Robert Vernick, Peter Yeung

XChateau Wine Podcast

Arts EN ↓ 222 episodes

A podcast delivering wine perspectives ex-chateau. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights. Hosted on Acast. See acast.com/privacy for more information.

Author

Robert Vernick, Peter Yeung

Category

Arts

Podcast website

xchateau.com

Latest episode

Jul 7, 2026

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Episodes

Library Release - Getting Inside Bordeaux w/ Jane Anson, janeanson.com 23.06.2023

Accidentally filling the big shoes of Michael Broadbent and Steven Spurrier, Jane Anson, wine critic, author of Inside Bordeaux , founder of janeanson.com, and former Bordeaux correspondent for Decanter for nearly 20 years, is one of the world's foremost experts on the wines, history, and region of Bordeaux. Having lived in Bordeaux since 2003, Jane shares her deep insights into how Bordeaux...

State of the Wine Collector w/ John Jackson, Dallas 10.06.2023

Checking in on how collectors are weathering current economic conditions, John Jackson (IG: attorneysomm ; YouTube: attorneysomm ) provides insight into the Dallas, Texas wine market.  From their wine clubs to how collectors learn about new wines and buy them, John delivers deep insight into the Dallas market as of May 2023.  John also details some of his journey on social media with Ins...

Expanding your Impressions and Senses w/ Hoby Wedler, Tasting in the Dark 26.05.2023

Trained in chemistry and born blind, Hoby Wedler , an entrepreneur and sensory expert, has trained his palate to pick up aromas and nuances in wine more acutely than most.  Hoby describes how he does "Tasting in the Dark," which helps wineries connect with buyers and his thoughts on accessibility in the wine industry.  Detailed Show Notes:  Hoby's background Born blind, studied hist...

Digital Transformation of Online Grocery & Wine w/ Jessica Kogan, Vintage Wine Estates 11.05.2023

Fueled by the pandemic, grocery stores have made significant investments in selling digitally, with wine being an essential growth category for online sales.  With estimates of ~$6B in wine sold through online grocery by 2025, Jessica Kogan, Chief Growth & Experience Officer of Vintage Wine Estates , gets into the trends, key success factors, and the opportunity that online grocery repres...

Library Release - Selection and Differentiation in Grocery Wine w/ Curtis Mann MW, Albertson’s 28.04.2023

Grocery stores are one of the biggest sales channels for wine. Curtis Mann, Group Vice President of Alcohol of the Albertson’s Companies , gives us the inside scoop on buying trends, how to sell into Albertson’s, and the rise of the use of digital. Learn about the dynamics of the grocery wine market and what makes Albertson’s “locally great, nationally strong.” Detailed Show Notes: ...

Playful Concept, Serious Wines w/ Kyle MacLachlan, Pursued by Bear 21.04.2023

Being a celebrity helps and hinders the launch and selling elements of a wine venture.  Kyle MacLachlan , an actor with a broad base of work from Twin Peaks to Sex & the City to The Flintstones, details his journey of starting Pursued by Bear (“PBB”) in Walla Walla, Washington and how he thinks about imbuing his personal brand with the wine brand. From getting approval for the brand name...

Library Release - The Benefits of a WSET Wine Education w/ Peter Marks, MW of the Napa Valley Wine Academy 13.04.2023

Educating students about wine is more about the “psychic paycheck” than the monetary one for Peter Marks, MW, partner and Vice President of the Napa Valley Wine Academy (“NVWA”), the leading provider of Wine & Spirit Education Trust (“WSET”) courses globally. Peter tells us about the different levels of the WSET (from Level 1 to Diploma), the full costs of wine education, and the benefits...

Library Release - The Hardest Wine Exam in the World w/ Mark de Vere, MW 06.04.2023

The hardest wine exam in the world, an elite community of >400 wine professionals, and learning how to engage with wine more. All those elements describe the Institute of Masters of Wine and the Master of Wine (“MW”) exam. MW Mark DeVere tells us how becoming an MW landed him a full-time job in Napa to all the rigors required to pass the MW exam. This a must-listen episode for those c...

