Mado Hesselink

Yoga Teacher Resource Podcast

Business EN ↓ 335 episodes

Topics include the business of yoga, teaching skills, anatomy, philosophy, ethical and legal considerations, and more.

Author

Mado Hesselink

Category

Business

Latest episode

Jul 2, 2026

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Episodes

How to choose a workshop topic (on-air coaching call) 26.12.2019

Chasity Burleson is a brand new yoga studio owner in Asheville, NC looking for guidance in creating workshops to help her students go a little deeper with yoga philosophy. Listen as she gains both clarity and strategy in this on-air coaching call with Mado.    New freebie for listeners: Get a free download of 100 yoga workshop ideas when you sign up for Mado’s email list.    Episode highlights:   ...

The difference between classes and workshops 19.12.2019

Learn the essential differences between yoga classes and yoga workshops and how understanding them can help improve your teaching and help your students see the value of both types of offerings. New freebie for listeners: Get a free download of 100 yoga workshop ideas when you sign up for Mado’s email list.  Episode highlights:  How knowing the differences between weekly classes and workshops can...

Yoga philosophy for pain care with Marlysa Sullivan 12.12.2019

Philosophical and neurophysiological perspectives for people in pain -  the last of a three part series on yoga and pain science with the editors of the book, Yoga and Science in Pain Care.  Marlysa is a physiotherapist, yoga therapist, Assistant Professor in Yoga Therapy and Integrative Health Sciences at Maryland University of Integrative Health, and holds an adjunct position at Emory University...

Yoga for People in Pain with Shelly Prosko 05.12.2019

Explore tangible and practical ways yoga teachers can think about pain in order to improve their teaching and support people in pain.    Part two in a three-part series on yoga and pain is a conversation about specific yogic practices for people in pain. Guest Shelly Prosko is a physiotherapist, yoga therapist, educator and pioneer of PhysioYoga with over 20 years of experience integrating yoga in...

Pain Science Basics with Neil Pearson 28.11.2019

This week’s episode kicks off a series of conversations about yoga and pain science with the editors of the book, Yoga and Science in Pain Care. The guest for part one in this three part series is Neil Pearson. Neil is a physiotherapist, yoga therapist, and Clinical Assistant Professor at University of British Columbia. Neil and Mado discuss the basics of pain science, the different ways we experi...

Paths to traveling the world as a yoga teacher [On air coaching call] 21.11.2019

Jill Phoenix wants to make the leap into teaching yoga full time but doesn’t want it to feel too much like work and wants to preserve her passion for yoga. She also dreams of traveling more. In this on-air coaching call, Mado helps Jill zoom out a bit and offers some different perspectives on teaching remotely and how she can realize her goal of teaching yoga as a career and traveling the world. ...

Win/win relationships between teachers and studios 14.11.2019

Mado explores the sensitive relationship between yoga teachers and yoga studio owners and managers and how we can navigate these relationships with integrity.  Episode highlights: The causes and the effects of placing restrictive policies around what yoga teachers can share with their students in class. Real stories and experiences of the yoga teacher and yoga studio dynamic.  Considerations about...

Who should I trust online (about yoga) 07.11.2019

Mado shares how yoga teachers can discern who and what to believe when there are so many opposing perspectives being proclaimed with equal confidence online. If you’re wondering where to turn for reliable information and how to parse through the different perspectives to figure out what is right, tune in for this week’s episode.    Episode highlights:   The challenge of sifting through all of the...

Why new students don’t return to your classes 31.10.2019

Mado shares reasons new students might not be coming back to your classes and solutions to help you attract the people who truly want what you are offering. This information in this episode will help yoga teachers build their class attendance faster and find their authentic voice as a yoga teacher.    Episode highlights:   Reasons people don’t come back that have nothing to do with you as a teache...

Are you making these yoga niche mistakes? 24.10.2019

Honing in on your niche is a powerful tool for reaching more people and making a bigger impact with your yoga teaching. However, many yoga teachers don’t truly understand why and how to choose their niche. In this episode, Mado explores this topic and the common mistakes that might be undermining your best intentions in choosing your specialty as a yoga teacher.    Episode highlights:   The benefi...

Is my niche too narrow? [on air coaching call] 17.10.2019

Kate Lynch is a long time yoga practitioner, yoga teacher, and mother of a special needs child. While she has a lot of clarity about exactly who she wants to work with, she also has concerns that her niche is too specific and that it could make things difficult in terms of growing her yoga business. Listen to this on-air coaching call to find out what advice Mado offers about Kate’s niche, how to...

How to balance being real vs. being positive 10.10.2019

Yoga teachers experience difficulties in life like anyone else but how much of our personal challenges should we bring into our classes? In this episode, Mado shares how we can find a balance between giving our students the positive experience they seek while also being honest about our personal struggles.    Episode highlights:   Using a dharma talk or introducing a topic or deeper teaching at th...

