World of Marketing

Marketing experts have been telling you to create unique, engaging content for years, but it's hard to know how to write great content when strategies are constantly evolving (remember keyword stuffing?). Luckily our Director of Content Operations, Lindsey Daher, joined the monthly marketing webinar to teach us how to write content that will please both users and search engines. Check out the reco...

A well-optimized website needs unique and useful content, a strong local profile, engaging social media presence, and excellent design and architecture. But even with all of these things in place, it can be hard to get noticed or compete with sites that came before yours. Lucky for us, Publicity.ai CEO Zeal Caiden joined our monthly marketing webinar to teach us "How to Predictably (and Automatica...

" Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped. " — Think with Google We are living in a mobile-first world, and we need to be there for users who are searching on a mobile dev...

As online users, we have become accustomed to instant gratification. Your website users are no different—they want a site that is easy to navigate, loads quickly, and addresses their concerns up front.   Providing a great user experience (UX) is the key to better conversion rates, better engagement, higher ranking in search engines, and increased time on site. Zach Stone and Gretchen Upright joine...

Video is an incredibly powerful way to connect with your audience, establish your authority, and build trust with prospects. In fact, online videos will account for more than 80% of all consumer internet traffic by 2020 according to Cisco! Thankfully Jamie Kelly and Allison Benson  taught us  How to Improve Online Marketing With Video in this month's Marketing Webinar. Jamie and Allison work with...

You're doing all of the right things when it comes to your website, but is it working? Let's find out! Jamie Kelly and David Waiter joined our webinar to tell you, How to Determine Your Online Success . These are the factors that impact your success; check out the recording to learn how to evaluate them: Local visibility, Backlink profile, Content, Reputation, Client experience, Competition, And p...

Think of your business like a tree: the roots of the tree are your marketing efforts, the trunk and branches are your business offerings, and the fruit on your tree are great clients. The stronger and healthier your roots, the bigger and healthier your business will grow. Zach Stone and Tom Foster hosted our monthly marketing webinar to show you how to create the healthiest, most profitable market...

How can you accurately and effectively track which channels are bringing in the best leads or best cases? Legal Marketing expert Mischelle Davis joined us for another monthly marketing webinar to show you! Zach and Mischelle got back to basics in this webinar to provide the foundation for the most accurate, uncomplicated data tracking methods.  Check out the recording to learn: Where to get the da...

You have an excellent and effective marketing campaign in place and you're getting tons of phone calls, but no new business. What gives?! Intake is the first real impression of what it's like to work with your practice. Are you sending the right message? Even if you have a fabulous marketing campaign, a wonderful staff, and a great relationship with all of your patients or clients, a poor intake p...

You're investing in marketing, but what are you getting out of it? We see it a lot—doctors and lawyers who keep spending marketing dollars, and don't know if they're truly benefiting from it, or flushing their money down the drain. Mischelle Davis, marketing guru at Davis Law Group, joined us for the October 2016 Webinar to talk with us about her excellent methods for tracking the success of marke...

Ben Glass joined our webinar to share insights on some of the major themes we will be discussing at the Great Legal Marketing Summit , and to teach us how to build effective marketing funnels. Check out the recording and follow along with the slides to learn: Why marketing funnels are absolutely essential, How they work to draw in users and guide them towards a buying decision, How to create marke...

Social content is the kind of stuff you can share on social media that will actually generate engagement , so learn how to create it! Molly McCormick and Zach Stone hosted this webinar to teach you how to create social content, and they gave you tons of excellent examples. Social content is interesting, click-worthy, and visual—it is NOT a bunch of links back to general information on your website...

Google Analytics contains tons of information about your users—information you need to generate more website visitors, higher conversion rates, and better leads! It's not enough to just see what's happening on your website—the data in Google Analytics will tell you how to make better business decisions, and we can show you what to do with it. Watch to video and follow along with the slides to lear...

With the right message and strategy, you can have an incredibly effective and affordable ad campaign on Facebook. However, navigating the ad platforms, picking the right ad types, and setting up your campaigns for success can be really confusing, even for seasoned veterans. Zach Stone and Molly McCormick hosted the April 2016 webinar to teach you how to build effective Facebook ads from the ground...

You hear it all the time—"Content is King!" but that information is not helpful if you don't know how to write great content. We've pulled together a really helpful, comprehensive guide to writing great content. This podcast will not only help you understand the importance of different content types and why they are beneficial, but it will also finally explain how to actually write great content .

Not every case will be worth $1.8 million, but if it is, you better be prepared to secure that client before your competition does! Check out my interview with Ben Glass and to learn exactly how Ben managed to win and acquire his $1.8 million case, and how you can use the same strategy to bring in your own great clients and cases! Check out the interview to learn:   How Ben uses his website to att...

Nothing can seem quite as uncaring as a lawyer or doctor who can't empathize. It is very easy to come across as out-of-touch over the internet—not because you’re insensitive, but because the internet is an easy place to misinterpret things. When a prospective client or patient is facing a major issue it can be overwhelming and stressful. They likely have hundreds of potential lawyers or doctors to...

In our August 2015 webinar, we teach you how to fully maximize each social media platform not only to attract new prospects, but also to continuously engage and intrigue them so that they eventually do business with you. Practically everyone is on social media these days, so how will you steal the show and become the LIFE of the social media party? Check out our webinar to learn how! In this webin...

In this webinar, we teach you how to make the most out of your contact list by creating campaigns that will convert those leads into paying clients. After all, every great relationship requires nurturing. Show them who you are and that you care, and they will WANT to be in a relationship with you! In this webinar you will learn: How to create email and print newsletters and ensure people read them...

We all talk about the things we’re going to do “in the new year” but how often do we really follow through? When it really comes time to start making things happen, our goals can suddenly seem daunting or something that we’ll “get around to eventually.” Rem Jackson can help! Rem is our good friend and business partner at  Top Practices , and he is an ace when it comes to goal setting, but even mor...

There’s always the conventional way to get business, such as word-of-mouth and creating advertising campaigns, but people often forget about something as simple as getting involved in the community. Helping others can be the most rewarding experience;  not only does it make you and those around you feel good, but  it can also reward you in your business ! Check out the recording and follow along w...

Reviews can make or break your business’s reputation, and creating an ethical and sustainable review strategy is the fourth of our 10 Marketing Commandments . In fact, a recent survey shows that 88 percent of consumers read online reviews , and 85 percent of those read ten or more reviews before making a decision. That means nearly every single person who has called your office has probably read y...

Social content is the kind of stuff you can share on social media that will actually generate engagement , so learn how to create it! Molly McCormick and Zach Stone hosted the February 2016 webinar to teach you how to create social content, and they gave you tons of excellent examples. Social content is interesting, click-worthy, and visual—it is NOT a bunch of links back to general information on...

So many people hyper-focus on their SEO, but don’t realize getting on the first page of Google is meaningless if you’re not getting business from it! Check out the November podcast recording to learn how to get those users to become leads, and those leads to become PAYING customers. Alex Hambrick, VP of Ngage Live Chat, joined us to talk about: How to get more leads from your website, What to do o...