#YFYI Your First Year In

On this episode we’re going to take a look into the constitution. It’s the rule book for the United States of America, so doesn’t it make sense to understand the rules in order for us to play the game and win? Real change starts with education. For more of what I’ve got going on check out: Books: https://www. YOURFIRSTYEARIN.com Follow me on: Instagram: https://www.instagram.com/sonnyd1.0 Tiktok:...

On this episode we’re going to talk about propaganda and how it’s been used throughout history to create certain feelings, change public opinion, and get people to take action. There’s tons of propaganda today and we have to do our due diligence to make sure we’re not just drinking the Kool-Aid. For more of what I’ve got going on check out: Books: https://www. YOURFIRSTYEARIN.com Follow me on: Ins...

On this episode I’m going to introduce some of the leaders of business whom I believe we need to lean into if we are going to create real change. Also I’m talking about why it’s important to expand this group. For more of what I’ve got going on check out: Books: https://www. YOURFIRSTYEARIN.com Follow me on: Instagram: https://www.instagram.com/sonnyd1.0 Tiktok: https://vm.tiktok.com/uBxCNV/ Snapc...

During these chaotic times I’m switching gears and focusing on some inspirational black leaders and the conversation we’re having around racial inequality and injustice. In the wake of George Floyd’s death I hope we don’t lose sight again and have no lasting changes occur. For more of what I’ve got going on check out: Books: https://www. YOURFIRSTYEARIN.com Follow me on: Instagram: https://www.ins...

After Howard leaves Starbucks and starts his espresso bar stores he gets an unlikely investor to come on board in the early stages. After the successful start, another twist in the story, Howard‘s new company purchases Starbucks and so the story goes the revolution begins. For more of what I’ve got going on check out: Books: https://www. YOURFIRSTYEARIN.com Follow me on: Instagram: https://www.ins...

After returning from Italy Howard convinces the owners of Starbucks to let him test the espresso bar idea at one location. It’s an amazing success but they still don’t want to move in that direction so what does Howard do? He quits Starbucks! For more of what I’ve got going on check out: Books: https://www. YOURFIRSTYEARIN.com Follow me on: Instagram: https://www.instagram.com/sonnyd1.0 Tiktok: ht...

On this episode Howard attempts to get hired by Starbucks but after deliberation the owners turn him down. So what happens next? Does he give up and just stay in New York or does he continue his pursuit? We all know how it worked out for us that enjoy Starbucks today, but in the beginning there was a lot of uncertainty. For more of what I’ve got going on check out: Books: https://www. YOURFIRSTYEA...

On this episode we go back to the 1970s and meet Gordon, Jerry, and Zev as they begin the Starbucks coffee, tea, and spice company in Seattle during an economic recession. For more of what I’ve got going on check out: Books: https://www. YOURFIRSTYEARIN.com Follow me on: Instagram: https://www.instagram.com/sonnyd1.0 Tiktok: https://vm.tiktok.com/uBxCNV/ Snapchat: https://www.snapchat.com/add/sonn...

Welcome back it’s time for another series of stories and this week we’re going to be focusing on the great Starbucks coffee company. Join me and find out how a little Seattle coffee shop went from one location to nearly 30,000 locations spanning the globe over the last 50 years. For more of what I’ve got going on check out: Books: https://www. YOURFIRSTYEARIN.com Follow me on: Instagram: https://w...

On this episode we finish the McDonald’s story as Ray Kroc is set to ride off into the sunset. The McDonald’s company on the other hand continues to takeoff like a 🚀 Although Ray’s story may be done, the story of McDonald’s continues. For more of what I’ve got going on check out: Books: https://www. YOURFIRSTYEARIN.com Follow me on: Instagram: https://www.instagram.com/sonnyd1.0 Tiktok: https://v...

On this episode you’ll get introduced to Harry Sonneborn a critical player in the quest to build the empire that we know as McDonald’s. Also how in one business there may be a second business that’s even more important to the success of the first business. For more of what I’ve got going on check out: Books: https://www. YOURFIRSTYEARIN.com Follow me on: Instagram: https://www.instagram.com/sonnyd...

On this episode we learn about Ray Kroc’s beginning and the trials and tribulations of getting that first store up and running. Even though he had the McDonald’s brothers system things did not go as planned. For more of what I’ve got going on check out: Books: https://www. YOURFIRSTYEARIN.com Follow me on: Instagram: https://www.instagram.com/sonnyd1.0 Tiktok: https://vm.tiktok.com/uBxCNV/ Snapcha...