The Art and Business of Teaching Yoga with Amy Ippoliti 03.10.2019

Teacher’s teacher, Amy Ippoliti joins Mado for a conversation about the gifts and challenges of teaching yoga as a career. They discuss and dissect the many layers of what makes an effective yoga teacher and a successful yoga business.    Episode highlights:   How to cultivate a sustainable and fulfilling yoga teaching career for yourself  Amy’s personal rituals and strategies for staying in a pla...

How to scale yourself (on-air coaching call) 26.09.2019

Angel Coughlin’s yoga studio is expanding. Along with this extra growth comes the increasing demands on her time and attention. In this on-air coaching call, Mado talks with Angel about ways she can balance her larger vision for her studio with the realities of running (and growing) a business and while continuing to being there for her yoga students who adore her. Mado also guides her with some a...

Leslie Kaminoff on the rise of fitness yoga 19.09.2019

Leslie Kaminoff is a straight talking yoga teacher who has been around long enough to have seen the tremendous shift in how yoga is practiced and perceived in the US. In this follow up to their previous conversation about the history and future of the Yoga Alliance, Leslie shares his background and yoga origin story. He and Mado also discuss the ways in which the birth of the fitness industry pave...

5 Steps to (Re)claim your personal practice 12.09.2019

Maintaining a consistent home yoga practice is one of the most common challenges for yoga teachers. In this episode, Mado shares the strategies she is currently using to re-establish the habit of home yoga practice after her recent travels. She also talks in detail about the science-based reasons why we struggle with our personal practice, even if we have a ton of integrity in other areas of our l...

5 lessons I learned from filming a video series 05.09.2019

Mado steps outside of her comfort zone to film a video series and then goes behind the scenes to share the lessons she learned while shooting the videos. If you’ve been thinking about creating videos of your own, this episode will help you get through the learning curve of using a new technology with less stress and more success.    Episode Highlights:   The thought process and intention behind th...

Building a following as an introvert (on air coaching call) 29.08.2019

Introverts make fantastic yoga teachers, but we have a few extra challenges to face when it comes to building a following.  New Zealand based yoga teacher Dayna Edge is wondering whether she should open her own yoga studio or focus more on private and corporate classes. She recently resigned from her administrative job and is now looking to pursue her passion and teach yoga full time. She wants to...

Beyond Mailchimp; advanced email marketing for yoga teachers. 22.08.2019

Mado shares her experience with switching email marketing service providers, why she made the change from Mailchimp to Convert Kit, and her tips and recommendations for yoga teachers looking to begin using an email service as well as those who are ready to maximize their email marketing.    Episode Highlights:   Why and how yoga teachers might want to use email marketing Mailchimp’s limitations an...

Recent MailChimp Changes with Peter Akkies 15.08.2019

Mailchimp is the most popular email marketing platform for yoga teachers. In this week’s episode, email marketing expert Peter Akkies joins Mado to talk about how Mailchimp’s recent changes to their platform will impact yoga teachers specifically.  Episode highlights: Overview of email marketing, how it has changed, and what is currently trending and effective.  How yoga teachers can utilize email...

Yoga Energetics with Kelly Golden 08.08.2019

Listen in on a practical and  inspiring conversation about how yoga teachers can go beyond the physical in their teaching  Kelly Golden, founder of virabhava yoga, shares how her teaching evolved in response to personal challenges and the surprising way her students responded when she changed her classes from hot power vinyasa to a more slow and subtle practice incorporating energetics.  Episode h...

Getting Comfortable with Being Uncomfortable [On-Air Coaching Call] 01.08.2019

Allison is opening a yoga studio and came to Mado with questions about working with her staff of teachers and finding ways to feel more centered in her personal offering of yoga.    Allison feels called to work with people with injuries and often finds herself connecting with physical therapists and chiropractors. She also expresses that she is unsure about calling herself an expert and yet she fe...

How Technology is Changing Yoga with Alex Haley 25.07.2019

Alex Haley, meditation teacher and assistant professor at the University of Minnesota, joins Mado to discuss the intersection of mindfulness and technology and how those of us who are interested in wellness relate to technology and our tech-driven world. They also talk in-depth about how technology impacts our teaching of yoga and mindfulness, our students, and the people we love.  If you have que...

Why do we study the yoga sutras? 18.07.2019

The Yoga Sutras of Patanjali is considered standard reading in yoga teacher trainings all over the world and many scholars spend a lifetime studying the history and meaning behind this enigmatic text. This week’s episode is an exploration of why, as modern day teachers of primarily yoga posture practice, we study this ancient yogic text.  Insights from this episode include: Why the yoga sutras has...

Science of yoga with Ann Swanson 11.07.2019

Yoga therapist and Science of Yoga author, Ann Swanson, shares insights on the intersection of science and yoga including: Why yoga as an integrated practice is uniquely positioned to make an impact on human wellness. Her struggles integrating science and spirituality - and why she now feels they are inseparable.  How to weave spirituality into your classes in a subtle and accessible manner. How t...

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