🐷 WUPPLES®

Want more tips and tricks? (⁠ click here ⁠) Hi there! You've created a high-quality video for your business. You're confident it will get people excited about your products, build brand awareness and help you connect with your target audience. You can't wait to share it with the world. What next? Distributing your video on the right channels is essential for your video’s success. Without planning...

Want more tips and tricks? (⁠ click here⁠ ) Hi there! Video marketing has many incredible benefits, but there’s one that stands above all the others: They will drastically improve SEO! Search engine optimization is an important part in every marketing strategy. After all, a well-optimized page can generate tons of highly-targeted traffic to your website, and guide prospects into your sales funnel....

Want more tips and tricks? (⁠ click here ⁠) Hi there! When it comes to creating successful video marketing campaigns, it all comes to down one main thing: CTA's! It's important that you always optimize your content with a clear and concise direct call-to-action (CTA). Keep in mind that a CTA doesn't always mean you're directing viewers to a sales page or lead page, though. You could also: * Ask th...

Want more tips and tricks? ( ⁠click here ⁠) Hi there! Today, we're talking about how you can use a combination of the power of video marketing with the traffic volume available on Facebook/Meta. Are you currently using the Meta platform to grow your audience? If not, now is a great time to get started! The organic reach of videos that are featured on Facebook/Meta is 135% higher than that of image...

Want more tips and tricks? (⁠ click here ⁠) Hi there! Did you know that videos can breathe new life into your marketing campaigns in a way that few other strategies can? To start, let's take a closer look at each stage of the typical customer journey. 1: Awareness At the top of your funnel, you’ll find people who are unfamiliar with your brand. This is the stage when they have just discovered your...

Want more tips and tricks? (⁠ click here⁠ ) Hi there! Video marketing is more popular than ever before. Brands, both small and large, are using video to connect with their audiences in a deeper, more meaningful way. Videos are the best way to show behind-the-scenes content, showcase product demos and provide customer testimonials that highlights your brand. And that's not all! Videos aren't just a...

Want more tips and tricks? (⁠ click here ⁠) Hi! Welcome to the final email about live video marketing! We hope this has been both helpful and enjoyable. Before we close off, we have one more important thing to cover: optimization. Once you get into the rhythm of producing live videos, the next step is to evaluate your performance and optimize. This way, you get more bang for your buck (and effort)...

Want more tips and tricks? ( ⁠click here ⁠) Hi there! In the last lesson, you read about three examples of brands successfully using live video to further their outreach and continuously grow their businesses. Today, we’ll be looking at how you can use live video to generate immediate sales. The difference between our previous email and this one is soft-selling and hard-selling. Soft-selling refer...

Want more tips and tricks? (⁠ click here ⁠) Hi! One of the best things you can do for your business is to study the competition. This is especially true when it comes to live video marketing. Look at the thought leaders and influencers in your market. How are they using live video to further their brand, maximize their outreach, and connect with their target audience? In this email, we'll take a q...

Want more tips and tricks? (⁠ click here ⁠) Hi there! As promised in our previous email, today we’ll cover how to improve the quality of your live videos using software. The software in question is an encoder. We won’t go into the specifics of how encoders work. However, the bottom line is that if you want creative control and top-notch quality, you need an encoder. Encoders are what your favorite...

Want more tips and tricks? (⁠ click here ⁠) Hi there! In today’s lesson, we’ll take a look at the gear that goes into making live videos. First things first, live video can be done entirely from your smartphone. So if you’re just starting, not sure if live video makes sense for your business, or have a tight budget, you don’t need fancy or expensive gear. That being said, investing in some equipme...

Want more tips and tricks? ( ⁠click here⁠ ) Hi there! When it comes to live video, choosing the right platform is one of the easiest ways to set yourself up for success. In fact, it's one of the most important first-steps to positioning yourself in a way where your videos will gain the most traction. Different platforms are suited for different types of content, so you want to make sure you’re cho...

Want more tips and tricks? (⁠ click here ⁠) Hi there! Welcome to the first of several emails about live video marketing. Throughout this series, we’re going to dive into live video marketing so that you can implement it in your own business to maximize outreach and cultivate a loyal following. Video and live video are popular for a good reason! They’re more engaging than any other media format, an...

