Alexandra Howson PhD

Write Medicine

Write Medicine is the podcast for medical writers and CME professionals who want to create education that actually changes clinical practice. Hosted by Alexandra Howson, PhD—a 20-year CME strategist, Fellow of ACEHP, and author of WriteCME Roadmap—the show delivers expert interviews, actionable frameworks, and honest conversations about the craft and business of CME writing. With 155+ episodes and a curated library organized by career stage, Write Medicine meets you where you are—whether you’re exploring CME for the first time, building your portfolio, or refining your positioning as a strateg...

Author

Alexandra Howson PhD

Category

Education

Podcast website

www.writemedicine.com

Latest episode

Feb 25, 2026

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Episodes

Embracing Uncertainty: Connecting Creativity and Care in Medicine 31.05.2023

Recently I read Tornado of Life: A Doctor’s Journey Through Constraints and Creativity in the ER by Jay Baruch, MD. It's a collection of linked essays, so you can dip into the book in small, snatched moments without losing momentum. If you need an introduction to the always challenging, sometimes messy, but ultimately humanizing work that clinicians do at the acute end of care, this is a great sta...

Assessing Readiness for Change in Clinical and Community Education Interventions 24.05.2023

Transforming our own habits is notoriously challenging and changing clinical practice habits even more so. But my guest today shares strategies that CME practitioners can apply to education design and implementation based on understanding clinician readiness to change. Sara Johnson PhD is a leading expert in behavior change science. Along with Dr. Kerry Evers, she is co-President and CEO of Pro-Ch...

East Meets West: Exploring the European CME Landscape 17.05.2023

Ready for a tour of the European Continuing Medical Education environment? Eugene Pozniak is Managing Director and CEO of Siyemi Learning, an independent medical education provider established in 2006. In fact, Siyemi Learning is the first non-US organization to be accredited by the Accreditation Council for Continuing Medical Education (ACCME) and is uniquely also accredited on the other side of...

Crafting Rich Learning Experiences to Optimize Education 10.05.2023

Instructional designers are the architects of learning experiences.  In this episode, Parker Grant PhD, the co-founder of IDLance, an instructional design freelance agency, discusses the learning process, how to use learners’ experiences to optimize education, and where instructional designers go for their story inspiration.  Parker advises, “In adult learning, what's really important to know, is...

Navigating the World of Medical Writing 03.05.2023

What qualities do medical writers need? This is a question I'm frequently asked. In this episode, expect to hear some robust answers—whatever your niche, specialty, or area of focus. Holly Hagan MSc, Success Coach for Medical Writers, believes that all medical writers require diplomacy, intellectualism, inquisitiveness, and resourcefulness as fundamental qualities to thrive. Authentically embodyin...

Turning the Tables: My Personal Journey into CME Writing 26.04.2023

In this episode of Write Medicine, the tables are turned as I’m interviewed by guest host Holly Hagan. We talk about my own personal journey into CME writing, including how joining the Alliance for Continuing Education in the Health Professions was a turning point in my business. Being a part of this community has given me the opportunity to learn about new developments in the field and connect wi...

The Vital Role of Integrity and Trust in CME 19.04.2023

If you've been in the CME field for more than a hot minute, you'll know that Graham McMahon MD, MMSc is a medical educator, researcher, and practicing endocrinologist. He is the President and Chief Executive Officer of the Accreditation Council for Continuing Medical Education (ACCME®) and an Adjunct Professor of Medicine and Medical Education at Northwestern University. Today, we're talking about...

Writing Your Own Success Story as a Freelance Medical Writer 12.04.2023

Clinicians, academics, or researchers transitioning into freelance medical writing—whether it's CME-focused or not—often worry about whether it’s the right move to make and whether there will be enough work to support their goals.   In today’s episode, long-time freelance medical writer Jonathan Agnew PhD, MBA brings a sense of reassurance to these questions and emphasizes the potential for abunda...

Power Up Your CME/CE Writing Strategy with the Art of Negotiation 05.04.2023

Christine Welniak is an independent medical writer who specializes in cardiology and diabetes. She values opportunities to develop content that helps healthcare providers learn about new treatments that could improve patient outcomes. Christine contends that "content is king" and is central to producing high-quality CME/CE writing. Learning the art of the pitch in her previous life on Wall Street,...

Should You Go Down the Rabbit Hole? 29.03.2023

The medical and CME writers I teach often worry about how to rein in a tendency to burrow into the rabbit hole. If you're a medical writer, I'm sure you know what I mean. That tendency to get led into or follow the delicious temptations of information, data, and stories that bear a family resemblance to the project you're working on, but are not quite on track. The stories that are fascinating and...

Robust Outcomes Frameworks for Effective CME/CE 22.03.2023

The CME/CE field has increased its focus on outcomes over the last decade. As a result, outcomes reports now involve a more bespoke process, showcasing more detailed targeted data presented in a visually appealing way. Angelique Vinther CHCP is an independent data and outcomes consultant who has specialized in IME reporting for 14 years.  She focuses primarily on data collection and analysis metho...

How Clinicians Can Pivot to a Fulfilling Career in Medical Writing 15.03.2023

The content creation process in continuing education for health professionals (CEHP) combines both art and science. As a result, creating content for continuing education attracts people who are synthesizers, information seekers, and creators—like academics, researchers, or health professionals looking for a career change.  In EP 46 we explore taking the leap from clinical work to medical writing...

