers and align with your life purpos...
S E146: How Military Discipline Fuels Entrepreneurship: Insights with Jason Skeesick 04.05.2023 34:51
When Jason Skeesick embarked on his journey from fashion to cars to snowboarding and eventually to the military, he never expected to find a renewed sense of purpose in CrossFit. Little did he know this experience would lead to a career in coaching and consulting entrepreneurs, and that his military background would be the key to his success. What started as a curiosity for the unknown had resulte...
S E145: The Power of Inbound PR: Wisdom from Cahill Camden 01.05.2023 29:22
Do you want to increase your brand's visibility, credibility and loyalty? Look no further: Cahill Camden is here to show you how to craft effective PR strategies that will accomplish just that! In this episode, you will be able to: Capitalize on AI-powered platforms to elevate your PR and marketing game. Become a true Press Jockey aficionado for extraordinary press request management. Unlock the u...
S E144: Nicole Bandes on Maximizing Your Business Potential with Virtual Assistants 27.04.2023 31:54
After losing her 17 y/o son, Nicole Bandes discovered her purpose: encourage others to make time for what matters most. In 2017, Nicole founded Virtual A Team, a virtual services agency helping overwhelmed coaches and consultants who want to define success by the wealth of their lives, not the size of their bank accounts. Nicole now walks the walk working less than 20 hours a week and also hosts t...
S E143: From Back Porch Family Business to CEO: The Journey of Daniel Laudon and Nature's Warehouse 24.04.2023 36:15
Daniel Laudon's parents started a natural health business on their back porch, and got all of their children involved. Between limited finances and their mom’s skepticism of western medicine, seven children were born and raised with precious few doctor’s visits. Except for the twins, which came at the end, all of them were born at home using midwives that specialized in natural childbirth. None of...
S E142: The Power to Speak Naked: A Journey of Pivots and Opportunities with Sean Tyler Foley 20.04.2023 39:03
Sean Tyler Foley is an accomplished film and stage performer and has been acting in film and television since he was 6 years old after his father passed away suddenly in a motor vehicle accident. He has appeared in productions including Freddy Vs Jason, Door to Door, Carrie, and the musical Ragtime. Tyler is passionate about helping others confidently take the stage and impact an audience with the...
S E141: From Gangster to Doctor: The Inspiring Journey of Dr. Reynolds Kairus 17.04.2023 31:39
Dr. Reynolds Kairus, also known as NYC Streets MD, shares his journey from a troubled youth in poverty-stricken New York City to becoming a medical doctor and providing health knowledge to people through social media and in real life. You will learn: 1. Reynolds' story of growing up in poverty without a father figure and being influenced by hip hop music, gangster rap, and gangsters in his neighb...
S E140: Building Trust in Sales: Insights from an Expert with Jim Padilla 13.04.2023 34:12
Jim Padilla is an expert in sales strategy and live events. In this episode, we discuss: 1. The importance of building trust with potential clients and customers and how to become successful in sales. Jim shares his experience and insights on how to gain people's trust and become successful in sales. They emphasize the importance of being truthful and helping people trust themselves, rather than...
S E139: Dominate Search Results with Video: Atiba de Souza's Proven Strategies 10.04.2023 37:10
Atiba de Souza is a content creation expert and founder of a search engine company. On this episode, he shares his background in coding and how he got into SEO and content creation before it became popular. 1. He emphasizes the importance of video in SEO and how it presents a major opportunity for businesses. 2. Atiba shares tips for creating videos that rank well in search engines, including tr...
S E138: The Impact Brand Doctor: Rich Kozak's Straight Talk and Practical Advice for Uplifting Your Brand 06.04.2023 37:39
Rich Kozak is a leader and an expert in helping businesses and professionals strategically maximize the impact of the branding process. He insists that clients maintain the integrity of the brand and "never cross the credibility line". He listens and identifies what is at the heart of the brand and how large a "footprint" the brand can have on the world and the people it touches. The simple but ma...
S E137: Kevin Palmieri: From Rock Bottom's Basement to Finding Authenticity, Passion and Fulfillment 03.04.2023 36:23
Kevin Palmieri is the CFO, founder, and co-host of Next Level University, a self-improvement platform dedicated to helping people find their voice and reach their highest potential. He is passionate about inspiring others to live authentically and take control of their lives. Kevin Palmieri grew up without his father, and instead of going to college, he chose to try to figure out his own life. Des...
S E136: The HR Plug: LaShawn Davis Transforming Corporate Culture & Employee Relations 30.03.2023 32:37
LaShawn Davis is an Atlanta based DE&I expert, founder and CEO of the HR plug, and an advocate for empowering employees in the workplace. She works with both employees and employers to create a more balanced and equitable workplace culture. LaShawn Davis was always vocal in her neighborhood and was referred to as "the Plug" for her ability to get people what they needed. As she grew older, she...
S E135: Per "The Price Whisperer" Sjofors: How to Quadruple Your Sales Volume 27.03.2023 29:15
Per Sjofors, also known as "The Price Whisperer," shares his extensive background in pricing and how he conducts experiments on pricing in various companies. In this episode, you will learn the importance of realizing that pricing makes a difference and not relying on gut feel or competitive pricing, how pricing fits into a company's overall branding and marketing strategy, and Per's tips for suc...
S E134: Glow to the Rescue: Liz Edwards's Mission to Amplify Nonprofit Impact 23.03.2023 20:19
Liz Edwards was a teacher for five years before starting her own business and having her first son. She was passionate about helping people live healthier lifestyles, so she got into fitness and marketing. When her best friend asked her to co-found Glow, a platform to bridge the gap between consumers and nonprofits, Liz said yes. With the help of her co-founder, she did extensive research, finding...
S E133: John Follis: Career Evolution from Madison Avenue to Marketing Therapy 20.03.2023 46:45
John Follis is an award-winning advertising and marketing expert with 35 years of experience in the industry. He is a creative force, having worked on campaigns for major brands, started his own agency, and now works as a marketing therapist for small brands and entrepreneurs. As a Madison Ave ad man, John Follis, spent the first 7 years of his career getting fired and the next 25 getting famous....
S E132: The Magnetic Shana DeWitt: Unlock Your Signature Marketing System Through Human Design and NLP 16.03.2023 34:47
Shana DeWitt is a magnetic entrepreneur, business and mindset coach, and former corporate art director. She helps women build their businesses up by using NLP, human design, tapping, and other techniques to understand who they are and become the best version of themselves. Shana DeWitt went from corporate to her own design business, but soon realized there was so much she didn't know about how to...
S E131: Unlocking the Power of Perception: How Image Consultant Patty Buccellato Helps Clients Reach Their Goals 13.03.2023 33:25
In this podcast episode, Patty Buccellato shares her incredible journey of how her accidental career in advertising and her family's history of seamstressing led her to become a successful image consultant, helping professional women discover their own powerful, confident style to take a place at the table. You will learn: 1. How did a childhood interest in fashion turn into a career in styling an...
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