Want more tips and tricks? ( ⁠click here ⁠) Hello, After going over the report and reading my YouTube In-Stream Ad series, we can honestly point out that basically the most effective ad type is the In-Stream type, however this may not always be the case. It does on average have the lowest price points and the highest ROI... However, because it gives the video viewer the option to skip the ad befor...

Want more tips and tricks? ( ⁠click here ⁠) Hi, When you’re looking for videos, try to find videos that: •Have a decent number of views •Have at least a few comments, mostly positive •Have more likes than dislikes You want to pick videos that people are actually watching and liking, because you’ll know those people are interested in the topic and that people are responding positively to the video....

Want more tips and tricks? (⁠ click here ⁠) Hello, Welcome to Day Five of my YouTube In-Stream Ad series! Today is the biggest day, because you’re going to learn how you can legally steal traffic directly from your competitors. This is very powerful stuff, because if you really keep an eye on your competitors, you can figure out which ones have the most successful videos in terms of views, comment...

Want more tips and tricks? (⁠ click here ⁠) Welcome to Day Four of my YouTube In-Stream Ad series! Yesterday we looked at the different types of videos you can create and some tools you can use to make them. Today we will be looking at the different ways you can target viewers on YouTube. There are a few different options you can use to target viewers with in-stream ads. We will take a look at eac...

Want more tips and tricks? (⁠ click here ⁠) Welcome to Day Three of my YouTube In-Stream Ad series! Yesterday we looked at ways you can potentially increase conversions on your YouTube video ads. Today we are going to take a look at some of the different types of videos you can create, and the tolls you can use to create them. First of all, you need to be sure you are creating the type of video th...

Want more tips and tricks? (⁠ click here ⁠) Welcome to Day Two of my YouTube In-Stream Ad series! Today we’re going to take a look at some ways you can boost your conversions with in-stream ads on YouTube. The first thing you’ll want to do is make sure your landing page has a conversion pixel on it. The conversion pixel is basically an invisible image that is pulled whenever someone loads your lan...

Want more tips and tricks? (⁠ click here ⁠) Hi, Welcome to Day One of my YouTube In-Stream Ad series! Have you tried YouTube advertising? If you haven’t, you really ought to consider giving it a try. YouTube has over a billion... (yes, billion, with a B) users, and they get an insane amount of traffic each day. Plus, users are always looking for something specific, so it’s easy to target the peopl...

Want more tips and tricks? (⁠ click here ⁠) Hi! In today's lesson, I'll share some additional tips that I hope will help you create high- converting YouTube ads. To start, you need to spend time carefully evaluating all ad type options, so you can choose the best one for your goals. One thing about YouTube ads is that there are so many different formats available, from display ads to skipp...

Want more tips and tricks? (⁠ click here ⁠) Hi! Launching a successful video ad campaign isn't as difficult as you may think, but there are ways that you can easily optimize your video campaigns for maximum results. Let's take a look at a few tips to help you get started: 1: Define Metrics When looking over your ad results, there are several categories that provide important information. T...

Want more tips and tricks? (⁠ click here ⁠) Hi, YouTube’s advertising platform is robust, powerful and capable of endless optimization tweaks. However, your ads overall success will depend on how well it connects with your core audience. That means that you need to take time to research your market so you can create an ad that resonates with your demographic. Hook, Line & Sinker A powerful hoo...

Want more tips and tricks? (⁠ click here ⁠) Hi, In a previous lesson, we discussed creating a video using Animoto. Today, we’ll talk about Wistia. You can “use our software and your videos to grow your business,” according to the Wistia website. There’s a free account but you get more with a paid subscription, of course. The first thing you need is a video. Use Wistia’s Record feature to shoot wit...

Want more tips and tricks? (⁠ click here ⁠) Hi! In our previous lesson, we discussed using Google’s “Find My Audience” to locate a better target audience for your ads. Today, we’ll take a look at using Animoto to get started with YouTube ads. Animoto is made to be an easy-to-use program. You just drop and drag elements to create your video ads. They have a free service, but most of the really usef...