Young Influentials

When it comes to eating healthy on the go, it can be a challenge to find something. In 2006, Sweetgreen entered the scene to help put an end to the struggle of wanting a healthy salad on the go. No more using the excuse of “not having time.” Today, we hear from Nate Ru, co-founder and chief brand officer, as he explains where his love of food stems from and the impact Sweetgreen has in the communi...

It’s no secret that the podcast space is male-dominated. Thanks to podcast networks like Dear Media, more and more women are entering the space, creating a shift in audio storytelling. Founded in 2018, Dear Media hosts over 50 podcasts. Today, we hear from co-founder Michael Bosstick on how the company is amplifying women in audio and what's next for the company. Hosted on Acast. See acast.com/pri...

When it comes to gaming systems, Xbox is one to always come up in conversation. For the last few decades, the Microsoft-owned device has changed the way we game by elevating graphics and creating a membership for people to have access to top favorite games through Xbox Game Pass. Xbox is very involved in initiatives to bring diversity to the gaming space, and educate future gamer developers. In th...

In 2023, we are all drinking water and minding our business. Creator Remi Cruz is doing just that and thriving in the lifestyle space. From her viral cooking tutorials on YouTube to a live demo on The Drew Barrymore Show, Cruz is all about spreading love and positivity these days. It may look like this success happened overnight, but that’s not the case for Cruz. In this episode, she shares what c...

For many people, seeing creators with millions of followers seems like it happens overnight. For creators, it can be difficult keeping your audience engaged and coming back consistently. In this episode, we hear from Seán McLoughlin (known to fans as Jacksepticeye) as he shares his journey to interactive gameplay, celebrity interviews, and how he’s built a fanbase that continues to engage with his...

When it comes to video games, there are so many elements that go into them that we don’t think about, like the background music and marketing rollout to help build excitement. The video game publisher is known for franchises like NBA 2K, PGA Tour 2K and more. In this episode, we hear from Zeena Koda, the senior director of digital community marketing. Coda shares how her journey in music influence...

A sporting event is nothing without snacks like our favorite sodas and chips. What many don’t know is the brands beyond our favorite halftime foods do so much more beyond the game, like sponsorships to elevate marginalized communities and amplify women in sports. In this episode, we hear from Erica Smith, senior manager of sports marketing at PepsiCo, as she explains how the company is supporting...

When it comes to fashion, it’s often seen as having a strict image of what “the look” is. Nowadays, more and more brands are fighting to break that stereotype by expanding their range of sizes and representation in their marketing. Good American has been a prime leader by only carrying its items in stores that take its entire size range and having diversity at the forefront of all its campaigns. I...

When it comes to many pro athletes, people always wonder what will be next for them after they retire. Some become sports commentators, while others choose a different path, like former NFL safety Kenny Vaccaro. Last December, Vaccaro announced his retirement from the NFL to focus on his professional esports organization, Gamers First. In this episode, Vaccaro shares his journey to NFL, how Gamers...

When it comes to the metaverse and people who trade Bitcoin, we all probably have an idea for that demographic. However, companies and organizations are looking to diversify the space and help others gain access to it. That’s exactly what Nicole Franklin is on a mission to do as the co-founder and COO of 3Quality. 3Quality believes that every human is equal, regardless of social status or backgrou...

When was the last time you saw a piece of marketing and felt the brand missed the mark? That situation tends to happen when brands market to diverse audiences without truly understanding them and doing research prior. When marketing to various communities, it’s important for a brand to include those audiences in the entire process and get feedback to make sure the marketing and branding resonates...

Representation matters. In media, it’s important for everyone to feel seen and heard. Oftentimes, communities o color don’t get a seat at the table when it comes to being represented. Blavity is a digital media company here to inform, engage and entertain communities of color. From travel advice to hosting one of the largest tech conferences for people of color, Blavity is rising to the occasion t...