What Price Communicates for Fine Wine 23.03.2023

There’s a lot of data hidden in a price…and a lot to consider by wineries when they set the price. During the Nov 2022 wine2wine conference in Verona, Italy, host Peter Yeung presented the five factors that price communicates for fine wine. Building off his research for Luxury Wine Marketing , Peter dives into the various messages embedded in a winery’s decision to set price.  Detai...

Library Release - Dissecting the Price of Luxury Wines 11.03.2023

This Library Release was selected in conjunction with the next episode discussing pricing and was initially released on December 2nd, 2020. Robert and Peter discuss how luxury wines are priced, delving into the core insights from the Pricing Chapter of Peter’s book, Luxury Wine Marketing . They discuss the luxury wine price segments, the types of luxury wine buyers, and how you need everythin...

State of the Wine Collector w/ Charlie Fu, Los Angeles 02.03.2023

With a lot of economic uncertainty in early 2023, the fine and luxury wine space has remained relatively robust. Charlie Fu, an LA-based lawyer, wine collector, Wine Berserkers moderator, and caviar purveyor , gives us his thoughts on the state of the wine-collecting market. From Dry January, how they find new wines, navigating price increases, and Berserker Day, Charlie provides a good...

Waste Prevention through Competitions and Chocolate w/ Katie Jackson, Jackson Family Wines 23.02.2023

Jackson Family Wines is at the forefront of many sustainability efforts as one of the world’s largest wine companies, with >40 wineries. Though they have made significant efforts in renewable energy, climate change, and social impact; they have also done a lot with waste prevention and green purchasing. Katie Jackson, a 2nd generation family member, leads these efforts to become more susta...

Becoming a Sustainability Brand w/ Joseph Brinkley, Bonterra Organic Estates 16.02.2023

Now known as Bonterra Organic Estates , Bonterra has long been associated with organics. But, they have pushed well beyond that with sustainability processes and certifications such as Climate Neutral, True Zero Waste, and now focusing on Regenerative Organics. Joseph Brinkley, Director of Regenerative Farming, describes the history and communication processes that have led Bonterra to b...

The Payback of Energy Efficiency w/ David Duncan, Silver Oak 10.02.2023

As a lifelong hunter, David Duncan, CEO & Proprietor of Silver Oak in Napa Valley, has a keen appreciation for nature. This has driven David and Silver Oak to pursue many sustainability investments, including being the 1st existing winery and new build winery to be LEED Platinum certified and be at the forefront of energy efficiency for the last 20 years. From solar panels to using waste heat...

Accessing the Creativity of Diversity w/ Maryam Ahmed, Maryam + Company 03.02.2023

Sustainability is as much about people as it is about the land. That’s how Maryam Ahmed, founder of Maryam + Company and the Diversity in Wine Leadership Forum , connects Diversity, Equity, & Inclusion (“DEI”) to sustainability. Maryam shares how DEI creates access and relevance to new customers and markets for wine and how “doing the work” creates significant ROI for businesses. &nb...

Blocking & Tackling of Biodiversity w/ Drew Bledsoe & Josh McDaniels, Bledsoe Wine Estates 26.01.2023

Sustainability is just good business practice, according to Drew Bledsoe, former New England Patriots Quarterback and now founder and proprietor of Bledsoe Wine Estates , comprising three wineries in Washington and Oregon. Josh McDaniels, CEO, and Drew discuss their biodiversity initiatives in detail, as well as their people and packaging efforts, as part of their sustainability ethos. F...

