Alexandra Howson PhD

Write Medicine

Write Medicine is the podcast for medical writers and CME professionals who want to create education that actually changes clinical practice. Hosted by Alexandra Howson, PhD—a 20-year CME strategist, Fellow of ACEHP, and author of WriteCME Roadmap—the show delivers expert interviews, actionable frameworks, and honest conversations about the craft and business of CME writing. With 155+ episodes and a curated library organized by career stage, Write Medicine meets you where you are—whether you’re exploring CME for the first time, building your portfolio, or refining your positioning as a strateg...

Author

Alexandra Howson PhD

Category

Education

Podcast website

www.writemedicine.com

Latest episode

Feb 25, 2026

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Episodes

First Friday: From Pharma to Freelance Medical Writing in the Digital Age 03.05.2024

Virginia Chachati is a pharmacist turned medical writer who embarked on her freelance journey after moving to Germany in 2020. Inspired by the need to work remotely and make a living online, Virginia started a travel health blog that caught a client's attention on Upwork. Despite being underpaid for her valuable work, this experience motivated her to create a community of medical writers focused o...

Telling a Stronger Story: The Art of Communicating CME Outcomes 01.05.2024

Are you measuring CME outcomes effectively or just tacking them on at the end? If you're involved in developing, measuring and reporting on CME outcomes, you know it's become an expected part of the process. But many CME providers still struggle with integrating outcomes throughout program design and implementation. This leads to poor practices like tacking on outcomes at the end, writing vague qu...

Elevate Your Medical Writing: How to Choose the Right Literature Review Approach for Your Project 29.04.2024

Are you struggling to find the most relevant papers for your medical writing projects on PubMed? You know the importance of having a solid research foundation when working on medical writing projects like clinical practice guidelines, grant proposals, or CME materials. But searching databases like PubMed can feel like falling down a rabbit hole, leaving you frustrated and unsure if you've found th...

The Art of Short-Form CME: Tweetorials and Social-Media-Based Content 24.04.2024

If you are an education provider, are you curious about how to use social media platforms like X/formerly Twitter to deliver engaging and accredited CME content? If you're a writer, do you want to know more about how to create social-media-based short-form content? As a medical educator or content creator, you may be looking for innovative ways to reach healthcare professionals where they already...

Bridging Gaps and Crafting Learning Objectives: High-Impact Skills for CME Writers 22.04.2024

Are you crafting compelling stories of transformation in your CME needs assessments? As a CME writer, your ability to identify clinical practice gaps and translate them into actionable learning objectives is crucial for creating needs assessments that lead to impactful education. Episode 110 equips you a framework for developing practice and performance gaps and learning objectives for robust need...

Crafting Accessible and Inclusive Medical Content 17.04.2024

Are you unknowingly excluding audiences with your medical writing and CME content?  As a CME professional, ensuring that your content reaches and resonates with diverse audiences is crucial. In a field that shapes the clinical practice and well-being of so many, accuracy and accessibility are non-negotiable.  Virginia Chachati, a pharmacist turned medical writer, joins me to explore strategies and...

Navigating New Horizons: Understanding European Accreditation in CME 10.04.2024

What challenges and opportunities await US-based CME providers looking to expand into Europe? As a CME provider, understanding Europe's accreditation landscape and cultural nuances is crucial for successfully delivering education to international audiences. In today’s episode of Write Medicine, Susan Yarbrough joins me in dissecting the complexities of CME in Europe and guiding us through the accr...

How to Thrive in the Evolving Field of Medical Writing 05.04.2024

Are you a medical writer struggling to stay competitive and confident in the rapidly evolving industry landscape? Experienced medical writer and educator Michelle Guillemard shares her insights today on how aspiring and established medical writers can navigate the challenges of an increasingly crowded field, economic fluctuations, and the rise of AI writing tools. Whether you're looking to break i...

Designing for Outcomes: Putting the Learner at the Heart of Your Educational Strategy 03.04.2024

Are you measuring educational outcomes but failing to capture the true impact on your learners? As a CME/CPD professional, you know that proving the effectiveness of your educational programs is crucial. But in the rush to gather data and report metrics, it's easy to overlook the individual learner's experience and perspective. Relying solely on quantitative measurements can cause you to miss valu...

The Art of Storytelling: Engaging Clinical Audiences 02.03.2024

If you are a medical writer my guess is that you occasionally struggle to engage your target audience. Health professionals have less time and shorter attention spans, making it critical for medical writers to master storytelling techniques that get their audiences interested and engaged with content, whether we’re talking about slide decks, manuscripts, or omni-channel content. My guest in episod...

Femtech and Inclusive CME/CPD: A Conversation with Caitlyn Tivy DPT 28.02.2024

Have you ever wondered how biases in medical research and education can significantly impact women's health and health in the LGBTQ+ community? Do you want to learn how you as a CME/CPD professional can promote inclusive and equitable language in your work, and why this is important in CME content creation? My guest today is Caitlyn Tivy DPT, a physical therapist, medical writer, and femtech pione...

100 Ultimate Tips from 100 Episodes of Write Medicine 26.02.2024

We’ve reached a major milestone here at the Write Medicine podcast – episode 100. When I started this podcast, my mission was to foster a spirit of community, connection, and support among peers and colleagues in the early days of the COVID-19 pandemic. This mission has evolved and is increasingly focused on providing you. Write Medicine friend, with practical strategies and tools to advance your...