For many, keeping up with celebrities' lives is fun and entertaining. With the rise of social media, many find out who’s dating who and other news from various platforms like Instagram. In this episode, founder and CEO of The Shade Room Angie Nwandu joins to share how the concept stemmed from her wanting to share her honest opinion about celebrity news and what the future holds for the media compa...

As social media grew, people wanted to start displaying their websites and other important links on the profile of various social platforms to turn visitors into followers. Before Linktree, you could only display one link on your page. Now, creators, influencers and businesses can create a Linktree account that serves as a source to display multiple links in one like books, podcasts, merch and so...

We all know that football season comes once a year, but how does the NFL keep fans engaged year-round? And what goes into marketing for each Super Bowl. In this episode, Joshua Rabenovets, Vice President of Marketing Strategy, Performance, and Technology at the NFL, shares how the NFL has become more “fan-centric,” how marketing for the Super Bowl differs from others and so much more. Share your t...

If you were on Instagram in the early 10s, you remember the meme page “@betches.” What made this page different was how relatable the memes were. Some might say the three founders of that had no idea what they started as the account went viral. Now Betches is a full-fledged business spanning a podcast network, events, beverages and everything in between. In this episode, we hear from co-founders J...

I know what you're thinking: web3 is getting out of hand and who even has access to NFTs to place on Instagram? Well I'm here to tell you that Meta wants to change that narrative and make NFTs accessible, especially for creators. How cool would it be to turn your vacation pictures into NFTs instead of just posting a Reel about it? In this episode, we hear from Instagram's marketing lead for creato...

Being your true, authentic self is easier said than done. Most people dream about living in their truth but often too afraid to do so for numerous reasons. Today, many people are throwing their cares to the wind and sharing who they really are, especially on social platforms like TikTok. Creator Dylan Mulvaney made waves on the social platform by documenting her transition journey in her series “D...

We hear terms like “branding” and “personal branding” a lot, but many of us don’t know what it means and what it entails. When you’re creating a business or supporting a business at some level of capacity, sharing the story of your company is key and knowing where to start can be difficult for some people. In this episode, we hear from creative and brand consultant CJ Johnson as he shares tips on...

When it comes to building a community online, it can seem overwhelming. It can be challenging to start a dialogue where others feel comfortable joining in and welcoming other perspectives. On social platforms like Twitter, many use it for conversations around various topics and can use hashtags to help those find a topic to join in on. In this episode, we speak with Brianne Fleming as she shares h...

When it comes to content creation, Julissa Calderon is no stranger to the craft. The Miami native's videos have garnered millions of views across various platforms like YouTube. Now, the actress can be seen in projects like Netflix’s Gentefied and Amazon Prime Video’s With Love. In this episode, Calderon shares her journey in the content creation space, her upcoming projects and her journey in man...

When it comes to hiring top talent for short or long-term projects, companies don’t want to spend the time searching for someone qualified to take on the job. They want to access a talent pool of candidates where they can search someone with the right credentials. That’s exactly what Publicist's mission is. In this episode, founder Lara Vandenberg explains how the platform came to be and how it ma...

By now, it’s no secret the power TikTok has when it comes to moments going viral. Many independent artists and those looking to start a music career are turning to the platform to do their own marketing and get in the eyes of the right people. Country artist Cooper Alan has used the app to not only promote music, but decide on what songs should get released next firsthand from his fans. In this ep...

Let’s be honest, we sometimes see brands add support for something and we can tell immediately that it’s not genuine. Nowadays, consumers can read right through those types of marketing campaigns. In this episode, we hear from Luke Adams of Story Reel Studios about creating advertising that resonates with an audience to create a real connection and speak to an audience in an authentic way. Share y...

They say to be careful what you post online because it lives forever. Well, if you’re a brand, you want that campaign and piece of content to be talked about for years to come. The key is how you make content online that stands out above the noise. Some might turn to the creative agency Superdigital to help their brand not be ignored. In this episode, we hear from Superdigital’s SVP of Creative Li...