Work Wife Wine Time

Yes, we mean you. Believe it or not, you have behaviours associated with why, how and when you buy something. Discover what consumer behaviour is and get inside the minds of your customers when they’re making a decision to buy from you.

Hear the word market research and cringe a little? Does the concept instantly bring on an overwhelming feeling of what’s right for your business? We get it. Any word with research attached to it seems overwhelming because it means there’s a lot of work involved. But in this episode, Gemma breaks down the fear of the research overwhelm with bite-sized, digestible and eatable pieces.

Do you know your target audience as intimately as you know your underpants draw? If not, you should. Because Gemma tells you you're making copywriting mistakes. Join her and special guest Dora From Dora Nikolaou as they talk all bits copywriting, touches of marketing and what harnessing a niche means for your business.

In this episode, join Rowena as she discusses branding for your business and compares it to being in a relationship that stands the test of time. Your branding goes through four phases: flirting, dating, wedding day and marriage. Discover how to have a healthy relationship with your brand so you can avoid the painful pitfalls of it turning into a series of bad Tinder dates

Find the idea of SEO confronting, confusing and not on your to-do list? If so, you’re not alone. The thought of it is overwhelming and unsettling, but we reveal the fundamentals so you can finally take it out of your too hard basket.

In this episode, our special guest Anna Dower a fierce Designer Boss Lady speaks all about harnessing the power of niche's so you'll dramatically transform your business. Which means you'll be the go-to authority and powerhouse of your niche. Here's business Yoda telling you to always play to your strengths. And the reason is simple, what you're good at is what you love doing the most. Using your...

Let’s face it. If you’re like most female entrepreneurs then your biz life (and life) is based around tech right? Which means understanding why you need it, how you use it and what to do with it will give you clarity around your digital life so you can cut down on the noise and distraction. Discover tips on how to best live with tech, to work out your priorities and then select the right tech and...

In this episode, you'll learn that basing your website copywriting on the principals of marketing transforms it into an excellent one. And the essential component of marketing to know is promotion and people. Understanding unique promotion methods and intelligent consumer behaviour will help get a website which connects, compels and converts. Here you'll learn what marketing means and the importan...

In this episode Rowena, Gemma and Mikala, share their personal ‘ah-ha’ moments which levelled-up their businesses. They get raw and intimate with shifts they made, how they felt and how it transformed their businesses. From being true to yourself and saying goodbye to haters, to working with the people they want to work with and doing the work they want to do. Learn how to own your brand, why nich...

Join work wives Nikki and Larine of crush communications as they reinforce and remind us of the power traditional media like print still has today in the world of internet and digital marketing. Learn how to welcome the influence PR has by connecting with people using simple yet powerful methods to level-up your business. Plus how being you is the ultimate strategic marketing tool. And finally, th...

If you think email marketing doesn't covert, think again. Email marketing is often the most overlooked business automations, yet it's one of the most influential. Learn why emails landing directly into someone's inbox are personable because they can ingest the information in their own time, connect on an intimate level with you and your business, and they make conversions. It's a compelling market...

Find yourself scared of LinkedIn? Feel it's an unsexy social platform of just resumes and job searching? If so, don't fear the platform anymore and shift your thinking. It may not be as decadent as Instagram, but it's truly a compelling platform for connecting and attracting your ideal clients. In this episode, Gemma speaks with LinkedIn guru Rachael Barton who shares her best advice on how to uti...

Find yourself making an excuse for your business card, or explaining the state of your website before sending people to it? This is known as brand shame. And like most people with brand shame, you’re probably feeling, hesitant, fearful, and that something is lacking. This episode will teach you how to drop these feelings and show off your brand with confidence and pride. So if you know, you’re rea...

COVID-19, it's the topic on everyone's minds. As business owners during the economic downfall of the pandemic, there are opportunities for us to keep connected with our clients, workforce and take the time to improve parts of our business that may be lacking so we continue to move forward. Instead of looking at COVID-19 as a pandemic, we can look at it as a cyclone, an unprecedented time which wil...

In this episode, you'll get to meet Mikala, Rowena and Gemma. You'll discover how they met, how their collaborative working relationship developed, and how their genuine connection led them to become work wives. All three women come from different backgrounds but are masters in their fields due to their talents, love of their industries and strong work ethics. Learn how their friendships formed, w...