Obruche Orugbo, PhD
xploreUX Cast
Is your digital products confusing users? This podcast series is your one-stop shop for conquering usability challenges! Join us as we delve into the world of user-centered design, exploring the entire usability testing process from start to finish. We'll uncover how to understand user needs, plan effective tests, analyse results, and leverage insights to create products users love. This podcast caters to all experience levels, offering user research techniques and ethical considerations. Learn how the think-aloud method can supercharge your usability testing for a stellar user experience.
Author
Obruche Orugbo, PhD
Category
Podcast website
Latest episode
Jul 16, 2025
Where to listen?
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Episodes
S2 E004 - How do UX & Data Intersect? 13.01.2025 16:51
Discover how UX and data intersect to drive business growth on the xploreUX Cast. Hosted by bruche, this episode dives into the dynamic partnership between UX and data, exploring how data-driven insights fuel intuitive design and customer satisfaction. Learn about key concepts like data-driven research, prototyping, personalization, and ethical data use, all while uncovering real-world examples fr...
S2 E003 - What is data in the context of UX? 12.01.2025 15:08
In this episode of the xploreUX Cast, I delve into the essential topic of What is data in the context of UX? Data in UX. What exactly is data, and how does it shape user experiences? Discover how raw facts and observations transform into powerful insights that drive better design decisions. Learn how data in UX helps uncover user behaviors, pain points, and opportunities for improvement. From anal...
S2 E002 - What is UX? 09.01.2025 13:20
This episode unpacks the question: What is UX? Whether you’re a beginner or looking to refine your knowledge, this is the place to explore how UX shapes businesses and everyday interactions. We’ll define What is UX?, highlight its impact on usability, accessibility, and desirability, and discuss how it drives growth. Join us to discover What is UX? and why it’s the secret ingredient for success. S...
S2 E001 - INTRO - How UX and Data Can Drive Business Growth 08.01.2025 6:10
Happy New Year, and welcome back to the xploreUX Cast! I’m your host, Obruche, and we’re kicking off an exciting new season: How UX and Data Can Drive Business Growth. This season, we’ll explore 25 engaging topics that highlight how combining UX and Data can create meaningful user experiences and unlock business opportunities. In this first episode, we introduce the powerful connection between...
0031 Lost Deliveries, Lost Customer Trust: Insights from JUST EAT’s UX Flaws 31.12.2024 18:55
Explore the UX flaws in the JUST EAT App through a personal story of lost deliveries and eroded trust. Discover actionable design strategies to improve customer experience, rebuild trust, and prioritise empathy in systems. A must-listen for designers and businesses! UX BOOKS The UX Consultant Playbook 1: Bridging User Insights with Business Goals - https://amzn.eu/d/5aP0gnz The UX Consultant Play...
0030 Usability Testing Across Cultures - Bridging Diverse User Needs 23.10.2024 16:12
In this episode of the xploreUX Cast, I explore the critical topic of Usability Testing Across Cultures. This episode delves into how to design user-friendly experiences for a global audience. You’ll learn why cultural differences in design, user behavior, and interaction styles matter, and how top companies like Google and Airbnb tailor their platforms to succeed worldwide. Packed with real-wor...
0029 Usability Prototyping - Iterative Design Based on User Feedback 16.10.2024 13:08
In this episode of xploreUX Cast, I delves into the critical role of usability prototyping and iterative design, mphasising the importance of user feedback in creating intuitive products. Listeners will discover practical steps for implementing usability prototyping, from defining clear objectives to conducting usability tests with real users. The episode showcases real-world examples, like Dr...
0028 Usability Needs Analysis - Identifying Critical Pain Points 09.10.2024 11:32
Welcome to the xploreUX Cast, where listeners are guided to truly understand their users. In this episode, I delves into usability needs analysis, emphasising how to identify critical pain points that can hinder user experiences. Listeners will discover the importance of defining user personas, conducting effective interviews and surveys, and utilising observational research to uncover hidden is...
0027 - Mastering User-Centered Design Thinking for Usability Testing 30.09.2024 12:44
Welcome to xploreUX Cast, your go-to podcast for mastering the art of user experience! I'm your host, Obruche, and in today's episode, we’re diving deep into a game-changing topic: Mastering User-Centered Design Thinking for Usability Testing. Whether you're a seasoned designer, product manager, or just curious about design, this episode will equip you with tools to make your products truly user-f...
0026 - How User Feedback Loops Work and Their Importance 30.08.2024 10:56
Discover how user feedback loops transform digital design in this episode of xploreUX Cast. Learn how continuous user insights drive product improvements, making experiences more intuitive and user-friendly. Head over to “x” at xploreUXCast, tweet your experiences with usability heuristics! We’d love to hear from you. SUBSCRIBE TO OUR NEWSLETTER xploreUX Newsletter G E T I N...
0025 - Ethnographic Studies: Uncovering Hidden Usability Needs 02.08.2024 13:22
Ethnographic Studies: Uncovering Hidden Usability Needs Welcome to xploreUX Cast with your host, Obruche! Discover how ethnographic studies reveal hidden usability needs overlooked by traditional testing. Learn how immersive observation in users' natural environments uncovers invaluable insights for designing better products. Join us as we dive into real-world examples and discuss the impact o...
0024 Analysing User Tasks: Foundation for Usability Testing 09.07.2024 14:12
Welcome back to XploreUX Cast! I'm your host, Obruche, and in today’s episode, we’re diving deep into the essential foundation of effective usability testing: analyzing user tasks. We'll explore why understanding user tasks is crucial, how to conduct an effective analysis, and how these insights pave the way for a seamless product experience. Think of usability testing as a theatrical pr...