Ben Lewin on the Imperfections of Science 21.02.2024

Have you ever wondered what happens behind the scenes of scientific breakthroughs? Is the future of science at risk in the digital age? Like many fields, science is undergoing rapid changes in the digital era that could compromise integrity and innovation. As consumers of scientific knowledge, we all have a vested interest in an effective system. Join us in episode 99 as we explore the evolving wo...

Spotting Plagiarism in CME Content: Tools and Strategies for Prevention 19.02.2024

Are you aware that plagiarism is not just about copying text word for word? Listen in to uncover the different forms of plagiarism and how to spot them. Plagiarism can have significant consequences in CME content development, affecting the credibility of education materials and the reputation of education providers. By understanding the different types of plagiarism and how to detect them, you can...

The Art of Evaluation: Data-Driven Frameworks for Positive Change in CME/CPD 14.02.2024

Are you curious about how the art of data collection and analysis can transform the impact of continuing education in the health professions? What if you could easily prove that learning activities drive tangible outcomes? Today's guest is Dr. Alaina Szlachta, a Learning Architect who improves the results of personal and professional development programs through data enablement. She joins us to un...

From Scrubs to Scripts: How Claire Bonneau Redefined Her Career 01.02.2024

If you’re on LinkedIn, and you’re a nurse, a nurse who’s a health or medical writer, or a nurse who’s exploring how to become a writer, I think you’re going to love today’s First Friday episode.  From the scrubs to the keyboard, Claire Bonneau’s story of how she shifted out of a full-time nursing role into a thriving freelance medical content writer is nothing short of motivational. She graduated...

Envisioning the Next Era of CME/CPD: A Workshop Preview 30.01.2024

A decade ago, Curtis Olson PhD, then editor of the Journal of Continuing Education in the Health Professions, made 20 predictions about the future of Continuing Medical Education (CME) and Continuing Professional Development. Those predictions included a shift from the individual to the team as the primary unit of learning, a greater focus on interprofessional learning, more frequent use of evalua...

Transitioning to Truth: Embracing Authenticity in Career and Life 24.01.2024

Have you ever felt trapped in your career, sensing a need for change but unsure where to begin? Have you felt a nudge to make a career change but fear holds you back? Yep, I’ve been there.  Making a major shift in your work can be daunting, but ignoring calls for change won’t make them go away. In a world where career transitions are increasingly common yet daunting if you are feeling the pull tow...

Building a Global CME/CE Program 17.01.2024

Do you ever wonder about CME/CE in Africa? Or how you could use your content creation skills to improve health outcomes globally?  This episode explores how one CME/CE writer is using her expertise to directly improve patient care in Africa. Helen Fosam is a seasoned medical writer with two decades of experience shaping her career. Today we’re talking about the significance of diversity, equity, a...

Digital Declutter: A Guide to Eco-Conscious CME Content Creation 10.01.2024

Are you overlooking a major yet often overlooked contributor to climate change through your digital content creation and strategies? Are you unintentionally contributing to the planet's digital carbon footprint? As CME/CE content creators and strategists, we likely don't consider the climate impacts of our websites, documents, videos, and other digital materials. However, all that data requires su...

What's Write Medicine About? 10.01.2024

Transform your CME/CE content with Write Medicine! Struggling with how to create continuing medical education content for health professionals (CME/CE)? Write Medicine is your definitive guide to mastering the craft of high-quality CME/CE content creation that lifts learning and changes behaviors. Write Medicine is hosted by Alexandra Howson PhD, CHCP, FACEhp, a seasoned writer and researcher with...

Are you on the MedComms Path? Fascinating Freelance versus In-House Insights 05.01.2024

Have you ever wondered how academics or researchers transition into a successful career in medical communications (or medcomms)? With academia becoming increasingly challenging, many PhDs, scientists, and researchers are considering new careers that allow them to apply their expertise. Maybe you are too.  As part of our First Friday Features, episode 87 of Write Medicine brings you an exclusive co...

Medical Writing in the Age of AI: Threat or Opportunity? 03.01.2024

Are you curious about how artificial intelligence (AI) can augment medical writing? Or are you wondering how AI could change the way we approach continuing education for health professionals? Listen in as Núria Negrão PhD shares tangible strategies for content creation. As advances in AI lead to fears about human jobs being replaced, medical writers and CME/CE professionals are wondering how to ad...

Standing Still and Looking Forward: Season 6 Highlights and 2024 Teasers 13.12.2023

Winter Solstice is a time of stillness that we can harness to reflect on our past year's journey. It's an opportunity to celebrate growth and anticipate what's coming next. So join me to reflect on memorable moments from the podcast this season and sneak a peek into the future of Write Medicine in 2024. Season Highlights The power of reflection to realign "why"  Innovations like AI for ideation an...

Prompts, Personas, and Process: Practical Strategies for Using Generative AI in CME/CPD 06.12.2023

Show Notes What privacy concerns do you have related to generative AI tools like ChatGPT? Do you worry about the internet scraping that comes with gen-AI territory? Are you searching for practical advice on how to effectively use generative AI for creating continuing education content for health professionals? These questions and more are the focus of today’s episode of Write Medicine. My guest is...

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