Joint Accreditation: Evolving Best Practices in IPCE 08.03.2023

Diana Durham PhD, FACEHP is an accreditation strategist who has worked in CME/CPD since the 1990s. Diana has served in many leadership roles, including for the Veterans Health Administration, U.S. Department of Veterans Affairs. We talk about the accreditation process in general and the evolution of joint accreditation in interprofessional continuing education (IPCE). And we consider how IPCE is e...

Rapid Publishing in a Era of Transparency 01.03.2023

Medical research has the potential for far-reaching implications for individuals and society. Peer review remains the gold standard to ensure high-quality information. However, traditional journal submission involves an extensive process that is often costly, and time-consuming process. Mark Riotto is the founder and president of The Research Post, a peer-reviewed, open-access publishing channel....

Balancing Body Maintenance for Medical Writers 22.02.2023

Sedentary lifestyles pose significant well-being challenges to western cultures. For example, prolonged periods at a desk affect posture, mental and physical health, and stress levels. Those of us working in continuing medical education and continuing education for health professionals are no exception to these risks and we can all benefit from a proactive approach to injury prevention.  Eva Stabe...

Nurture Connection: Tell Them a Story 15.02.2023

Storytelling cultivates authentic connections and inspires curiosity in our audiences. At the same time, arousing emotions can enhance the learning experience in professional development and continuing education scenarios, like continuing medical education/continuing education in the health professions (CME/CEHP). Today with Ben Riggs, author, writing coach, and Senior Communication Specialist for...

Find Your Writing Voice: BONUS Episode 15.02.2023

In this bonus episode of Write Medicine I talk with Ben Riggs about writing voice. Ben is Senior Communication Specialist for Kettering Health and author of Tell Them A Story. He shares insights on three components that contribute to writing voice: level of formality, syntax and use of metaphor. Connect with Ben LinkedIn Resources Riggs B. Tell Them a Story . Using narrative nonfiction in your eve...

Multifaceted Dynamic Patient Cases in CME/CE 08.02.2023

The Accreditation Council for Continuing Medical Education (ACCME) encourages the inclusion of the patient perspective within CME activities. And patient cases are a great way to meet this recommendation. Allison Armagan, Pharm. D. a content and education director specializing in creating interactive patient cases, joins me in this episode to talk about how to create multifaceted, dynamic patient...

Evolving CME/CE with Outcomes Reports 01.02.2023

Providers of accredited education for health professionals need to demonstrate that education activities have changed learner behavior and healthcare quality for the better.  One of the best ways to show positive change is via outcomes reports. In episode 39 of Write Medicine, Medical Writer and Certified CME Professional Andrew Bowser ELS, CHCP talks about outcomes. Andy is the owner and lead dev...

Fearless Freelance Marketing in CME Writing and Beyond 25.01.2023

Are you fearless in your marketing?  If not, I got good news for you.  Lori De Milto, author of The fearless Freelancer is talking with me on this episode of Write Medicine. We explore effective marketing for freelance writers and others working in medical communications, the importance of cultivating a freelance mindset, and how to embody grit, resilience, and confidence in your marketing. Wherev...

Digging Deeper with Root Cause Analysis 14.01.2023

Continuing medical education planning usually includes a needs assessment.  But sometimes it’s pretty challenging to get to the root cause of clinical or professional practice gaps, because they are often multifactorial. That’s where root cause analysis comes in. In episode 37 of Write Medicine, Greg Salinas, PhD, President of CE Outcomes, discusses his unique approach to needs assessments using r...

Conscious Communication in CME Content Creation 09.01.2023

Crystal Herron, PhD, ELS founder of Redwood Ink, is an editor, educator and coach. In this episode, she shares her insights into building relationships through supportive, mindful collaboration.  Crystal explains how cultivating a gentle and informative manner for feedback promotes longevity with clients. This mindful approach is evident in her informative website resources and newsletter, which a...

Improving Community Health at the Confluence of QI and CME 12.12.2022

Community health improvement and improving healthcare quality are both Accreditation Council for Continuing Medical Education (ACCME)  Accreditation with Commendation  criteria. In this episode of Write Medicine, Heather Clemons, MS, MBA, ATC, CHCP shared how she and her colleagues at Sharp Grossmont Hospital, Mesa, California, mobilized quality improvement (QI), a community needs assessment, and...

The Future of Learning is Sound: Podcasts in Continuing Healthcare Education 28.11.2022

We're getting a little meta here on Write Medicine—this is a podcast episode on the value of podcasts 😉 Did you know that podcasts are increasing in popularity in continuing healthcare education? As I was researching this episode, I was astounded to see the enormous growth in the number of continuing education podcasts, and the number of clinicians using podcasts as part of their formal and infor...

Cultivating a Visual Mindset: Infographics in Continuing Healthcare Education 14.11.2022

Infographics offer a powerful tool in our education armamentarium.  We process images much faster than we do text, so visual communication saves time and allows more effective data retention.  On this episode of Write Medicine, I'm joined by Bhaval Shah PhD and Karen Roy MSc—co-founders of Infograph-Ed , a company delivering engaging visual communications in healthcare.  We talk about the power of...

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