0023 - The Role of User Stories in Usability Testing 25.06.2024 13:58
xploreUX Cast: The Role of User Stories in Usability Testing In this episode of xploreUX Cast, I uncover how user stories can transform usability testing into a user-centered powerhouse. User stories distill complex user needs into simple, actionable narratives, providing a bridge between technical specifications and real-world usability. Join us as we delve into how these concise stories guide de...
0022 Accessibility in Usability: Addressing Diverse User Needs 16.06.2024 13:07
Making Usable and Accessible Designs | xploreUX Cast Is your website or app easy for everyone to use? In this episode, we talk about why accessibility is crucial. We'll explain how making your product accessible can benefit all users, improve your business, and enhance your brand. Learn simple tips to design better, including following WCAG guidelines and using tools like WAVE. Join us for eas...
0021 User Profiling - Segmentation for Robust and Reliable Usability Testing 29.05.2024 13:52
Welcome to UXplore Cast! User Profiling - Segmentation for Robust and Reliable Usability Testing Usability is like oxygen: essential but often unnoticed when everything works smoothly. A confusing website or product can quickly turn a positive experience negative. This is where effective usability testing comes in. However, even the best-designed tests can miss the mark if you target the wrong aud...
0020 Usability Heuristics - Guiding Principles for Testing User Needs 26.05.2024 13:35
🎙️ xploreUX Cast: Usability Heuristics: Guiding Principles for Testing User Needs 🎙️ 🔦 Usability heuristics are essential tools for UX professionals, helping identify potential issues before users encounter them. They ensure designs are intuitive, efficient, and delightful to use. By listening to this episode, you’ll gain a deeper understanding of usability heuristics, learn how to apply them...
0019 Defining Usability Goals: Setting the Stage for Testing 22.05.2024 16:28
Here's a concise version of the previous answer focusing on SEO optimization: Target Keywords: Usability Goals, Usability Testing This episode of xploreUX cast dives into defining usability goals, the crucial first step for successful usability testing. Clear goals act as your compass, guiding everything from test design to participant selection. Usability goals are specific, measurable object...
0018 Contextual Inquiry - Diving Deep into User Needs 19.05.2024 18:13
Listen to the xploreUX Cast and discover how Contextual Inquiry can transform your understanding of user needs. In this episode of xploreUX Cast, we unlock the secrets of Contextual Inquiry, a powerful user research technique for UX designers. Go beyond surveys and interviews! Learn how to observe users in their natural environment to uncover hidden needs and design experiences that truly resonate...
0017 The Psychology of Usability - Understanding User Needs 14.05.2024 17:28
xploreUX Podcast: The Psychology of Usability - Understanding User Needs Do you ever wonder why some apps are just so easy and enjoyable to use, while others leave you feeling frustrated and confused? The answer lies in the fascinating world of usability psychology! This episode of xploreUX dives deep into the minds of users, exploring the hidden desires, emotions, and thought patterns that shape...
0016 The UX Landscape - Navigating Usability Challenges 06.05.2024 15:00
The User Experience Landscape: Navigating Usability Challenges Feeling lost in the ever-changing world of UX ? This episode of xploreUX dives into the exciting yet challenging world of User Experience (UX) design. I explores the key challenges UX professionals face today, from keeping up with mobile-first design to navigating the tightrope between personalization and data privacy. I also explore s...
0015 Empathy in Design: Connecting with User Usability Needs 29.04.2024 19:06
Empathy in Design: Connecting with User Usability Needs Ever wondered what empathy really means in design? This episode dives into how understanding your users leads to better products Join me, Obruche your host of xploreUX Cast, as I explores the power of empathy in UX design I’ll cover the benefits, challenges, and tips for building this crucial skill Learn how to put yourself in your users'...
0014 5x Faster UX Research with AI 21.04.2024 12:38
🎙️ Welcome to the xploreUX Cast! I'm your host, Obruche, inviting you on a journey through the evolving realm of UX research. Join me as we unravel the symbiotic relationship between AI and human expertise, shaping the future of rapid UX research. 🚀 In this episode, we'll debunk misconceptions surrounding AI's role and embrace its potential as a catalyst for enhancing our UX research...
0013 - Exploration of HCD and Usability Requirements 09.04.2024 14:38
This podcast episode dives into the world of Human-Centered Design (HCD) and usability requirements. In this episode I explained how HCD puts users at the forefront of the design process, ensuring products are user-friendly and meet their needs. This episode explores how to uncover usability requirements through user research, scenario building, and competitive analysis. It also discusses the bene...
0012 User Behaviour - Insights for Usability Improvement 03.04.2024 22:48
Delving into User Behaviour - Insights for Usability Improvement | xploreUX Cast This episode of the XploreUX Cast dives deep into the fascinating world of user behaviour and why it's crucial for creating successful digital products. Host Obrukhe explains how understanding how users interact with your product is the key to crafting a smooth and satisfying experience. Key Takeaways: What User B...
0011 - Identifying User Pain Points Through Usability Testing 27.03.2024 14:54
Identifying User Pain Points Through Usability Testing In this episode of xploreUX Cast, we delve into the world of usability testing and how to create user-friendly products by identifying user pain points. Struggling users mean lost sales and frustrated customers. Usability testing is like inviting users to try your product and see where they get stuck. These pain points are gold! Why do user pa...
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