On this episode you’ll get to meet a young Ray Kroc and learn about his adventures on the way to meeting the McDonald’s brothers, which didn’t happen until he was 52 years old! For more of what I’ve got going on check out: Books: https://www. YOURFIRSTYEARIN.com Follow me on: Instagram: https://www.instagram.com/sonnyd1.0 Tiktok: https://vm.tiktok.com/uBxCNV/ Snapchat: https://www.snapchat.com/add...

On this episode we are beginning our next brand study. Our focus for this series is the great McDonald’s Corporation founded in 1940 by the McDonald’s brothers and re-founded in 1955 by Ray Kroc For more of what I’ve got going on check out: Books: https://www. YOURFIRSTYEARIN.com Follow me on: Instagram: https://www.instagram.com/sonnyd1.0 Tiktok: https://vm.tiktok.com/uBxCNV/ Snapchat: https://ww...

Here’s part five of our Ritz Carlton hotel company brand study. Lots of great takeaways and inspirations. For more of what I’ve got going on check out: Books: https://www. YOURFIRSTYEARIN.com Follow me on: Instagram: https://www.instagram.com/sonnyd1.0 Tiktok: https://vm.tiktok.com/uBxCNV/ Snapchat: https://www.snapchat.com/add/sonnydee1_0 Twitter: https://www.twitter.com/sonnydts Facebook: https:...

On today’s episode we continue with part 4 of the Ritz Carlton Hotel Company. For over 100 years The Ritz Carlton has been the epitome of luxury and guest experience. Their hiring process and empowerment of their employees have been key to their success. What can we learn from them? For more of what I’ve got going on check out: Books: https://www. YOURFIRSTYEARIN.com Follow me on: Instagram: https...

On this episode I continue my brand study of the Ritz Carlton hotel company from the book The New Gold Standard by Joseph Michelli. Also a surprise guest stops by🤫 For more of what I’ve got going on check out: Books: https://www. YOURFIRSTYEARIN.com Follow me on: Instagram: https://www.instagram.com/sonnyd1.0 Tiktok: https://vm.tiktok.com/uBxCNV/ Snapchat: https://www.snapchat.com/add/sonnydee1_0...

On this episode we’re continuing our brand study of the Ritz-Carlton hotel company and learning how the reacted to the 1929 financial crisis and others. What did they do and how can we apply it to our current crisis? For more of what I’ve got going on check out: Books: https://www. YOURFIRSTYEARIN.com Follow me on: Instagram: https://www.instagram.com/sonnyd1.0 Tiktok: https://vm.tiktok.com/uBxCNV...

On this episode of the podcast you’re going to hear a live recording that I did while being a virtual guest artist for several of our Paul Mitchell schools. I love connecting with the future of our industry keeping them motivated, inspired, and educated. For more of what I’ve got going on check out: Books: https://www. YOURFIRSTYEARIN.com Follow me on: Instagram: https://www.instagram.com/sonnyd1....

On this episode I’m beginning my brand study with the Ritz-.Carlton hotel company. The New Gold Standard by Joseph Michelli. It’s one of my favorite companies that I’ve studied and there’s so many valuable insights and principles to become a more customer centric business as well as a better leader in business. For more of what I’ve got going on check out: Books: https://www. YOURFIRSTYEARIN.com F...

On this episode as we pivot StoryTime I’m gonna be giving an overview of some of my favorite brands to study. These are iconic and I’m sure you’ve had plenty of interactions with some if not all of them. What can we learn together from these brands? For more of what I’ve got going on check out: Books: https://www. YOURFIRSTYEARIN.com Follow me on: Instagram: https://www.instagram.com/sonnyd1.0 Tik...

Hey guys on this episode I’m doing a case study of the company Red Bull. You might think they are an energy drink company, but that’s not what they think they are. We’ll discuss this and why you might not be what you think you are either.

On this episode I’m reading the bonus material chapter which contains some of my current thoughts at the time about the future and what it looks like for salons and salon owners. This topic and the things I discuss are more relevant today than ever. The pivot that I’ve made and that we all need to make right now has really been forced upon us. For more of what I’ve got going on check out: Books: h...

On this episode you’re going to hear a live recording of the last chapter from YFYI Salon ownership the what if chapter, things to consider as you navigate beyond your first year as a new business owner. For more of what I’ve got going on check out: Books: https://www. YOURFIRSTYEARIN.com Follow me on: Instagram: https://www.instagram.com/sonnyd1.0 Tiktok: https://vm.tiktok.com/uBxCNV/ Snapchat: h...

You’re either growing or you’re dying which one do you choose? May seem like a rhetorical question but for a lot of people they think keeping their business afloat is their only option. Let’s talk about that! For more of what I’ve got going on check out: Books: https://www. YOURFIRSTYEARIN.com Follow me on: Instagram: https://www.instagram.com/sonnyd1.0 Tiktok: https://vm.tiktok.com/uBxCNV/ Snapch...