World of Marketing

In any relationship, communication should be a priority. And, as a business owner, you should be consistent and proactive in your messaging. You need to be sure you're staying in constant contact with your list. Brian Kurtz, author and owner of Titans Marketing, says, "ignoring your list is like ignoring your family." Brian and Tom talked about how every conversation is not a sale, but a chance to...

Many small businesses are struggling right now. But, many are also flourishing by focusing on their relationships with their communities and clients. Now's the time to adapt or die. Johnathan Grzybowski, one of the co-founders of graphic design firm Penji, says, "don't be afraid to do something unconventional to survive." Johnathan and Tom discussed how real, meaningful relationships are critical....

As a business owner, especially during a pandemic, you have no shortage of worries. It's critical to stay mentally tough and maintain emotional control. Now's the time to step back, readjust, and think things through. Jay Henderson, an executive coach and hiring expert, says to focus on things we can control, instead of worrying about the things we can't. Jay and Tom talked about how the unfortuna...

In marketing, you always need to be thinking of ways to stand out from your competition. You must have strategies and assets in place to attract attention. One of the best ways to achieve this is by providing your potential clients with helpful info and letting them know what step to take next. Mike Capuzzi, founder of CopyDoodles and Bite Sized Books, studied the science of response to better und...

Some law firms have shut down because of the worldwide pandemic we're facing. However, others are hiring more people and looking toward the future. Unfortunately, they don't teach you how to run a business in law school, so firm owners are left to figure it out for themselves. Kellam Parks, managing member at Parks Zeigler Law Firm, thinks finding the best people to provide the best service to cli...

Unforeseen circumstances can help you take a step back and reevaluate the way you're doing business. It's up to you to decide whether you see it as a good thing or a bad thing. By choosing to be positive and adjusting your mindset, you can use this as an opportunity to test the systems you have in place. Ben Glass, owner of Ben Glass Law and Great Legal Marketing, believes now is the time to reach...

Small businesses react to a crisis in many different ways. Unfortunately, some see marketing as an unnecessary expense and cut it out of their budgets. However, it's times like these when staying in touch with your clients and community becomes more important than ever. Mischelle Davis, wife of Attorney Chris Davis of Davis Law Group in Seattle, says this is a "MacGyver marketing moment." Mischell...

When it comes to web design and coding, things are continually changing and evolving. At FWM, we always keep our clients in mind as we determine the enhancements and updates we make to DSS.  We rely on our development team to make our clients' requests a reality. Chris Abbott, one of our senior front-end developers, has been working with FWM for nine years and understands the importance of putting...

These days, the field of digital marketing is full of distractions, but businesses that start with the basics—and are also willing to try new things—tend to be the most successful. It's important to use the right mix of critical thinking and empathy to learn exactly what your clients need and want. Ian Waldron, marketing director for Davis Law Group, has been studying the right balance of these el...

    Marketing is a mix of art and science, and you have to learn how to balance both to be successful. Data is very helpful in determining what's working and what isn't, but the client relationships you develop are critical to maintaining a sustainable practice.  The world of marketing is constantly changing, so you need to test and measure the effectiveness of your strategy on a regular basis. Mi...

Lawyers who focus on niche practice areas know that building relationships with other attorneys is critical to their success. Referrals connect lawyers and result in putting cases in the right hands. If you let others know the types of cases you specialize in and keep reminding them of that through your marketing, you set yourself up for potential success. Virginia Attorney Kevin Mottley recently...

Just like doctors and lawyers, other small businesses need to find ways to differentiate themselves and stand out in their field. An excellent way to achieve this is by finding a niche market to specialize in and target with your marketing. Back in 2008, there wasn't a live chat option specifically for lawyers, and Ngage Live Chat started specializing in the field. Vice President Alex Hambrick say...

No matter what type of business you run, relationships matter. If you want clients to keep returning to your business and referring you to others, you need to focus on what makes them happy. Passion and enthusiasm play a significant role in attracting and retaining clients. Todd Baldwin, owner of WT Clothiers, uses his lifelong love of clothing to help others look and feel better about themselves....

As you start your career, you pack in all the experiences you can to make yourself a more valuable employee. You might switch firms along the way, but you're always learning and becoming more confident in your skills. But, life doesn't always go the way you planned, and you may find yourself forced to make a life-changing career decision. Virginia Attorney Kevin Mottley used that turning point to...

Where you come from and how you grew up often influence your path in life. You either embrace it and let it guide you or go in a completely different direction. Being exposed to two different cultures gives you a unique perspective, as well as the opportunity to serve a niche market. California attorney Antonio Gastélum and his wife, María Elia, have built a firm that focuses on helping Latin Amer...

In the game of life, the experiences you have early on can shape how you see the world. It is up to you to decide how you use what you have learned moving forward. It doesn't matter where you start out, if you put in the hard work and dedication, you can do anything you want. Washington Redskins legend Brian Mitchell grew up in Louisiana, and was the youngest of seven children. He learned the valu...

Throughout your professional life, you have certain experiences that shape how you approach situations and what direction you take with your career. It also helps if you have a clear idea of what's most important to you, and how to go after it. For some, it's pretty simple to choose what their end goal is, but the path isn't always clearly defined. Kansas City Attorney Kevin McManus has always lik...

When you're planning for your future, reality and what you envisioned it to be are sometimes quite different. You might have all these great ideas, but when it comes down to it, luck and opportunity are what really work.   It's really about planning ahead and taking what life hands you, and then adapting to make your practice what you want it to be. Florida Attorney Adam Rossen took advantage of c...

As your career progresses, you get a feel for what you like to do and don't like to do. You also learn what you would do differently if you went out on your own. So, you take the leap and start your own firm, but then you realize you really aren't sure how you're going to make money. Florida Attorney AJ Yolofsky knew litigation wasn't at the top of his favorites list, so he decided to go into esta...

Watch on Spotify or Apple Podcasts: When you start your own business, sometimes you dabble in a little bit of everything to make ends meet. Then, something happens in your personal life, and you decide to switch directions. It takes dedication and the willingness to learn something new. Massachusetts Attorney Mike Monteforte immersed himself in learning all about estate planning and elder care. He...

No matter what your goals are, discipline is required to achieve them. For some, that training starts at a young age and is practiced by the whole family. Taking those skills and applying them in another field is what sets people up for success. Ohio Attorney Ed Littlejohn started out writing marketing copy for his dad's martial arts gym. He has adapted those skills, along with the coaching of Dan...

You might start down one professional path, thinking you know what you'll be doing for the rest of your life. But, sometimes you decide to take a detour and really follow your passion. The courage to go in a different direction can bring new success and make life more fulfilling. Nancy Erickson went from the high-tech corporate world to running a book coaching and publishing business. Tom and Nanc...

When you're running a business, no matter what size, there is one key element you should focus on. In everything you do, whether it's marketing or content, put your client first. You have to be able to put yourself in your client's shoes. If you care, and do right by your customer, everything else will work out. Texas Attorney Bill Voss owns and runs a variety of businesses, from a property insura...

Running a business is full of tough choices, which can ultimately lead to success or failure. Making sure you hire the right people to meet your goals is a critical piece of the puzzle. You have to establish goals for your business, and make sure all of your team members buy into those goals. Jay Henderson has developed a test employers can use to measure how people think and make decisions. Tom t...

Attorney Dave Frees believes real wealth comes from retaining relationships and valuing them. Tom and Dave discuss how direct mail, videos, and nurturing your list can lead to your success.