Bats, Bottles, and Baking Soda: Battling Climate Change w/ Marie-Catherine Dufour, Bordeaux Wine Council 19.01.2023

With a goal of 46% carbon reduction by 2030 and 6,000 companies to wrangle, Marie-Catherine Dufour, Technical Director of the Bordeaux Wine Council , has a big job to undertake. With an action plan that covers five key climate change strategies, Bordeaux can become carbon neutral by 2050. Some of those strategies include promoting bats to combat grape moths, reducing the weight of bottle...

Sheep, Ducks, Chickens, & More w/ Dan Fishman, Donum Estate 12.01.2023

Known for its world-class art collection and Pinot Noirs, Donum Estate is also serious about sustainability, investing heavily in integrated pest management and biodiversity. Dan Fishman, the winemaker, discusses the benefits and tradeoffs of moving to organic and regenerative farming with an IPM framework. From sheep, ducks, and chickens to mealybug destroyers, it’s creating a diverse ecosystem t...

Saving Water in the Desert w/ Joan Esteve, Raimat 06.01.2023

Building an entire ecosystem in the desert requires water at its core. With a 3,000-ha property that includes 2,000ha of vineyards, a winery, and a town to support it, Raimat , part of the Cordorniu Group, has been at the forefront of sustainability, particularly with water efficiency. Joan Esteve, General Manager, explains how >€5M of investment has substantially reduced water usage and m...

Designing Allocated Offerings w/ Byron Hoffman & Tyson Caly, Offset 30.12.2022

Focused on the 20% of the wine market doing things differently, Byron Hoffman and Tyson Caly, co-CEOs of Offset , are focused on enabling “Brand Differentiated Commerce.” At the intersection of design and technology for wine, Offset has significant experience operating allocated offerings of wine. These unique event-based sales methods, which limit how much customers can buy, create new challenges...

Creating a Destination in Texas w/ Eva Horton, Flat Creek Winery 16.12.2022

With a California-like atmosphere, Texas wine country enjoys a strong local following. Eva Horton, the owner of Flat Creek Estate , shares how they are creating more than a Texas winery but a destination. With multiple venues, including a full-service restaurant and a disc golf course, Flat Creek is getting visitors to come back and enjoy the estate and wines.  Detailed Show Notes:&...

Shattering Glass Ceilings w/ Jen & Zach Pelka, Une Femme 01.12.2022

In less than three years, Jen & Zach Pelka, the sister and brother co-founders of Une Femme, have taken what was supposed to be an in-house wine brand for their Champagne Bars The Riddler to the fastest-growing sparkling wine in the US. Leveraging data from The Riddler sales with a mission of promoting women and enabling the shattering of glass ceilings, Jen & Zach have taken a CPG approac...

Library Release - Wine Preservation: Tom Lutz, Repour 24.11.2022

In this episode, Robert Vernick and Peter Yeung interview Tom Lutz, Founder & Creator of Repour Wine Savor, one of the leading new inventions in wine preservation technology. We discuss the technology, how people have learned about it, the differences between Coravin and Repour, and what the future holds.    Other topics covered in this episode include: Tom is a chemist by trade (he...

Selling Celebrity w/ Albert Hammond Jr. of Jetway & The Strokes 16.11.2022

Being the lead guitarist of the band, The Strokes , and with a celebrity roster of investors including Joaquin Phoenix, Owen Wilson, and Nick Hoult, one might believe that Albert Hammond Jr.’s new wine seltzer, Jetway , should have an easy path to take off. However, creating a product from ideation to quality in a can, starting a new business and raising money, and getting that wine seltzer into s...

Enhancing the Enjoyment of Wine Collecting w/ Elton Potts, Vine Vault 02.11.2022

Catching the wine bug from the nudge of a physical trainer, Elton Potts, Founder & Managing Partner of Vine Vault , has built a business focused on enhancing the enjoyment of wine and wine collecting. From full-service wine storage to refrigerated shipping to hosting wine events, Vine Vault has grown rapidly and serves six markets in the US.   Detailed Show Notes:  Elton’s...

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