Yoga Retreat Secrets

So stoked to share this interview with you. I've had so many questions I've wanted to ask an expert about podcasting for yoga teachers. Who should do one. When in your business cycle - (when you have a product to sell) to launch. Best practices for running your podcast. When to launch yours ( maybe start by getting on other peoples podcasts first) And way more. Jessica Hurley is the ownerF...

So many people have a totally shortsighted mindset when running their first retreat. No business on earth would expect to make money in their first week of business. Expecting to crush it on your first retreat is an equally misleading thought. Instead I recommend you approach your first retreat like you would any business. With a 3-5 year outlook. Or even longer because you are really building you...

The crux of my argument here is simple.  Don't plan retreats for other people.  If the retreat leader is good, they don't need you. If they aren't good, then you don't want to work with them.  What I want to say to my friends in retreat planning businesses, is don't hide in logistics. Put your face out there and stop being scared. You're already doing most of the work and its time t...

On my retreats the guests often keep a running list of potentially bad advice I give. Topics range from posture cues, quotes from ancient scriptures taken out of context, relationship advice and more. While I say this tongue in cheek, I've grown up in the yoga world and seen so much contradiction that the "right way" might just be subjective.  In this podcast I go deep into why I love discoun...

In day 5, I share my thoughts on reaching the goal, samadhi, marketing methods and picking venues.  Theres some really important considerations to get everything in balance and making this fun, profitable, sustainable and successful. Have a listen. 

In day 4 we start to tie the sales page together. The combination of all the work you've done so far comes together in a highly methodical presentation of your offer.  We also lay out the schedule and I share some tips for writing a personal bio that is really about them and not about you. This makes it a compelling sales piece as well. 

Getting deeply connected to yourself will vastly improve your messaging. To do this well, you have to use video. I also cover the idea of an offer stack. This is a way to strive to create as much value in your customers lives as possible. 

In day we cover how to tell great stories. Clarifying your purpose and your unique message.  I also cover dharmify, my method, for creating extreme clarity on your objectives. 

I ripped the audio from my Retreat Wizard Challenge which is my free online webinars. In these next 5 podcasts I share all my methods for planning yoga retreats.  If you want to see the webinar, sign up for my next challenge go to casaom.com/challenge 

Basically the answer is never cancel your retreat. The big mindset shift retreat leaders need to make is that they are building a lifelong business. Each retreat you do builds your future. When running the retreat you increase positive customers. You gather pictures. You gather video. You create testimonials. All the things you need for your future. If you cancel your retreat you miss out on all o...

Webinars to Keep your Community Together

Use my simple journal technique to approach an issue that you need to find a path of healing. 

Amrit Singh from Germany was a teacher of mine in India. We've reconnected and he's become a life coach. He's helping me develop a Casa Om continuity program. So if people make positive change on retreat, they can now have support to bring the retreat home.  He is a great resource for all retreat leaders and will be helping me with all my retreats coming up. Because its a big mistake to...

Serving others will save you. Because if you have extreme clarity in who you are serving and why. You'll be unstoppable. Loss, failure, and setbacks are inevitable. But if you figure out who you're serving, you'll show up with so much more power. 

This will allow you to reach the people that don't yet know you. This is a contribution that you can make to the unknown. 

In fact they are the things that connect us. This is how the vulnerability and story connects us all. Once we are unafraid to to uniquely us, we get so much marketing power.  When you leverage your weakness, you can serve at a much higher level. It creates empathy and connection. 

When you express love for someone two things happens. One they accept you offer and love you back. Option 2, they reject your love. But this is interesting. They still feel good that someone desired them. They still feel like they were included. It is partially at your expense because you feel rejected. But in a life of service, this is a small price to pay. In fact the rejection, can teach you se...

Stop Treating Retreats like Side Chicks. Too many retreat leaders are treating their events as a secondary option. Just like in relationships, its never very good to be half in and half out. Commitment leads to greatness. Here's some ideas on how to respect your offer. 

Looking at your business as a living thing will help understand which type of care it needs. At the infant stage you have to protect it. At the adolescent stage you have to guide it. At the adult stage you need to let it grow into something bigger and better than you. 

Sadhana, Seva and why I hate Facebook ads. Helping other and providing value on a daily basis is my definition of sadhana and seva. 

Sell to the people that don’t know you.  Out in the big world is where the people that really need you exist. Identifying problems that you can solve, opens you up to the vast marketplace. 

I asked my child hood friend & recording artist Jai-Jagdeesh for some advice on marketing for musicians. She was so generous with her time. She recorded these insights on how to work with Spotify, Youtube, digital publishing and more. This episode is especially useful for mantra music, yoga music and musicians in the wellness industry.  Please check her out:  https://www.jaijagdeesh....

The most successful people know that rejection is one of the most important parts of the process. You can listen in here as I go through the emotional feelings as my original launch fails. I loved in the nba playoffs how Luka Doncic said, everyone talks when they win. Michael Jordan said the same thing. Everyone can talk trash when they're up. But the greats do it even when they're losing. Here I...

There is a method to the growth of every major yoga teacher. It looks like a funnel with free stuff at the top followed by books and classes. Then retreats and teacher trainings. Finally at the bottom is some higher end offer. Listen in as I break it down. If you want to develop your own value ladder come on my retreat and I will show you how.  casaom.com/mastermind 

Marketing should be taught as integral to the sharing of yoga practice. If you're bad at marketing, you're bad at teaching yoga.  Here I reframe the idea of marketing as a way to share your teachings and wisdom for free. It then leads people down the path like bread crumbs to places of deeper transformation.